Think in structure

To put into context on the above quote from Henry Ford, to me, the step of getting from vision into executions will of course need process.

And when it is a process we will need to organise how we think, systematically in structure.

Those who do not agree with me might possibly do not agree how important to think in structure.

That is the technique.

I believe, structure thinking is by far the most important skill on any occasion weather the objective is to execute a business idea or startup or to begin an activity.

Especially nowadays when everything business disruptive caused by digitalisation.

It makes us able to request a buy from point A to point Z.

However point A is in a city in Kalimantan dan point Z is in Jakarta.

To get it done, as part of the execution, we will need to identify the journey systematically. Otherwise structured our thinking.

It’s crazy to not want to understand any planning with structure as guidance. Results and progress are based on those structures.

Am I crazy or I am just hallucinating ?

Never a leader

I’ve never wanted to be a leader.
I just was always drawn to do the right thing.

And i think that was my biggest struggle.

Life takes you to a higher ground.

No matter how strong you fight back, life puts you back where you are trusted and belonged.

things to feel good for the future

Hello 2020.

I would like to open this year by sharing some happenings in 2019 that can make us hopeful and feel positive for the future.

Please have a look, and share your own take on these matter. You could also share your own version of things to be hopeful.

This is my findings.

  1. Control on social media

I think you would agree with me that some things happening on social media are getting out of hands. How we communicate on social media and also the impact of some actions communication on social media.

What I notice, sometimes, the impact becomes so negative. We cannot control the perception and how people would feel. How it drives their judgement. Their understanding. And therefore their decision making.

We can understand that people use social media for different needs or have different agenda. Some might be good. But some might not. Some are mature and can protect themselves. Some need protection.

That is why I feel it is important to highlight the positive and responsible action done by some biggest platform. Making quite the example, Twitter and Instagram.

Twitter bans political ad. Because influence is ‘earned, not bought’.

From the article Big Think,“We’ve made the decision to stop all political advertising on Twitter globally. We believe political message reach should be earned, not bought,” Twitter CEO Jack Dorsey tweeted.

“A political message earns reach when people decide to follow an account or retweet. Paying for reach removes that decision, forcing highly optimized and targeted political messages on people. We believe this decision should not be compromised by money.”

I just love this. I think it’s about time those who has the power, take responsibility in controlling what is good and right. As the owner of the platform it is necessary to do what is right and show leadership. Really push quality content and positive conversation. You gotta start from somewhere. Right ?

Instagram announces global expansion of hidden like counts test. 

Instagram chief Adam Mosseri has repeatedly noted that the test is designed to reduce the pressure on Instagram creators, and that the true measure of its success will relate to how it impacts people emotionally. Taken from article Social Media Today.

This way, content becomes the best value that we can qualified based on who you are today, tomorrow, yesterday, every day. In world full of judgment, I think we’re setting it straight through these examples. My point of view.

  1. Improvement on education system

I totally agree when reading this statement. “Learning is not a competition,” by Ong Ye Kung, Singapore’s Education Minister. The Ministry of Education (MOE) is planning a series of changes aimed at discouraging comparisons between student performance and encourage individuals to concentrate on their own learning development.

I remember a quote from Mark Twain. Don’t let schooling interfere with your education. Nowadays, so many education institutions are racing towards the best. Being the best. Well now, Singapore has made quite the change.

Children in Singapore will no longer be ranked by exam results. 

According to weforum article, shifting the focus away from exam perfection towards creating more rounded individuals represents a serious change of direction for Singapore. Alongside academic performance the new policies aim to foster social development among pupils to raise self-awareness and build decision-making skills.

The skills we need to perform at work are changing – and quickly.

The World Economic Forum’s Future of Jobs Report 2018 suggests that employees will see an average shift of 42% in workplace skills between now and 2022.

Indonesia is also progressing some changes as the new education and cultural minister, Nadiem Makarim has launch 4 program education policy, one of them to remove National Exam starting by 2021.

