Hello 2020.
I would like to open this year by sharing some happenings in 2019 that can make us hopeful and feel positive for the future.
Please have a look, and share your own take on these matter. You could also share your own version of things to be hopeful.
This is my findings.
- Control on social media
I think you would agree with me that some things happening on social media are getting out of hands. How we communicate on social media and also the impact of some actions communication on social media.
What I notice, sometimes, the impact becomes so negative. We cannot control the perception and how people would feel. How it drives their judgement. Their understanding. And therefore their decision making.
We can understand that people use social media for different needs or have different agenda. Some might be good. But some might not. Some are mature and can protect themselves. Some need protection.
That is why I feel it is important to highlight the positive and responsible action done by some biggest platform. Making quite the example, Twitter and Instagram.
Twitter bans political ad. Because influence is ‘earned, not bought’.
From the article Big Think,“We’ve made the decision to stop all political advertising on Twitter globally. We believe political message reach should be earned, not bought,” Twitter CEO Jack Dorsey tweeted.
“A political message earns reach when people decide to follow an account or retweet. Paying for reach removes that decision, forcing highly optimized and targeted political messages on people. We believe this decision should not be compromised by money.”
I just love this. I think it’s about time those who has the power, take responsibility in controlling what is good and right. As the owner of the platform it is necessary to do what is right and show leadership. Really push quality content and positive conversation. You gotta start from somewhere. Right ?
Instagram announces global expansion of hidden like counts test.
Instagram chief Adam Mosseri has repeatedly noted that the test is designed to reduce the pressure on Instagram creators, and that the true measure of its success will relate to how it impacts people emotionally. Taken from article Social Media Today.
This way, content becomes the best value that we can qualified based on who you are today, tomorrow, yesterday, every day. In world full of judgment, I think we’re setting it straight through these examples. My point of view.
- Improvement on education system
I totally agree when reading this statement. “Learning is not a competition,” by Ong Ye Kung, Singapore’s Education Minister. The Ministry of Education (MOE) is planning a series of changes aimed at discouraging comparisons between student performance and encourage individuals to concentrate on their own learning development.
I remember a quote from Mark Twain. Don’t let schooling interfere with your education. Nowadays, so many education institutions are racing towards the best. Being the best. Well now, Singapore has made quite the change.
Children in Singapore will no longer be ranked by exam results.
According to weforum article, shifting the focus away from exam perfection towards creating more rounded individuals represents a serious change of direction for Singapore. Alongside academic performance the new policies aim to foster social development among pupils to raise self-awareness and build decision-making skills.
The skills we need to perform at work are changing – and quickly.
The World Economic Forum’s Future of Jobs Report 2018 suggests that employees will see an average shift of 42% in workplace skills between now and 2022.
Indonesia is also progressing some changes as the new education and cultural minister, Nadiem Makarim has launch 4 program education policy, one of them to remove National Exam starting by 2021.
- Action on climate change
Most grateful to see actions being taken in protecting mother earth for the betterment of the future. And we have Greta Thunberg to be thankful for.
“I want you to panic. I want you to feel the fear I feel every day. And then I want you to act.” Greta Thunberg told the annual convention of CEOs and world leaders at the World Economic Forum in Davos, Switzerland, in January 2019.
According to Time Person of the Year article, Greta began a global movement by skipping school: starting in August 2018, she spent her days camped out in front of the Swedish Parliament, holding a sign painted in black letters on a white background that read Skolstrejk för klimatet: “School Strike for Climate.” In the 16 months since, she has addressed heads of state at the U.N., met with the Pope, sparred with the President of the United States and inspired 4 million people to join the global climate strike on September 20, 2019, in what was the largest climate demonstration in human history.
Since then, real changes have been made. From the article, among the actions there are,
- Fortune500 companies, facing major pressure to reduce their emissions, are realizing that sustainability makes for good PR.
- In June, the airline KLM launched a “Fly Responsibly” campaign, which encouraged customers to consider abstaining from non-essential air travel.
- In July, the head of OPEC, the cartel that controls much of the world’s oil production, called climate strikers the “greatest threat” to his industry, according to the AFP.
- In September, workers at Amazon, Facebook and other major companies walked out during the climate strikes.
- And in November, the president of Emirates airline told the BBC that the climate strikers helped him realize “we are not doing enough.”
- In December, Klaus Schwab, the founder and CEO of the World Economic Forum, published a manifesto calling on global business leaders to embrace a more responsible form of capitalism that, among other things, forces companies to act “as a steward of the environmental and material universe for future generations.”
- In the past year, more than 60 countries said they would eliminate their carbon footprints by 2050.
- Voters in Germany, Denmark, the Netherlands, Austria and Sweden—especially young people—now list climate change as their top priority.
- In May, green parties gained seats in the European Parliament from Germany, Austria, the Netherlands and more.
- There was an 8% drop in domestic flights between January and April according to Swedavia, which runs the nation’s airports, and Interrail ticket sales have tripled over the past two years.
