multigenerational workforce

How to master multigenerational workforce, by MAZLO.

If we follow this right, we might have a chance in working together in harmony and definite productivity.

The big question is, how can multigenerational workforce work together ?

I am sure with all strength from each generation’s hence uniqueness, greatness is inevitable. If ever we understand each other better.

Imagine that.

Playing catch up on disruptive era

How did Kim Kardashian becomes the new norm?

One particular example if I may raise on this discussion. Who would’ve thought that at some point in time, all high end fashion line will all go sportswear? Louis Vuitton who is well known for its aesthetics and quite conventional in sophistication would launch a sport shoe ?

Another example I  captured, Carolina Herrera on one of her interview when asked about Kim Kardashian seems show a great dislike. There might be some people with the same feeling like Carolina Herrera. But fact is, Kim Kardashian now represents a whole lot of people. Is there a change in taste ? What is the new mindset of cool ?

My observation is that Kim Kardashian with her platform starting from KUWT reality tv to her own use of social media consistently, non-stop feeding and show casing what she feels is right or cool. Years and years of consuming the show not only builds a new way of thinking but also a new perception of ethics, morals, taste and therefore a shift of culture or a new norm. Or as we now say, Pop Culture. Because the important question is, who is the reference ?

For you who has strong sense of what is cool or not and level of maturity might have your own way of style interpretation. However, inevitably the new trends will challenge your perspective and how you see the world and therefore look things differently.

Remember how Kylie Jenner gave 1 comment about snapchat and made a drop on stock losing $1.3 Billion in value by only 1 day ?

Or when an ad on snapchat made an insult at Rihanna.

So how can we catch up in the disruptive era ?

Generation C or the connecting people who share the same behaviour on using the technology, not necessarily on the same age or demographic but might be the ones who tap on early on changes of belief system and easier to adapt. They are the ones who is redirecting the behaviour of what is cool, how do I do things, what interest me to read, and the list goes on.

Business of course need to learn what the expectations of the consumers nowadays they need to meet. We can no longer can close our eyes on how people feel is value. Because fact again, how your consumer finds value is different than how your business sell value.

Before, I have shared through my own experience the importance of having customer journey identified throughout the cycle of business. Now, for brands of the future must understand the importance of designing the experience to fit in with the consumers.

The future is yours based on how you do things differently. To learn more, read this article from Brian Solis. Happy learning.

Read also, Interview with Head of Community Management  Bukalapak e-commerce

Changing culture and leaderships.

Two of the most intricate matter that we most recently meet. Changes of disruptive business model pushes many companies and its people to make change, adjust, evolve or be creative in sustaining their core business that has been working just fine over the years.

We understand, however, changes would never happen without support from the high tower. And having that leadership role always makes people waiting what will be the next action. How will the leaders act upon these changes, what will they do strategising their need to change? But that alone does not make the process smoothly or the implementation would likely become stuck at some point. And in the end could turnout not as planned.

Leadership is an ongoing learning process that I feel never ends.

I am always fascinated by well-known leaders of big companies and people who have influencing power that would share new learnings to us, the students. I agree with Simon Sinek that we who aspire to be a leader would always consider ourselves a student and these examples I will share to you represent my findings for now, the current moment. But let’s start from his video “How to become a leader, act like a student not an expert.”

How to become a leader, act like a student not an expert. By Simon Sinek

To capture the essence on this video, if I may, here’s what I feel is sooooo so true ^_^

  • Leadership is a skill, a learnable practicable skill
  • Leaders should never consider themselves expert but students
  • Leaders should understand the importance of prioritizing the needs of the people before their own needs
  • Leaders are the caregiver of the people
  • Leaders are those who’s willing to run headfirst onto the unknown or to the dangerous
  • Leaders are those who’s willing to sacrifice their own resources to protect and grow their own people
  • Always a student’s regardless status to improve their leaderships skill based on the understanding that leadership is not a rank to achieve

Now the findings I’ve gathered based on what we can see happening in world and Jakarta where I’m based right now. The first example article I want to share is from inc.com . Uber’s CEO Just Posted New Cultural Values, and Taught a Valuable Lesson in Leadership.