  1. Action on climate change

Most grateful to see actions being taken in protecting mother earth for the betterment of the future. And we have Greta Thunberg to be thankful for.

“I want you to panic. I want you to feel the fear I feel every day. And then I want you to act.” Greta Thunberg told the annual convention of CEOs and world leaders at the World Economic Forum in Davos, Switzerland, in January 2019.

According to Time Person of the Year article, Greta began a global movement by skipping school: starting in August 2018, she spent her days camped out in front of the Swedish Parliament, holding a sign painted in black letters on a white background that read Skolstrejk för klimatet: “School Strike for Climate.” In the 16 months since, she has addressed heads of state at the U.N., met with the Pope, sparred with the President of the United States and inspired 4 million people to join the global climate strike on September 20, 2019, in what was the largest climate demonstration in human history.

Since then, real changes have been made. From the article, among the actions there are,

  • Fortune500 companies, facing major pressure to reduce their emissions, are realizing that sustainability makes for good PR.
  • In June, the airline KLM launched a “Fly Responsibly” campaign, which encouraged customers to consider abstaining from non-essential air travel.
  • In July, the head of OPEC, the cartel that controls much of the world’s oil production, called climate strikers the “greatest threat” to his industry, according to the AFP.
  • In September, workers at Amazon, Facebook and other major companies walked out during the climate strikes.
  • And in November, the president of Emirates airline told the BBC that the climate strikers helped him realize “we are not doing enough.”
  • In December, Klaus Schwab, the founder and CEO of the World Economic Forum, published a manifesto calling on global business leaders to embrace a more responsible form of capitalism that, among other things, forces companies to act “as a steward of the environmental and material universe for future generations.”
  • In the past year, more than 60 countries said they would eliminate their carbon footprints by 2050.
  • Voters in Germany, Denmark, the Netherlands, Austria and Sweden—especially young people—now list climate change as their top priority.
  • In May, green parties gained seats in the European Parliament from Germany, Austria, the Netherlands and more.
  • There was an 8% drop in domestic flights between January and April according to Swedavia, which runs the nation’s airports, and Interrail ticket sales have tripled over the past two years.
  • More than 19,000 people have signed a pledge swearing off air travel in 2020, and the German railway operator Deutsche Bahn reported a record number of passengers using its long-distance rail in the first six months of 2019.
  • Swiss and Austrian railway operators also saw upticks on their night train services this year.

In short, I think the things happening today will take matter for the future and in becoming a much kinder world. A safer world.

Just what the world needs right now. To be kind. To make the world a peaceful place to live in.

Other things that has got my attention is the rise awareness of self-care. And how people in their own way are educating how to care about yourself, how to be kind to yourself as well to others.

The next question,  if things are changing, and people has come to be aware, how to protect it ? How to keep making things good ?

I feel somehow the technology of blockchain is still the most technology that has the biggest impact for the decades to come (Read Blockchain revolution by Don Tapscott or his TedTalk. ). Might be, currently, some people out there are developing block chain based applications and making better new businesses hence ensuring a better world.

Because of the system that is based on integrity of network, control on distribution of power, secured identity, privacy, rights preserved and inclusivity. All those aspect are not optional. It is all or nothing at all.

Imagine how it could end feudalism.

I’d like that. Don’t you ?

Happy new year everyone.

Tyas is now Partner Consultant and Trainer on Digital and Social Media at Bangwin Consulting, Freelancer, Writer/Blogger, Podcaster. For project enquiries,

Bagaimana Personal Branding membantu arahkan karirmu


click to listen

Mindshift Podcast Episode 13

Your name is your brand.

Kalimat tersebut diatas sering orang lupa. Bahwa nama diri kita sendiri merupakan nama yang selalu harus kita jaga dengan baik dengan penuh tanggung jawab. Karena sebelum nama-nama  yang kita bangun secara professional, baik berhubungan secara langsung atau tidak dengan karya kita, jangan lupa, nama kita tidak kalah penting.

