things to feel good for the future

Hello 2020.

I would like to open this year by sharing some happenings in 2019 that can make us hopeful and feel positive for the future.

Please have a look, and share your own take on these matter. You could also share your own version of things to be hopeful.

This is my findings.

  1. Control on social media

I think you would agree with me that some things happening on social media are getting out of hands. How we communicate on social media and also the impact of some actions communication on social media.

What I notice, sometimes, the impact becomes so negative. We cannot control the perception and how people would feel. How it drives their judgement. Their understanding. And therefore their decision making.

We can understand that people use social media for different needs or have different agenda. Some might be good. But some might not. Some are mature and can protect themselves. Some need protection.

That is why I feel it is important to highlight the positive and responsible action done by some biggest platform. Making quite the example, Twitter and Instagram.

Twitter bans political ad. Because influence is ‘earned, not bought’.

From the article Big Think,“We’ve made the decision to stop all political advertising on Twitter globally. We believe political message reach should be earned, not bought,” Twitter CEO Jack Dorsey tweeted.

“A political message earns reach when people decide to follow an account or retweet. Paying for reach removes that decision, forcing highly optimized and targeted political messages on people. We believe this decision should not be compromised by money.”

I just love this. I think it’s about time those who has the power, take responsibility in controlling what is good and right. As the owner of the platform it is necessary to do what is right and show leadership. Really push quality content and positive conversation. You gotta start from somewhere. Right ?

Instagram announces global expansion of hidden like counts test. 

Instagram chief Adam Mosseri has repeatedly noted that the test is designed to reduce the pressure on Instagram creators, and that the true measure of its success will relate to how it impacts people emotionally. Taken from article Social Media Today.

This way, content becomes the best value that we can qualified based on who you are today, tomorrow, yesterday, every day. In world full of judgment, I think we’re setting it straight through these examples. My point of view.

  1. Improvement on education system

I totally agree when reading this statement. “Learning is not a competition,” by Ong Ye Kung, Singapore’s Education Minister. The Ministry of Education (MOE) is planning a series of changes aimed at discouraging comparisons between student performance and encourage individuals to concentrate on their own learning development.

I remember a quote from Mark Twain. Don’t let schooling interfere with your education. Nowadays, so many education institutions are racing towards the best. Being the best. Well now, Singapore has made quite the change.

Children in Singapore will no longer be ranked by exam results. 

According to weforum article, shifting the focus away from exam perfection towards creating more rounded individuals represents a serious change of direction for Singapore. Alongside academic performance the new policies aim to foster social development among pupils to raise self-awareness and build decision-making skills.

The skills we need to perform at work are changing – and quickly.

The World Economic Forum’s Future of Jobs Report 2018 suggests that employees will see an average shift of 42% in workplace skills between now and 2022.

Indonesia is also progressing some changes as the new education and cultural minister, Nadiem Makarim has launch 4 program education policy, one of them to remove National Exam starting by 2021.

  1. Action on climate change

Most grateful to see actions being taken in protecting mother earth for the betterment of the future. And we have Greta Thunberg to be thankful for.

“I want you to panic. I want you to feel the fear I feel every day. And then I want you to act.” Greta Thunberg told the annual convention of CEOs and world leaders at the World Economic Forum in Davos, Switzerland, in January 2019.

According to Time Person of the Year article, Greta began a global movement by skipping school: starting in August 2018, she spent her days camped out in front of the Swedish Parliament, holding a sign painted in black letters on a white background that read Skolstrejk för klimatet: “School Strike for Climate.” In the 16 months since, she has addressed heads of state at the U.N., met with the Pope, sparred with the President of the United States and inspired 4 million people to join the global climate strike on September 20, 2019, in what was the largest climate demonstration in human history.

Since then, real changes have been made. From the article, among the actions there are,

  • Fortune500 companies, facing major pressure to reduce their emissions, are realizing that sustainability makes for good PR.
  • In June, the airline KLM launched a “Fly Responsibly” campaign, which encouraged customers to consider abstaining from non-essential air travel.
  • In July, the head of OPEC, the cartel that controls much of the world’s oil production, called climate strikers the “greatest threat” to his industry, according to the AFP.
  • In September, workers at Amazon, Facebook and other major companies walked out during the climate strikes.
  • And in November, the president of Emirates airline told the BBC that the climate strikers helped him realize “we are not doing enough.”
  • In December, Klaus Schwab, the founder and CEO of the World Economic Forum, published a manifesto calling on global business leaders to embrace a more responsible form of capitalism that, among other things, forces companies to act “as a steward of the environmental and material universe for future generations.”
  • In the past year, more than 60 countries said they would eliminate their carbon footprints by 2050.
  • Voters in Germany, Denmark, the Netherlands, Austria and Sweden—especially young people—now list climate change as their top priority.
  • In May, green parties gained seats in the European Parliament from Germany, Austria, the Netherlands and more.
  • There was an 8% drop in domestic flights between January and April according to Swedavia, which runs the nation’s airports, and Interrail ticket sales have tripled over the past two years.
  • More than 19,000 people have signed a pledge swearing off air travel in 2020, and the German railway operator Deutsche Bahn reported a record number of passengers using its long-distance rail in the first six months of 2019.
  • Swiss and Austrian railway operators also saw upticks on their night train services this year.

In short, I think the things happening today will take matter for the future and in becoming a much kinder world. A safer world.

Just what the world needs right now. To be kind. To make the world a peaceful place to live in.

Other things that has got my attention is the rise awareness of self-care. And how people in their own way are educating how to care about yourself, how to be kind to yourself as well to others.