- More than 19,000 people have signed a pledge swearing off air travel in 2020, and the German railway operator Deutsche Bahn reported a record number of passengers using its long-distance rail in the first six months of 2019.
- Swiss and Austrian railway operators also saw upticks on their night train services this year.
In short, I think the things happening today will take matter for the future and in becoming a much kinder world. A safer world.
Just what the world needs right now. To be kind. To make the world a peaceful place to live in.
Other things that has got my attention is the rise awareness of self-care. And how people in their own way are educating how to care about yourself, how to be kind to yourself as well to others.
The next question, if things are changing, and people has come to be aware, how to protect it ? How to keep making things good ?
I feel somehow the technology of blockchain is still the most technology that has the biggest impact for the decades to come (Read Blockchain revolution by Don Tapscott or his TedTalk. ). Might be, currently, some people out there are developing block chain based applications and making better new businesses hence ensuring a better world.
Because of the system that is based on integrity of network, control on distribution of power, secured identity, privacy, rights preserved and inclusivity. All those aspect are not optional. It is all or nothing at all.
Imagine how it could end feudalism.
I’d like that. Don’t you ?
Happy new year everyone.
Tyas is now Partner Consultant and Trainer on Digital and Social Media at Bangwin Consulting, Freelancer, Writer/Blogger, Podcaster. For project enquiries, tyas@bangwinconsulting.com
Angga :
Tyas : Now last are the tips. Bagi tips dong Angga.
With all the challenges we’ve met,
Each role has 3 aspects that are essentials to support each brand online presence
We would also require to deliver planning for digital activation for any thematic or tactical needs that are suitable and based on the digital community engagement level at that time.
For content material we partner with the creative divisions mostly for design based content. But for the editorial transcript we manage to produce on our own. So we have also the ability to write and storytelling as we execute to each channels including words for SEO.
I would like to take this opportunity to introduce the digital and social media team members who make it all happened. Due to the change in business strategy at PSF, we are no longer work together as a team. Yet we maintain our friendship. I am very proud as they became their own leader in their own way.
In addition to that, managing digital and social media was that not necessarily only managing the digital channels itself but also managing the people on each channels, their incoming questions, their feedbacks, the voice, networks, the relationships, the perceptions that arise, the discussions, and so on. In this case, the same level of importance is to manage the followers or we can would describe them our audience on each channel. And the way to manage them is similar like handling a community.
Editorial plan management that are centralised are important as we match each brand’s thematic message or campaign that fits in with the aiming and agreed yearly goal or KPI of company. We should always look all the view it in a bigger picture yet develop it suitable for each brand agendas. The goal is to match all correspondences to the same voice consistently. At least for the 1st step, when who we are should represent the digital community that the company or the brand wants to attached, identify the content itself as it the key currency to open doors and building a strong platform for its online presence, through communication itself.
We have four pillars to serve. And each pillars has their own initiative activities. From education, women empowerment, entrepreneurship to compassionate relief. Indonesia is a large country with an exception trait and characteristic. Kinship, togetherness, a part of the family. We like to get together. All the time. We love to come together as opposed to standing alone. We love to be associate with a group as part of the family. This is why we have so many sorts of community based activities around Indonesia. And that is also why Indonesia users based on social media are mostly higher than other countries.
To be able to plan and develop anything digital it starts from screening, identifying and understanding all the things, the process of the business, but also to understand the brands, each parts of the organisation, the insights, what is what, why is why and so on.
As digital and social media are only channels based on my learnings this allows me to foresee and understood better, the actualisations of each brand and all supporting functions of the organisation. Understood what is systematically missing.
I was in a situation that I felt compelled to make things better. Or to do the best that I can do. However i was very much supported by the management when it comes to implementation or doing the actual work it becomes tricky and full of challenge. Knowledge management was one of my identification and recommendation that I raised on my first year. Due to many changes happening like staffs turnover or changes in brand identity or change in business strategy of the company. Lesson learned, knowledge management was implemented on my next project at Pita Kuning. This is the same reason why I had to initiate the development of digital and social media guidebook, crisis guidebook and policy. Sometimes, things just needed to be push forward.
And I used this to guide where we were on building digital and social media for the company. At my last year, there are points of stage that has already entering 2nd and 3rd stage. However, some status on the early stages was not entirely there yet.
Next, the 
The process of education is not simple at all. Getting people to switch the mindset, making people understand, making people want to learn more. That is another level of strategic planning to do.
Besides all of the above, regularly, we also held some sharing sessions internally for the department of CMC mainly to create a common understanding therefore could drive solution better.
Referring back to Brian Solis 2016 state Digital Transformation, one of the top drivers are new standards in regulatory and compliance. And education alone will not hold out consistencies when in the end ownership of the digital channels should be on the business units or brand itself. We want to make sure we have given also the tools and guidelines as an easy way to look up to anytime and for any needs. Since numerous project was being implemented within each year, again, it is our responsibility to initiate a guide book and policy to manage the level of understanding and consistency within the organisation.
The main objective on this early stage was to be able to do these pointed highlights.
Tyas Handayani 