Andira Pramanta adalah seorang content creator yang berhasil membangun personal branding hingga menjadi Influencer yang cukup dikenal di dunia maya. Juga diantara brand-brand terkemuka seperti Samsung, Telkomsel, Go-Jek, Grab, DBS Bank, Motorola dan masih banyak lagi. Cukup dikenal disini maksudnya adalah, bahwa cukup memberi pengaruh pada karir Andira sebagai seorang professional.

Akibatnya, Andira seringkali diajak ke luar negri untuk meliput dan berkreasi bentuk-bentuk konten menarik bagi brand-brand tersebut.

Passion dalam berkreasi mendorong dirinya untuk terus melahirkan berbagai bentuk karya secara konsisten dan mendalam. The jack of creative trades that is his position atau dalam bahasa yang lebih teknis, his value proposition.

Siapakah Andira Pramanta ?

Bagi anak Jakarta yang suka dengerin radio mungkin kenal suara khas renyah AndirDor di U-FM dan juga Hardrock FM yang pernah menjadi host broadcaster Prime Time, Drive n Jive juga Good Morning Hardrockers.

Andira yang mengawali karirnya di bidang creative, designing cover majalah untuk MTV Trax Magazine karena memiliki latar pendidikan di visual communication.

Tapi karena terdorong oleh passion, Andira tidak pernah menutup peluang. Termasuk kesempatan yang berawal dari membantu teman hingga kesempatan yang pada akhirnya menjadi suatu lahan bisnis sendiri. Beberapa jenis usaha yang dia coba bangun dan masih berdiri hingga sekarang antara lain adalah,

  • Digital Print Shop yang dinamakan Hi Res Digital.
  • PIAS Cycles suatu usaha design bicycle frames juga nurturing cycling communities berhasil mendapatkan kolaborasi dengan South Korean lifestyle brands meluncurkan suatu paket spesial bundled edition. Selain itu juga sempat sponsor competitive cyclists in global events, juga memenangkan juara pertama pada akhirnya.
  • Save As Production suatu usaha design buku seperti Rene Suhardono, Ligwina Hananto, Yoris Sebastian, Najwa Shihab, juga Pandji Pragiwaksono untuk salah satu buku juga Album Rapnya.
  • Tigalimamili / studio.mamut disini Andira berkarya sebagai video director.

Passion beats everything else. Berjalan dengan waktu Andira masih tetap mengajar di 1st media design school. Pernah bantu socmed nya penyanyi terkenal Andien Aisyah pula.

Sebagai seorang content creator yang dikenal creative beberapa keberhasilannya antara lain adalah:

  • Produced video content for brands like Samsung, Telkomsel, Go-Jek, Grab, DBS Bank, Motorola, Pondok Indah Mall, etc.
  • Sponsored by Samsung in 2014 to attend IFA in Berlin, Germany, and wrote articles for Kompas Klass.
  • Sponsored by Singapore Tourism Board in 2014 to make an experience video about Singapore.
  • Sponsored by Vivo in 2015 to make video about their campaign to visit Astronaut Training Experience in Florida, USA.
  • Sponsored by Lenovo in 2016 to attend and make video of Consumer Electronic Show 2016 in Las Vegas, USA.
  • Sponsored by Alibaba in 2017 to attend 11.11 Global Shopping Event

Saya jadi ingat, saya pernah ditanya oleh seorang teman yang juga kenal Andira. “Emang kerjaan kayak youtube-youtube-an atau nge blog ada duitnya ya Yas ?” Terus terang menjadi salah satu alasan yang mendorong saya membuat konten edukasi tentang personal branding ini.

Saat ini keberhasilan yang terakhir adalah saat mendapatkan tantangan baru sekaligus kesempatan untuk bekerja disebuah korporasi. Kini Andira menjabat sebagai Country Head Brand Marketing untuk CGV Indonesia.

