#TyasDigitalProject #1

Tyas Digital Project is my digital transformation story at Putera Sampoerna Foundation.

It is not about Putera Sampoerna Foundation the company, but it is about my journey, my version, my story implementing a digital transformation for a corporation named Putera Sampoerna Foundation (PSF). PSF, is a social business institution that channels CSR programs for other corporations. Now, PSF has change its business strategy from CSR channel into the Sampoerna School System.

Why is it important for me to share this story ?

As a professional, I feel it is important to always document what you have learned. To be able to share my story implementing digital transformation. A chance to share what I have picked up along the journey. A way to understand how I structure my planning, my way of thinking, my personal insights, all through this simple narration. Hoping could contribute some knowledge for the digital industry.

It all start from an opportunity came one day, to be the digital and social media manager for PSF. At that moment I was still working for multiply.com Indonesia, one of the e-commerce pioneer in Indonesia as Senior Marketing Manager with mixed roles but mainly strategic partnership. It was quite different from my previous experience however I understand that an opportunity like this just don’t come often. And then I guess it was a good decision for 6 months later, multiply.com got cut. Closed down. And everybody was laid off. So, Phew.

Now, what is the definition of digital transformation ?

As I begin to write my story, I found this article from cmo.com that I thought it really capture the essence of what we need to understand on digital transformation. Title article, Digital Transformation Involves More Than Technology.

On the article, based on The 2017 State of Digital Transformation dari Brian Solis dengan Aubrey Littleton, the definition of Digital Transformation is “The investment in and development of new technologies, mindsets, and business and operational models to improve work and competitiveness and deliver new and relevant value for customers and employees in an ever-evolving digital economy.”

The realignment of investment in new technology, business models and processes to drive value for customers and employees and more effectively compete in an ever-changing digital economy.

The report can be downloaded for further learnings. But what I will do is to take those facts and data, and share together my stories based on my experience. So facts versus implementation. Let’s see how it goes, ok.

The timing couldn’t be more perfect as it became a base and a framework to develop my story.  And essentially the research shows that we were on the right track.

Through these serial of posts, I plan to share each milestones of our journey. How we, the digital and social media team, could encounter the challenges, the misconceptions, and how we took every opportunity that happen along the way. On each postings, I will start by sharing some facts or data from Brian Solis’ Altimeter Report. Each topic represents an important part of my digital transformation journey.

1. The digital project
2. The Starting Point
3. The Support
4. The Findings
5. The Education Process
6. The Mapping
7. Digital Centralize Services
8. Digital and Social Media Team

So enjoy the ride. Discussion are welcome.

Next, The Starting Point