What does it take to do a digital transformation on an organisation?
Before sharing the implementation process, let me share our findings that common to happened within the organisation. I divided into some examples of human challenges.
In some meetings, as I shared some examples of a digital platform or what it can do for our benefit, usually I would do to trigger discussions, it is not rare that the feedbacks from the project owner that we serve would often happens like this :
Project Owner : “very nice, I want that, go ahead Tyas, you make I just follow.”
Project Lead (Me) : *___*
A Senior Manager : “There’s no way anyone could ever finished 3 projects plan in one week.”
I’m not saying that, of course we can negotiate the timeline based on priorities but it’s the attitude that moves me. Of course being a leader we have a bunch of other responsibilities or routines that needs our attention. I also have a background in advertising where we were mostly need to handle so many accounts at the same time. Juggling so many things was an everyday regular routine. Whoever has been in the advertising industry knows how it feels like in the circus. Making the impossible, possible hence in terms of managing deadline.
So for me it was also getting to understand the people and the culture. And how things are being kept based from the attitude and performance of most staffs. My feelings were more of so,
Let’s say there are people not quite convinced about the importance of digital and social media. Or how business translation through digital and social media. Being someone new and introducing something makes us an easy target. It is a process of people to get to know you better. Sarcastic comments, being laughed at in the middle of a meeting, I could go on but you get the picture, I hope. Anyway. For me, it’s mostly about handling a situation by ignoring the negatives and focusing on the work. A true professional by the end of the day will come to his or her true senses. If not, then that person is questionable. My point of view if I may add, there are so many opportunities of intimidation, overused of power and it is so easy to fall into it. How to avoid it, just look back into the bigger picture and how the real important people are rooting for you. To meet the expectation of the given role and be professional. There is nothing more classy or powerful than to ignore them, showing performance, forgiveness and grace to someone who does not deserve it.
Apart from people, there are also much discussion about who’s owning the budget, taking ownerships on the projects, minimum understanding for the importance to the business, wanting to know more, and not having available content or business information on each department. Of course there are so many reason behind all of is. I think each company has their own challenges on managing operational and work process. So it is normal. Is it ?
Despite of all happening, these findings, to be frank, I was having the time of my life. I enjoyed every minute of it. It was the bigger picture that drives me. So cuts and bruises was okay. Blood, sweat and tears, but it was all worth it. Every time I look back I cannot stop being grateful for the opportunity. The greatest pleasure in life is doing what people say you cannot do.
One of the moment was when I had to build a bridge between two big important departments and apparently what I did was good as I walk back to my desk and found this on my computer that made everything become worth it.
There were times when I just don’t know what to do or how I needed to act upon a situation or a person and was just at a point of exhaustion. Yes, there were some occasions like that. Maybe, it is normal in these situations especially when you are introducing something new. However, for me as long as I am needed, my contributions are perceived as valuable and, I am appreciated for what I do, then there’s no reason to complaint.
Next, The Education Process