What is Tyas eCommerce Project about ?
I have been wanting to share my experience in eCommerce for so long. Tyas eCommerce Project was inspired by my experience at multiply.com, one of Indonesia’s eCommerce pioneer rise together with the Philippines market. But from one job to another I couldn’t find the time to start writing.
Before this story, I have shared previously #TyasDigitalProject and #TyasSocialProject . The same reason why I wrote these stories, I feel it is very important to be able to shared what I have done, through all my experiences. To show not only the work but each strategising steps and the implementations of each task. Hopefully could contribute some learning on each industry and the professional world.
I will start from the learnings during multiply.com and I will share some interviews that I have captured, friends in e-commerce and also an expert in this field. The evolving learnings on e-commerce has always been an interesting topic in the business world all around including Indonesia.
Indonesia is one of the emerging markets that dive on this business competition and seems to excites many worldwide investors. Multiply.com was shut down in May 2016 however I would still think the learnings was as much valuable for everybody in this industry till now.
My opportunity to be a part of multiply.com came through mas Daniel Tumiwa. I will always be forever grateful to have that chance as it became a door opener for my professional growth. So thank you mas Daniel.
Through this opportunity I would also like to give my thanks to Claudio Pinkus. Claudio was the Chief Strategy Officer at multiply.com and on the early days had work together to map out some of the biggest ecommerce sites during that time.
My time at multiply.com was short but gave me so much to learn. It gave me a platform and a learning based for the next chapter in the digital world. As the senior marketing manager my role was Strategic Partnership. Of course when working for a startup you have to be ready for whatever opportunity or task given. I had gain experience creating trial practice for new substantial industry like books and music also lead two of the biggest categories, Babies and Kids. And was appointed the Project Manager on Counterfeit Project for the new market place at multiply.com.
The difference from the other Tyas Stories Projects is that I will heavily emphasise on Digital Community management. One concept that I really felt very important on any technology business model should have yet often be ignored.
#1 Tyas eCommerce project
#3 Interview with Abang Edwin – The internet world
#4 Interview with Fikri – Head of Community Management Bukalapak
Continue, My experience with eCommerce