Bagaimana personal branding Andira dapat membantu karirnya, ada beberapa hal yang dia lakukan saya coba simpulkan disini.

  1. Mulai dari diri sendiri.

Membangun personal branding dimulai dari mengenali diri sendiri dengan baik. Nah, bagaimana kita menemukan cara untuk memahami diri kita sendiri ? Kita dapat mulai dengan mempraktekkan hal hal yang kita suka, belajar mengerti diri dan memahami diri sendiri. Pada akhirnya, hal-hal yang kita tidak suka melakukannya atau menjadikannya, dimana sebelumnya kita pikir kita suka, akan ter-eliminasi dengan sendirinya. Sedangkan hal-hal yang kita suka untuk melakukannya dan terdorong untuk terus melakukannya akan menemukan caranya sendiri untuk mengasah diri kita dan menjadi lebih baik lagi. You will get a sense of “kepengen terus melakukannya”. That’s when you know it becomes your passion. It starts however, from a little bit of interest. That interest will then grew on you. Bigger and better.

  1. Berani mengambil kesempatan.

Peluang terkadang jelas didepan mata tapi kadang kita takut dan tidak percaya diri untuk mengambil atau mulai. Atau, ada kalanya kita tidak cukup rajin atau konsisten untuk terus melahirkan karya. Mulai beranikan diri one step at a time. Jangan kecilkan kesempatan atau pengalaman. Pada akhirnya, semua hasil karya menjadi pilihan untuk berkarya. Banyak pilihan menjadi lahan untuk kesempatan untuk tumbuh. Diri kita sebagai brand, sebagai nama kita sendiri. As I always say, you gotta start from somewhere. So start.

  1. Content, Contextual, Consistency.

The 3 Cs investments that will lead to your personal branding or any type of branding purpose from nothing to something. It is a strategy that we common use when building a brand. Tidak ada sesuatu yang langsung jadi begitu saja. Digital adalah salah satu medium yang lebih mudah, gratis dan cukup accessible bagi siapa saja yang mau menggunakannya sebagai platform membangun personal branding. Mulai dari social media yang jelas banyak bola mata tapi juga bola mata itu memiliki arti saat berlanjut menjadi bahan pembicaraan dan terus meningkat saat pembicaraan tersebut ditangkap oleh beragam komunitas yang sudah terbentuk. Tinggal kita gunakan for our own preference. Semua harus dibangun dengan fondasi yang jelas sehingga menjadi foot prints suatu brand yang kuat secara ingatan. Semua dibangun dengan waktu dan usaha. Rumusannya, content yang berkualitas, dapat berbicara sesuai context atau narasi yang ingn dibangun juga bisa diartikan agar dapat selalu relatable dengan kondisi yang ada. Dan yang terakhir, terus menerus dilakukan secara consistent.

  1. Be genuine.

By being yourself you will find who you truly are. Menjadikan jati ciri, signature atau pembeda menumbuhkan your own tribe. Sometimes your uniqueness or your chosen liking of something will be so different it becomes niche. But by being focus , you open to new “others” and that is where lies the opportunity. A niche market.

  1. Nourish your network.

Having the network does not mean anything if you do not do the right thing. Start invest time, space, building friendships not just acquaintance. So then, to let your network serve your purpose. Andira pernah mendapatkan nasihat dari Rene Suhardono, mengambil quote dari Susan RoAne, “Its not about who you know but who knows you” Artinya, if they really know you, they will talk about you, they will become your network of buzzer. Really start to invest in relationships, karena Andira menambahkan, lebih baik dikenal daripada menjadi terkenal. Karena menjadi orang yang terkenal belum tentu dikenal siapa kita sebenarnya.

Personal branding pada akhirnya harus kembali kepada diri kita sendiri tentunya.