The next question,  if things are changing, and people has come to be aware, how to protect it ? How to keep making things good ?

I feel somehow the technology of blockchain is still the most technology that has the biggest impact for the decades to come (Read Blockchain revolution by Don Tapscott or his TedTalk. ). Might be, currently, some people out there are developing block chain based applications and making better new businesses hence ensuring a better world.

Because of the system that is based on integrity of network, control on distribution of power, secured identity, privacy, rights preserved and inclusivity. All those aspect are not optional. It is all or nothing at all.

Imagine how it could end feudalism.

I’d like that. Don’t you ?

Happy new year everyone.

Tyas is now Partner Consultant and Trainer on Digital and Social Media at Bangwin Consulting, Freelancer, Writer/Blogger, Podcaster. For project enquiries,

Tyas Branding Project

Your name is your brand. And what is more important than that. After  20 years building brands for companies and organisations,  I felt the responsibility to take care of my own brand.  My very own important asset, my name.

Who is Tyas Handayani ? She is a marketer, experienced in building brands, creating forms of communications, transform digital social media, e-commerce and developing changes in social foundation.

Agree with David Aaker on one of his article at LinkedIn, every professional should look to his or her past career as future direction and identify some influential signature stories which he called, the “Who am I stories”. I do care about my journey as a professional. With many roles I’ve done in the past, my defining moments like choosing career paths, success or failures, and very importantly my contributions not to be vaporised, misunderstood, or worst case be forgotten.

Introducing, Tyas Handayani and her signature stories, an actual strategic management journal using my own methodical or conceptual models from her latest projects.

Tyas eCommerce Project

The role was Strategic Partnership. The goal was  conversion to e-commerce system for existing and new sellers. Through these stories you will see process in creating and educating trial practices for books and music industry including managing two of the biggest merchant categories, Babies and Kids. Also, as Project Manager for the Counterfeit Project.


Tyas Digital Project

To lead digital transformation for a corporation. Managed to spearhead with all functions on the organisation, how to educate the organisation from Top Management to the individuals.

Established the digital centralised services that includes centralised content management, digital community management, digital payment gateway, digital partners, digital asset management and digital campaigns.

Tyas Social Project

The need to make a change and build a solid ground work for the foundation’s sustainability was the main reason I was appointed as Chairman for Pita Kuning, a foundation for Indonesian children with cancer from underprivileged families.

Lead the restructure for the new service positioning and brand platform that involves a process of product management, change management, community management, knowledge management and communication strategy.

(to know more about each story, please click project name or picture)

As a partner consultant, I love to share, give advise, sometimes have the opportunity to teach on branding and social media. Consequently, it is crucial for me, to be consistent about what I say and what I do.

In a world full of noise I found a way to share my story without any interruption, being my own narrator, editor and moderator on my own platform, my blog and social media. It is who I am, or you can call it my product. In the future, as brand transcends into many possible directions who knows what it might become.

It is never about how many likes or quantity followers I get. But the type of content I put on my channels or the quality of content that represent me as a personality. How I interact to those who wants to engage with me and vice versa. As I believe those channels could lead to networks or opportunities but most importantly, trust and credibility.

So I am going to continue sharing my point of views and experiences in all my projects. My aim for higher purpose is searching new opportunities and projects as it becomes my platform and a doorway to grow. Ambitious in doing good, addicted in bettering myself and be more knowledgable. I consider myself a work in progress in search of meaningful work, work that matters and work that allows me to make an impact. To be a service to the world. To express in a form of compassion.

Through this combination of story and missions, creating projects that build me as a whole hence reflecting my future-self. By doing that, I call it the Tyas Branding Project. Stay tune.

Read also , to the customer you are the company

Tyas is now Partner Consultant and Trainer on Digital and Social Media at Bangwin Consulting, Freelancer, Writer/Blogger, Podcaster. For project enquiries,

Update 31 May 2019 : from Seth Godin mini book on instagram, titled “your job vs your project”. Go swipe to understand.

Get it ? Now go find your projects. Welcome to project world.

Community Management on e-commerce with Muhammad Fikri

#TyasEcommerceProject #4

Interview with Muhammad Fikri, Head of Community Management Bukalapak

Let us open this post with one question. Why is Community Management essential for eCommerce ?

If you had the chance to read my story #TyasDigitalProject and listen to my interview with Bangwin about basic internet communication then the understanding might have been established. Why I really put forward digital community management as an important influence on any digital and social media activities. The concept of social media will always be my fundamental reason why we need to understand digital community.

Quoting Bangwin “Social media is a user based tool. When user become many it grows into a community. That is why, managing the many users on social media is similar like managing a community or through community management approach.” Abang Edwin is a online business consultant also an expert on digital community.


As a translation to the above quote, I would put take any digital business model to synergies face to face with the people who is using those products, those people on social media who has the same liking and are making conversation about the product are the representative digital community of the product.

Any similarity with ? Well according to Fikri, Bukalapak is a market place. Social Market Place. Bukalapak does not sell things and our performance will be determined by the good experience between buyers and sellers. Our business model is to bridge between buyers and sellers at Bukalapak.

What a pleasure and lucky for me, one of my former staff members from PSF’s digital and social media team, Muhammad Fikri is now the Head of Community at Bukalapak. Bukalapak is one of the biggest market place that are influence by social commerce similar like in those time.

To learn more about Fikri, open his blog

That is why I approach him to share his point of view and story on implementing Community Management at Bukalapak.

Let me share you on this short interview here.