Uber’s CEO Just Posted New Cultural Values–and Taught a Valuable Lesson in Leadership

With background problematic happening at UBER, series of mishaps and scandals that included claims of sexual harassment, multiple lawsuits, and serious fights with regulators due to the need of adaptation in countries all over the world. UBER’s CEO, Khosrowshahi has worked tirelessly to rebuild Uber’s reputation and guide the company to the next level, according to Justin Bariso’s article.

What did he do and how did he do it ?

I would start from Simon Sinek’s points above. As the new caregiver of UBER, Khosrowshahi is willing to go below and beyond to learn from the people. Hence understand the importance of prioritizing the needs. Which is preserving the people. The ones who actually made Uber success.

What he did was, initiate his people to write Uber’s new cultural norms. How did he do it mainly to reach common interest that fits with the company’s needs at this point. And not only on head quarters but through representatives all around the world. Together they managed submissions, work together a voting systems and supporting focus group representatives.

Another learning captured is by giving trust and flexibility to be a part of the change. It’s a project for all. No matter who you are in the company, what role or level. As Justin Bariso shared on his article, it allows people to express themselves. Get to know themselves. Learn more about their challenges, their way of working, their strengths and weaknesses. The results and learning of the new Uber’s cultural norms can be reviewed here.

Another learning is closer to me since I lived in Jakarta, Indonesia. Still on transportation sector but from the old ways which is taxi service.

Bluebird is Indonesia’s largest taxi, containers and logistics company previously had many never ending issues and ongoing crisis again, due to the disruptive new way of business. With the new way of transportation options with GO-JEK, Grab and Uber the drivers of Bluebird felt a great impact on the competition. It blew up so fast and become hard to handle since it impacted bluebird drivers labor union from around Indonesia. Chaos in majors cities of Indonesia and one of the biggest incidents was BlueBird Jakarta’s own drivers demonstration held on 22 march 2016 when the anger erupted by the 10.000 drivers.

It’s a good thing that now Bluebird had reach to a point of understanding with the drivers and developed a partnership program with another disruptive company, Go-Jek. So it is all good now. I am not leading this story to the way Bluebird is managing its business strategy. And I applaud Bluebird on moving forward with their new inventions.

This is only an example how leaderships really makes a difference no matter what form of actions are. I was moved by this TVC from bluebird, after quite amount of turmoil they released this. Of course there are so many ways to see this ad but I would take this opportunity to show an example of leadership from the CEO of Bluebird Holding.  I wanted to share how their recent ads captured the heart of Bluebird long time devoted passengers. One of them is me. This leads the example, in this case, how to represent a family member of 45.000. Or with Simon Sinek theory, that as the the leader, willing to run headfirst onto the unknown or to the dangerous.

The ad title is, Berbenah untuk berubah or in English would say, Clean up to change. The ad was taken with voice over of the CEO of Bluebird’s Holding, Ibu Noni Purnomo. I feel it is crucial to have the ad spoken by the leader of Bluebird. To regain trust is the main factor in this narration and what better way to show leaderships up front. This is also a lesson of humility. It doesn’t makes you small but precisely showing how big you are as a person, as Company or as a Brand.

It goes like this,

Changes is not easy.

Maybe for those who are new and agile, changes are easy.

But for us, as a huge family with 45.000 family members, changes are not easy.

They say for one who needs to go the distance, a small boat would be easier to change directions. However, when a steering wheel of a huge ship, the winding turn of sails will feel further when it has reached quite much further along the distant.

We fully realized there are some times we are perceived as blind and deaf by others upon changes of time. And being so slow and late overlooking the window of world that moves so rapidly.

But actually, we are learning to ….listen.

And learning to …..change.

We are the same friend that you used to rely. When you would want to be taken home safely.

But we do realize now that a friend cannot hold on to the old memories.

And yet a friend is when we walk together, strive among the hustle and bustle of the world.

Give us a chance.

We want to be a part of this race.

We are cleaning up.

Because we want to change.

Thank you for reading. See you on the next post.

Read also, Empathy is the key to relevancy .