Bagi Andira, hasil atau output pertama dari personal branding yang ia bangun adalah adalah kebahagian diri sendiri. Namun yang dia akhirnya rasakan adalah dampak atau impact yang dirasakan yang memberikan kebahagiaan kepada orang lain. Pada akhirnya Andira menemukan kepuasan dalam cultivating happiness to others. Secara keseluruhan, kepuasan tersebut dia sadari sebagai life purpose.

Hope you enjoy the podcast !

Pilihan untuk mendengarkan Mindshift Podcast antara lain :

Untuk lebih mudahnya cari dengan keyword  Mindshift with Tyas.

A special thanks to Andira yang telah berbagi ilmu dan pengalaman bersama Mindshift Podcast. Merasa kenal Andira dari kecil hingga sekarang, saya bisa katakan dengan lantang, I am so proud of you. Keep up building what makes you happy. We are happy for you. We are happy with you. Success !

Bagi yang mau lebih dekat kenal Andira, silahkan melalui

Tyas is now Partner Consultant and Trainer on Digital and Social Media at Bangwin Consulting, Freelancer, Writer/Blogger, Podcaster. For project enquiries,

Palliative Care learnings with University of Philippines Diliman

Happy to share my experience with the University of Philippines Diliman (dated on 11th March 2018) on establishing Palliative Care during my time at Pita Kuning.

One day, I was contacted by someone who works for Dompet Dhuafa Republica . Apparently they had read and learn through all my series of blog post on Tyas Social Project (read : English version or Bahasa Indonesia version). Tyas Social Project is about the process on how we implement Pita Kuning new strategy service focuses on Psycho-Social activities to meet the needs of Palliative Care for children with cancer from underprivileged families. It became a reference for their acquaintance from University of Philippines about Palliative Care.

Palliative care is still very new for some so the understanding and also how to implement into an actual practice are very rare as it is a unique story to tell.

Who would’ve thought that someone whom I have completely never met could even given me as a reference of knowledge as big as Dompet Dhuafa.

It is a beautiful feeling when we could be a service for those who really needs. In this case, especially to support the prevention and the counteract measures of childhood cancer, palliative care needs and any social initiatives. In Indonesia, in the Philippines, in Asia and anywhere around the world.

I remember the last question given to me was, are there anything I would want to change now that I can see the overall results ?

I pause myself to think for a moment and said, no. There are none.

I look to see a small smile that continue with a question, aren’t there anything you would like to do better ?

Honestly, no, I said to them.

There are no perfect benchmark to what is best in practice implementing any social impact model from my point of view. Every story is unique and over the course of the journey, with all the conditions and situations we had to overcome, I believe we have done our best. I wouldn’t change anything.

On the other hand, I feel it is important to develop our own journal throughout the journey we have experienced.

Especially when our experience are unique and what we have done is new. 

Understand that it is very important to never stop building our own expertise. Sharing to people not only who we know but also who we should know, building a network and digital footprints of our own.

Having to understand that one day, these writing, these stories in a form of strategic management journals would be useful to others.

Tyas is now Partner Consultant and Trainer on Digital and Social Media at Bangwin Consulting, Freelancer, Writer/Blogger, Podcaster. For project enquiries,

Tyas Social Project – Time to let go

English Version

#TyasSocialProject #9

At last it is time for me to leave.

Since October 2015 I have given my time, professionally to work as the role of Yayasan Pita Kuning Anak Indonesia Chairman. One very rare opportunity that gave me great life lesson, personally and professionally.

A learning process that I would never forget. I am truly grateful with the opportunity and those who has accept me with all my shortcoming as well as my advantages.

I always try to hold on to what I believe, as I understand that we can never forget who we are and why we are here today. My duty to make the changes needed for this foundation had been succeeded. All points of issues that needed to solve was completed. It is very important for me to share the changes that has happened. As it will become an understanding that my service is done.