Question :

Hallo Fikri, how are you ? Thank you having an interview with me. First things first, can you share a little bit of your community experience background please?

Fikri :

My experience on community was built from early on in life. From elementary I had boy scounts and on that early years being a scout my spirit in being a part of that community was awake and build upon. Because as part of the scout community we are taught to on how to be a leader and be led by a leader. Both important skill set to take part in any community activities. Sometimes, we see there are so many activists that were reluctant to be call upon as leader. However there has to be a leader no matter what right ? So the understanding and the exercise was fundamentally necessary.

My participation on scouting organization continues till I was in college. I was the chairman for UGM Scouting Committee 2006-2007. And another important thing being a part of a community was “contributions”. So my contributions were community service. Helping out a village outside Yogyakarta, its sorta like KKN mini or a community service program, we start with problem assessment, that review what do we have, what can we do, learn how we can contribute and measure the impact of what we have done. And that is what I mean on the important of skill set to be used till now.

Question :

Your experience on Community Management is quite a lot. Could you share your participation, in what industry and also your contribution on each of your experience ?

Fikri :

Since I am passionate in writing I’ve also established network with the blogger community. In Yogya I was a part of Cah Andong community of Yogya-nese bloggers with names like Ndorokakung, tikabanget and many more has been good friends ever since.

Originally I am from Palembang, therefore I am also a part of the Wong Palembang blogger community and in Jakarta with the Jakarta Blogger Community.

With this I gain nationwide network. It really paid off as I moved to Jakarta. My network was already established and become easier for me to get work opportunities, freelancing and side jobs all from the blogger community. Including a part of the Social Media 10 years from that that time I become a part of the pioneers of digital networks.

Me being me, always single and passionate to know more, learn more, I also took part on Rotaract building common interest in helping youth through education.

On June 2013, I was invited by US Embassy to participated in Global Service Leaders’ Inspiring a Culture of Service program in the US for two weeks. Given the opportunity I met with people in volunteerism and service-work in Indianapolis and Chicago as well as joined in an international conference on Volunteering and Service in Washington D.C. That experience led me to believe that the community building we progress here are more advance because of the nature of the people of Indonesia. And I had the chance to share.Having those experience and because I like to take part of some community movement, I believe I am a community person. You could say I am self-proclaim as a community person but I am. I associate with so many people, I this case a social butterfly hahahahahha. People would say, oh Fikri, he’s all over the place. On every event. Essentially that sense of community building DNA is inside me. And I see everything from a community sense of perspective.

As a community person I know the nature, I understand the people, understand why and what’s in it for me that makes people active, the objective and how people come together.

Question :

Okay, please share us your personal understanding about Community Management. The fundamentals.

Fikri :

To me, community management is a way or an influencing way like as part of marketing. If we are to reach a certain objective one of the way to strategise from marketing is through community approach.

As it is an approach, we must approach through listening, sometimes to be humble means being at the same level of understanding like being a friend, humanise a brand or a company.

When we are a part of a company we would understand there are stakeholders that we need to accommodate for example users, buyers, sellers and so on and there are also some functions within the organisation such as marketing, customer service with their own roles and responsibilities. Through community approach, we can share suggestions and inputs towards both sides. As friends we can share attention to the users and feedbacks to the company. As long as there are no transactional trade involve in the process and just influencing for the betterment of process and in then we could divert the solution to Customer Service for instance.

The success factor determine on Community Management would be in overcoming problems and challenges of the company’s face. A militant means “die hard” supporter for the company that open heartedly, without any hesitation or pay and any condition willing to help for the needs of the company. Evangelists. That could be one level indicator success rate on community management.

To grow and make evangelist is certainly not easy. Needs process and will be tricky since it cannot have any transactional factors. Sometimes there will come perception on free vouchers or get opportunities on discounts services but of course that cannot be.

Question :

So would you say it is important or vital for any business to get in digital use influence community management ?

Fikri :

It is very important. Because we manage people. People who uses our platform. And it will be a long term investment. The result might happen after 3 years. However, progress each year can be reviewed. Bukalapak is a data driven company we have our measurements metrics between the community management programs and the results benefited for all pelapak (sellers) at Bukalapak.

How to measure will be determine of course based on the business model and the industry. In terms of bukalapak automatically numbers of transaction is the main goal. Secondly how active we have been will also be an element of factor.

For us how we measure effectivity on each city is also very important uniquely for Indonesian nature we always need to meet up. However, we are active engagement online, if we do not meet the “sense of belonging” will never not happen.

How many attendees, equals how many new store.

How many complain, how many traffic, numbers of comments, and so on.

Those numbers of people on each occasion will be manage by each functions of the community team. So yes, there are divisions of functions, all established by needs and findings along the way. In this case, those new people entering bukapalak needs to be coached and who’s going to do it, in Bukalapak we have our engagement team with sets of responsibilities one of them is to make sure whatever effort we have done will leads to the goal of the company.

The key is to find a common interest between the member of the community and the company’s goal. And the most important is to know why people would be loyal or what we call the “sticky-ness effect”.

But also, community management can also minimize that sense of corporate point of view for Bukalapak. We don’t necessarily gives solution. But we build that bridge to those who might have that ability in the company.

Question :

For Indonesia, might have something to do with our culture difference and how we communicate ya Fikri ?

Fikri :

You are right. Different city, different ways. Bali and Manado will have a total different approach. In Bali meetups in consider rare since they have so many custom tradition activities all around the clock. What become accustom or habitual living should be consider in measuring the quality and quantity success rate.

Question :

What are the challenges met on a daily basis. Can you give examples and how to overcome those challenges ?

Fikri :

Challenges in terms of managing a community are mostly finding leaders. The community leader or the evangelists. As you know the character of each province is very different from on to the other.

And of course there are some rules of the games that one leaders and their members have to commit. Anybody can of course enter another same community like Bukalapak but not the leader. Remember, no transactional activities. Nobody gets paid.

So just like any other community development we empower each community city or region to develop themselves. We assist and support knowledge every step of the way, but the executions is in their hands. They have the power. Bukalapak can only contribute. Empowerment, encouragement and contribution. That’s the essence !

Note. The basic understanding on community is that those who come together are those who has the same the same liking, has join similarity and understanding, but the most strongest bond of community are the ones who has the same circumstances or fate.

Question :

Okay let’s get to the understanding between Digital Community and Community Management do you think there are any difference ?

Fikri :

No difference. We manage people like we manage a village. If we look from Bukalapak perspective, what is the actual reason that someone wants to be a part of Bukalapak community ? Because fundamentally they are a group of traders or merchants. They have the same interest.

“Bukalapak has always been committed to support MSMEs. And want to always be a part of the growing support in Indonesia. To be a part of their growth, to give a platform, a medium to learn and improve their knowledge, their ability not for Bukalapak but for their own prosperity. Bukalapak wants to be a part of them as they are a part of Bukalapak.”

We want to be able to give knowledge that benefits on their performance online selling at Bukalapak. If their performance increase, it will of course impact their welfare. When “what’s in it for me” are answered, it becomes easier for us to take that relationship wherever we want.

So when it comes to business we use community approach in order to maximize their attempt in doing better and gain profit. But do not use the marketing strategies on approaching them. If it was marketing there are always transaction that leads to how many do we need to budget and how do we calculate into awareness or reach or perception or leads. But in community results are more long term for any quality or quantity measurements. For short term is by using community approach, we reduced problems, gain understanding, productivity, feedbacks for our products and of course loyalty.

Question :

How about joint collaboration between Community Management and Marketing. What kind of teamwork would you do ?

Fikri :

The Community management division is under merchants’ departments. Therefore, we are marketing department’s stakeholders. So we collaborate based on brief to marketing on our agenda activities. However, there are times when marketing has their own agenda or activities and they would ask support and collaboration is usually done as a team.

Community has so many branches and can be an influence in so many ways so sometimes our BOD would seem confused.  Hahahahahhaha. Questions would raise like why are you all over the place, what’s your North Star Metric ? For example, we can be the bridge between the sellers and our product team that could help develop new features or get instant feedbacks. That is one KPI. KPI on optimising a product development. Another example is complaint to Customer Service for our priority seller from the Bukalapak Community.

Question :

May I understand how many are the registered online sellers are your member of the community ?

Fikri :

We have around 2,2 million registered online sellers on Bukalapak. The member of Bukalapak online sellers’ community has not reach 5% yet. We give priorities to those are members, yet there are layers of benefits based on how active the members are. Those who are not active will not get the list of privileges. However,  they are influencing other members. (smile). We manage people.

If it was a machine there are automation, there are AI and other learnings.

But in community management, is about relationships.

My division, the community management division including me is 19 staff.

With 4 function, Program, Partnerships, Content and Engagement.

Program ; are to develop the curriculum, standard, gamification system, developing the bible of community management, making blue prints or we call it the center of learning.

Partnerships ; as a bridge to our stakeholders and also support.

Content ; for any needs and necessities content and postings that has access to our sellers.

Engagement ; build relationships, coaching, follow up to other functions and so on. We divide the team based on regional and our interaction could go deeper like coming to weddings, birthdays, so it is not online online relationships.

Essentially through time the functions were identified based on what we see on the field. All the needs were answered based on what we mapped out each year through performance review.

Question :

We talked about sellers community at bukalapak. How about the buyers ? Have you manage their relationships yet ?

Fikri :

Yes, this year (2018) we start doing engagement activities. But that’s on the Marketing Team main responsibilities now.

Question :

I think our readers would be thankful if you could share what are the list of competencies must haves as a Community Manager. What makes them the capacity to be a good Community Manager ?

Fikri :

For me communication is the most important element of all. That is why so many PR people would fit in quite well. But what does it take is mostly to be a social person, outgoing, have an open mind, have compassion and flexible to fit in everywhere since there are basically no standard people you will need to establish relationship with. You will meet with all kind of people. You will need to always find yourself as the middle man between the community and the company. Be the glue of any crisis management, marketing activities, you would also need to understanding branding and much of writing.

Question :

For those who wants to start learning digital community through community management what can we do ?

Fikri :

Well, here at Bukalapak we are always open for internships. But usually it is based on needs.

To me the best learning is to be a part of a community. Join in whatever community based activity you want, it is up to you. It doesn’t matter. The importance is to understand how it feels to be a part of the community and how you can contribute. That way you will understand exactly what it means to manage a community.

Question :

Lastly, give us a quote that you use to reflect Community Management.

Fikri :

“ Learning community management you have to be part of the community itself. “ my own quote. 

My point of view, Bukalapak quite eminently want to make sure the experience of the users is progressively getting better. I believe through this interview it shows that community management gives a valuable contribution as part of the sustainable growth of Bukalapak.

Thank you so much Fikri and Bukalapak. Really appreciate the sharing. Wishing huge success. I look forward to see more in the future. Always do good ya !

Fikri has moved on as Lead Social Media for Grab Indonesia and currently just started as Community Partnership at Facebook APAC, by November 2019.