Now, Pita Kuning has,

  1. Owns a a new strategy of service positioned or focuses on psycho-social services to meet the needs of palliative care with new re-define purpose, vision and mission.
  2. A new structure organisation that is divided by hired worker and skilled volunteer work programs, clear division of work, work process, work protocol/SOP , hired work contract/work commitment so the workforce dan volunteering becomes sustainable, recorded and measured.
  3. Have good relationship or re-gain relationship with stakeholders with an ongoing consistent community management.
  4. Own a calculative financial projection that separate operational cost and distribution of support for each child with a monthly target by 30-50 child, within Jakarta Tangerang Bekasi (JaTaBek).
  5. Systematic recorded data of distribution support and also the progress of each child and their family regularly updated on our website through Diary Anak Pita Kuning (the Diary of Pita Kuning children).

Essentially, Pita Kuning now has a guideline and tool work to support their work process through recorded and well trained individual member of PIta Kuning though  knowledge management.

 Manajemen Pengetahuan : the process of creating, sharing, using and managing the knowledge and information of an organisation. It refers to a multidisciplinary approach to achieving organisational objectives by making the best use of knowledge. Knowledge management efforts typically focus on organisational objectives such as improved performance, competitive advantageinnovation, the sharing of lessons learned, integration and continuous improvement of the organisation.[7] These efforts overlap with organisational learning and may be distinguished from that by a greater focus on the management of knowledge as a strategic asset and on encouraging the sharing of knowledge.[2][8] KM is an enabler of organisational learning.

All learnings from the distribution support for each child, the knowledge, the experience, the background reason why can or cannot become a working protocol. To achieved the productivity and impact we wanted to achieved operationally becomes a discipline and work guide based on real experience.

The discipline. The requirements. The fundamentals. The reason behind. The price, the notion, the respect. The quality. Becomes the fundamental reason to go in, make changes, and level up. It is the true asset to whatever form of social impact model Pita Kuning wants to reach. That before, was never owned.

To me, the most important goal was to give this foundation a strong base line align with the search to be sustainable. I hope, from the knowledge management that now has been recorded, and trained for 2,5 years I have been at service becomes a strong foundation, influenced by the discipline from each individual within the organisation to move forward. To know where we are, and to have a benchmark of where we are and where we should be, is achieved.

For the continuance to seek the best social impact model will never end. As again Ramya Prajna, from ThinkWeb said, “it is not enough to just care”. ThinkWeb has been very supportive help building our digital platforms including helping and assisting the formulation and knowledge of what is Sosial Impact Model.

To me, being a leader is not only a decision but more so as a responsibility.

I will continue my duty as a professional, crafting my work, chasing dreams and aim a meaningful purpose.

Thank you so much for Pita Kuning and friends that has helped, open their doors to work together during my time at Pita Kuning.

Friends of foundations, Health Departments of the Republic of Indonesia, Hospitals, Doctors, The Experts, Communities, Donors, but most truly, my dear dearest children of Pita Kuning and family that have given their trust and faith to us.

Special thanks to Pita Kuning team,  hired paid and volunteers, I truly thank you. What we have achieved together will be your masterpiece and that is all your hard work. You make me proud everyday. I hope I have given as much learning, guidance and be a model of compassion for each and everyone of you.

I hope we could remain friends.

To the founders, councils of Pita Kuning, thank you for the opportunity. I will always be grateful for this opportunity.

Life is truly beautiful to have the opportunity to serve those in need. It was an honour, a privileged and with great pleasure to serve Pita Kuning . Thank you, I’ll see you next time.

#sayaPitaKuning ,always do good together.

Much love and warm wishes,

Tyas Handayani Wongsoyudo.



Those who are interested to learn more about this journey click here for Bahasa Indonesia or English.

Read also : Tyas Digital Project and Tyas e-Commerce Project

Tyas is now Partner at Bangwin Consulting and Trainer on Digital and Social Media, Freelancer, Writer. For project enquiries :