So, what do you think readers ?

Lastly, eCommerce Facts.

Back to Tyas eCommerce Project post #1

Update. Podcast Version.

click on pic to listen

For more episode Mindshift Podcast click to,

Or use keyword Mindshift with Tyas.

Understanding the internet world with Abang Edwin

#TyasEcommerceProject #3

 Interview with Abang Edwin – Understanding the internet world.

On this next post we will be discussing about the basic understanding of internet with Abang Edwin is one of Indonesia’s expert on Digital Community as well as a Social Media Practitioner. Dabbled on the internet since 1994 and successfully built an internet-based radio for Indonesian listeners in New York City, USA, Voice Of Jakarta (VOJ).In 2007, Bangwin joined Yahoo! Southeast Asia as a Community Manager until he decided to build his own online consulting named Bangwin Consulting.

Bangwin discovered a gap on the understanding of how to manage social media or taking advantage through the internet from people or brands each time he met. It was the main reason why Bangwin Consulting was established. Bangwin has always push forward the concept of Digital Community on all of his sharing or opportunities.

Hoping this interview would give a more clear understanding on what does it takes to manage digital. The interview will be in Bahasa Indonesia however I have made the English translation on this post together with some additional supporting material. Hope you enjoy.

Tyas :  

OK, before we discuss about the world of internet, can we talk about what leads your interest to the internet, some history or background up until now.

Abang Edwin :

It started from when internet arrived in Indonesia. Around 1994 or 1995. It was when I almost finished college. At that time, it was the first time we got internet connection through internet monthly subscription. It was still windows 31, the earliest version and at that time when I begin to connect with the internet I was so excited because I get to see so many things. At that time, browsers were not like nowadays like chrome but those time we used mosaic, Netscape, even internet explorer was not yet available. Internet explorer arrived provided by mosaic. It was bought my Microsoft then it changed name.

So happy, we can try to make website. At that time, websites are only text based. The image is only on top and all texts. Not interesting at all.

Yahoo was already available but at that time, Yahoo was a search engine. So if we want to search for anything, we go to yahoo. Google was not available at that time. There are no social media or any terms on that. Those time it was only like magazines but online. They were named portals.

And then I started to try “chat” at that time the platform was mIRC. It was a hit at that time. You don’t need a browser, and mIRC was already available since DOS age. Black screen and all text. At that time, it was name IRC or internet relay chat. And when it became a bit modern it changes the name into mIRC.

At that time, first time I connected we had to choose a room, and it had so many rooms. And they would mention you. “Hey, ASL please”

Apparently it was how we introduce ourselves on the internet world at that time. We had to say our ASL, age sex location.

Up until now, mIRC still are used because it is so efficient as a platform.

Tyas :

The Scouts organization internationally still uses mIRC because its reliable and easy access, makes it accessible platform consistent in all countries.

Bangwin :

Yes, we use that on those days. And as we enter we met with all different people all around the world. From Poland, East Europe, Korea, at then I realised this technology is so cool because we are able to connected to any parts of the world as long as we are connected to the internet. So no limits. In terms of communication.

And then I realised there are some relevancies with a book I read before. It was a Bill Gates book and there was a quote about connecting the world. Title book, Overdrive.

On that book it was stated how Microsoft was not only to develop software with Bill Gates envision that the world with all human beings will be connected. As easy as that. In the olden days it was unimaginable but when we try internet then we realised what lies on the future possibility ahead.  It really felt what is the future.

Tyas :

And then when did you start experimenting. Could you share any example from your own experiences ?

Bangwin :

After dabbling on the internet, after chat on mIRC, and then I start learning about mailing list. The concept is the same, connecting with others but thru email. So we it is exactly like if we can imagine nowadays we use “WhatsApp group” but we use email. So we send one message and share through email then message will be distributed and all will be connected to each other. Now that concept is actually can be describe as Online Community. At that time, other than forum the foremost number one concept on Online Community. Because platform forum is specifically design for online sharing. There’s thread. But email is easier and everybody has it. So after mailing list I tried to build online community through mailing lists. So it starts from there.

Tyas :

So it was more than 15 years ago, to be exact 24 years ago that Abang Edwin started to experimenting on the internet. What I can imagine those time learning something new, it has some process of learnings on its own for some people. Funny misconceptions that might happen at that times ?

Bangwin :

Yes, when I was working for Panasonic right after college. I am a designer product so I was working at a factory. And I had to deal with many managers on the factory. And the knowledge about internet is still little. Because I love the internet, I helped the company to adapt internet technology to be utilise for daily work. Now with 3000 factory workers, you can imagine all facilities are completed on the factory. From TV factory, audio factory, internet has been provided for efficiency. You can imagine, it will be easier to coordinate meetings rather than walk hundreds of meters just to discuss where should we do the meetings. Now at that early times internet usage was using modem. And at that time, the understanding was if you use the internet, you are using your phone credit. Well if a company as large as Panasonic subscribe monthly internet usage, fiber optic, quite expensive USD 3000 per month. At that time, we had huge bandwidth, could use 24 hours.

But what we found out was nobody was using. We started using email for invitation meetings but nobody replied or even read. As we went around, and surveyed checked and we found out that they refused to use the internet. Why, because they fear it would be very expensive, they fear the phone billing of the (department) would explode and they could not take the responsibility.

So we finally gathered all managers to a meeting and explain about the subscriptions monthly fee that had been invested by the management for all to use. If not, it would be a waste. And then, they realised and eventually use it.

Tyas :

I can imagine having something new like internet there has been some socialisation, and you were also a part of it ?

Bangwin :

Yes, I also support socialising the whole factory on how to benefit the internet at that time.

Tyas :

Now after all the misconceptions, at that time, you must’ve also realized and foresee all the possibilities that could happen from the internet. Are there any predictions that you see happening or through any books you read at that time that actually happened?

Bangwin :

Oh a lot. Yes. Like business. At the old times, business was making a corporation, and you advertised through newspaper, now we know about Disruption Business where a company / we can gain Digital Economy with relying applications to do the business. At that time, we understand as the modem connected and then I became connected to people on mIRC and this means we can do business.

And through the internet it allows changes to happens like what’s happening now. For instance, ojek online all depends on the internet. Internet becomes something that is inevitable, everything relies on that.

There was a time on hand phone survey that for some people in the rural area, they say they don’t use the internet, but just facebook. And as time goes by, they don’t realize that the internet is all embedded in our gadget. It’s like a given value. All our hand phone numbers have internet connection.

Business media or portals at that time. And then there was search engine, Yahoo, infoseek, lycos. And we chat on mIRC on of the channels for example dog lovers, and I could offer a dog, now that is already e-commerce right ?

Tyas :

Next question, is a question that I have longed to asked and share to all our friends (listeners/readers). About the understanding on basic internet communication, community management and digital community. You have always brought that up on any of your sharing or opportunities as a speaker. Can you share the importance on those concept ?

Bangwin :

Very important. Why I always bring community management on any of my sharing because social media management or internet is based on communication. Communication is a starting point that a community is formed. So if we do not discuss about community (how to manage the community online) it will be a jump. It means we are just putting ads (advertisement).

So for example, if we meet a person, we just informed, that’s it, one-way communication. Once the other person talks back to us, that is already two-way communication but not yet a community. Once there are three, four and more person come together and talk about that ad and discuss about their interest on that product or let say hobby or whatever now that is a community.

Now why it becomes important, because rather than we talk to 1 person, if we talk to 1000 people that has the same opinion as us it would be more powerful. Faster, easier.

So when it comes to those who wants to sell or share and idea it becomes more enjoyable. That is why it is important to talk about online community.

Concept of communication between people. Community allows anyone to share and discuss ideas

Again an example, everything is all about community management. If one person has a twitter account or Instagram, with 800 followers, that is for sure the person needs to be a community manager on its own. Unless we don’t want take benefits from that but if we see we have 1000 followers and we want to take advantage we have to take our responsibility as a community manager to nurture our followers, so that they are happy to follow us. If not, they will easily unfollow.

So on the internet, when we talk about community, we talk about people. Just like hang out in the real world, there always some tendencies to judge or appraise a person. Now, our value on the internet is based on our reputation on the internet. And reputation is build based on trust. So we have to build our reputation on the internet community. Now that trust will become the currency on each person. Each person has its own value. For example, if Abang is speaking I trust him. Now that means our reputation is high. Referring to the book Wuffie Factor that explains it all. Value of each person online. Now reputation online is different from the reputation on the real world.

Let me be the example, I am well known to be a product designer in the real world, but when I come to the online world I am know to be an online community practitioner. So each place we can build our reputation. Now the beauty of being online or on the internet, we have the ability to build that. Build on what we want people to know us for, how popular we want to be. That can happened.

Tyas :

Now as we see on how we take advantage for business from the internet nowadays, there’s e-commerce, fin-tech, service tech, entertainment, media, there are so many, even now, do not realised the benefits or concept on online community influences on the internet on whatever form or model. Why is that, people do not realised til now ?

If I can give some examples, Bukalapak just uses influences community management starting 3 years ago. Other e-commerce just started last year. Why is that people seems to me jump over that ?


There are so many reasons but the for certain reasons, online community is not something easy to be learn. That’s first. And secondly, people is used to see the end results. Whereas community is built for a long period of time, so it we cannot see the immediate result.

Tyas :

Is there are book references to learn online community that you can share ?

Bangwin :

Community Building on the web, Amy Jo Kim. This book til now is still relevant.








Tyas :

Maybe we can learn community management on our own if we some have experience being a part of a community, we know how to manage community, and we could apply that learning on social media, right.

But this is how I view it. I may be wrong. From what I see, people often become too focus on the technology, how to manage the technology but forgot that those who are using those technologies are human beings. Not just the internet or social media but whatever brand or product sometimes a company tends to forgot, at the end of the day we have to give value for those people who buys those products. People do not want technical stuff. Could that be one of the problem maybe? Because they often think or see too technical of things?

You’ve got to start with customer experience and work backwards to the technology. You can’t start with the technology and try to figure out where you’re going to sell it. -Steve Jobs-

Bangwin :

Many people sometimes do not realize that when we manage a community we manage the people.  What’s in their heads, the understanding, habit and character that forms how they speak or communicate among others. So it’s about communication. That is why on any of my trainings it all starts from conversation. Because conversation is the initial state of building a community. From a questions and gain more conversation then sharing on each interests.

Jeff Bezos, CEO Amazon

Tyas :

The last question is about the future. What technology can you see for the future.

Bangwin :

Technology becomes a part and no longer an options of our daily lives. There are no stopping in the future. Social media might change forms and names but connection between human beings and communication becomes the base of any form of evolution. That is used to support that. It will only change form.

From IRC, mailing list, it was all tools for human beings to communicate. And now we are starting to use a tool to communicate using this smart phone, on the future we might use our own way of tool, telepathically who knows.

That is why when it comes to business it does not become relevant if we say we only want to do business in Indonesia. If the potential buyers come from overseas don’t you want to do business? However, there are still friends with that mindset, I really cannot understand. If we can have connected globally, might as well we try.

Thank you so much for the interview Bangwin !

Next, let’s continue, Interview with Fikri, Head Community Bukalapak.

To learn more about Customer Journey, read also, playing catch up on disruptive era.

Back to Tyas eCommerce Project post #1

Tyas Ecommerce Project

#TyasEcommerceProject #1

What is Tyas eCommerce Project about ?

I have been wanting to share my experience in eCommerce for so long. Tyas eCommerce Project was inspired by my experience at, one of Indonesia’s eCommerce pioneer rise together with the Philippines market. But from one job to another I couldn’t find the time to start writing.

Before this story, I have shared previously #TyasDigitalProject and #TyasSocialProject . The same reason why I wrote these stories, I feel it is very important to be able to shared what I have done, through all my experiences. To show not only the work but each strategising steps and the implementations of each task. Hopefully could contribute some learning on each industry and the professional world.

I will start from the learnings during and I will share some interviews that I have captured, friends in e-commerce and also an expert in this field. The evolving learnings on e-commerce has always been an interesting topic in the business world all around including Indonesia.

Indonesia is one of the emerging markets that dive on this business competition and seems to excites many worldwide investors. was shut down in May 2016 however I would still think the learnings was as much valuable for everybody in this industry till now.

My opportunity to be a part of came through mas Daniel Tumiwa. I will always be forever grateful to have that chance as it became a door opener for my professional growth. So thank you mas Daniel.

Through this opportunity I would also like to give my thanks to Claudio Pinkus. Claudio was the Chief Strategy Officer at and on the early days had work together to map out some of the biggest ecommerce sites during that time.

My time at was short but gave me so much to learn. It gave me a platform and a learning based for the next chapter in the digital world. As the senior marketing manager my role was Strategic Partnership. Of course when working for a startup you have to be ready for whatever opportunity or task given. I had gain experience creating trial practice for new substantial industry like books and music also lead two of the biggest categories, Babies and Kids. And was appointed the Project Manager on Counterfeit Project for the new market place at

The difference from the other Tyas Stories Projects is that I will heavily emphasise on Digital Community management. One concept that I really felt very important on any technology business model should have yet often be ignored.

Let’s start.

#1        Tyas eCommerce project

#2        My experience with eCommerce

#3        Interview with Abang Edwin – The internet world

#4        Community management on e-commerce – An Interview with Muhammad Fikri Head of Community Management Bukalapak

#5        eCommerce Facts

Happy reading.

Continue, My experience with eCommerce

Interview : Pengalaman Angga menjadi Expat

Interview with Angga Permana. Pengalaman seorang milenial menjadi expat di luar negri.

Cerita kali ini adalah sebuah interview pengalaman Angga menjadi expat di Kuala Lumpur, Malaysia. Sharing kali ini mungkin akan memberi manfaat bagi yang banyak. Bagi teman-teman yang ingin memiliki kesempatan bekerja diluar negri, teman millennial yang ingin compete globally, juga bagi teman HR akan membuka sudut pandang yang menarik dari cerita ini.

Saya mengenal Angga sejak masuk dalam team digital dan social media di Putera Sampoerna Foundation. Dari intern hingga menjadi karyawan tetap dengan posisi Social Media Specialist. Sebuah peran yang tanggung jawab dalam 2 hal yang besar, yaitu content dan pengelolaan channel social media.

Angga pernah aktif di Couchsurfing Writers Club, Rotary in Action (Rotaract) club of Semanggi, komunitas Gerakan Indonesia Berkibar. Sejak lebih dari 2 tahun yang lalu, Angga telah bekerja pada sebuah situs eCommerce bernama iPrice yang bertempat di Kuala Lumpur, Malaysia.

Kali ini dalam kesempatan yang sangat mendadak, saya diajak makan siang bersama. Kebetulan Angga ditengah cuti kembali ke Indonesia mendapat kesempatan untuk berbagi pengalaman bekerja di Luar Negri sebagai Expat bersama Rotaract Semanggi, komunitas kepemudaan dibawah asuhan Rotary chapter Jakarta yang memiliki fokus pada youth empowerment and education.

Karena ada waktu cukup luang antara makan siang dan acara bersama Rotaract saya langsung mencoba kesediannya untuk berbagi dalam wawancara. Saya tertarik untuk wawancara Angga dalam 2 cerita. Pertama, berbagi pengalaman dan tips menjadi Expat dan yang kedua, berbagi pengalaman dalam perannya sebagai Content Lead pada sebuah situs eCommerce, iPrice. Kebetulan saya sedang menulis sebuah pembelajaran yang akan rangkai dalam serial #TyasEcommerceProject. Stay tune for this ya. So, let’s get to it, shall we.

Tyas :

Lets start with why ? Kenapa nih Angga tiba-tiba pengen bekerja  diluar negri? Kenapa di KL, dan apa yang membuat Angga memutuskan dan berani untuk bekerja di luar negri.

Angga :

Sebenarnya ada 2 hal yang mendorong saya untuk mencoba kesempatan ini.

Pertama dalam pencarian pengalaman baru yang bener-bener baru, out of the ordinary, out of comfort zone saya, bahkan kalo bisa sangat berbeda salah satunya yang memiliki culture differences. Makanya saya mencoba-coba mencari pekerjaan di luar negri dalam harapan mendapatkan pengalaman yang sangat berbeda dengan yang saya dapatkan sebelumnya.

Kedua, saya ingin explorasi ilmu yang saya miliki sekarang dengan ilmu baru. Karena sebenarnya role yang pertama saya apply bukan role yang pada akhirnya saya dapatkan. Karena saat saya di hubungi ternyata pekerjaan yang saya apply sudah terisi namun mereka tertarik karena terlihat dari pengalaman saya dalam CV, untuk memberikan kesempatan di posisi content. Editorial, content copywriter.

Tyas :

Ok, Angga punya banyak alasan yang mendorong untuk mencoba bekerja di luar negri. Mandiri, pengalaman baru, kesempatan baru. Tapi apa sih yang membuat Angga yakin, okay sepertinya I am positive and sure to move to KL with iPrice. What makes you certain? Apa pertimbangan utama ?

Angga :

Mungkin pertama tidak bisa saya pungkiri, perbedaan gaji yang sangat beda dengan yang didapatkan di Jakarta. Mungkin karena pengalaman saya menunjukkan juga saya dapat meyakinkan bahwa ilmu sayang saya miliki sangat bermanfaat bagi perusahaan bisa menjadi nilai plus.

Dan saat saya negosiasi. Keberhasilan saya bernegosiasi atas nilai dan value saya. Percuma apabila pengalaman banyak dimana-mana tapi negosiasi tidak berhasil convinced pihak pewawancara maka tidak akan naik kelas atau dibayar 2 kali lipat saja “fine”. Padahal dengan negosiasi kita bisa mendapatkan kesempatan untuk 3 kali bahkan 4 kali lipat. Itu yang mungkin yang membuat saya bener-bener yakin saya pindah.

Tyas :

Kesempatan untuk bargain dan pada akhirnya mendapatkan hasil, a very good deal. Menurut aku, itu jarang sekali dapat kesempatan untuk berbagi.
Karena yang saya bayangkan adalah, kesempatan ini benar-benar purely new to each other. I don’t know you, you don’t know me. So anything is possible. Berapa kali tuh Angga interview, bisa ceritakan prosesnya ?

Angga :    2 kali . Pertama melalui skype dengan VP. Kedua dengan CEO langsung.

Tyas :

Cukup tinggi ya yang meng-interview ya. Baru abis itu dengan HRD. Angga boleh ceritakan apa saja sih yang ditanyakan dan menurut Angga, apa saja yang penting yang dapat menjadi pelajaran bagi kita semua ? Sangat penting untuk di dorong kedepan pengetahuannya.

Angga :

Pertama, saya ingin menjawab tentang apa saja yang paling penting saat diwawancara.

Research yang mendalam tentang pekerjaan itu sendiri. Kebetulan dalam pekerjaan saya, editorial content itu cukup luas dan terus terang belum memiliki pengalaman yang banyak sehingga saya perlu mempelajari lebih lanjut. Walaupun di pekerjaan sebelumnya memang sebagian dari pekerjaan saya banyak menulis tapi partly untuk artikel publish di website atau editorial social media.

Nah disini lebih complek karena bagaimana saya perlu tahu hubungannya dengan SEO, keywords, and bagaimana content dapat bersaing diantara puluhan ribu artikel yang tersebar di internet dalam tujuan dapat rangking top 10 di google, caranya bagaimana. Maka melalui research saya mencoba melihat beberapa kasus dan mecoba menanggulangi kasus tersebut.

Tyas :       Did you learn by your own ? Making a case and solving it ?

Angga :

Yes. I learn from the internet. In the internet there are so many cases to learn, so I took the cases, and make it my learnings, how to overcome the problem and issues.

Tyas :

Ok, abis itu kamu badanin latihannya ya ? Latihan, coba make a case and share how to solve and defend that case ?

Angga :

Betul. Setelah kita riset, kemudian strategi. Kita perlu menawarkan strategi apa yang perusahaan itu belum terapkan. Dalam rangka apakah strategi itu dapat berhasil atau diterima bagi perusahaan tersebut.

Tyas :       Jadi kayak, I’m going to be a solution for you.

Angga :

Yes. Bukan hanya menerima jobdes aja, tapi kita juga memberikan solusi for the company.

Nah, abis itu pastinya perusahaan akan memberikan challenge atas case yang sedang dibicarakan, nah sebeberapa besar kita dapat meyakinkan, misalnya apakah strategi tersebut penting bagi perusahaan tersebut untuk diterapkan saat itu. Apakah cocok dan sesuai dengan model business perusahaan tersebut. Nah itu yang saya maksudkan challenge dan strategi untuk dapat memberikan jawaban yang kreatif.

Tyas :

So you have to make a case, then you have to have a stand point, dan tahu bagaimana menjawabnya untuk menjadi sebuah solusi.

Angga :

Iya jadi saya mencoba mencari angle sebanyak mungkin pertanyaan yang mungkin akan ditanyakan. Sebanyak mungkin saya coba untuk dapat siap dengan jawabannya. Jadi saya siapkan potential-potential question and answers yang dapat saya latih sebelum masuk interview.

Tyas :

So, part of your homework was not only doing the research, tapi mencoba semua study case dan mencoba menggodok ulang, membayangkan apa yang akan ditanyakan mereka dan mencoba menjawabnya kembali abis itu kamu coba latihkan kembali melalui membadani kembali. Keren banget !

Angga :

Setelah itu ada indepth interview. Prosesnya debate. Jadi saya harus bisa mempertahankan argument yang saya berikan. Has a firm stand point of my own opinion. Atas suatu fakta yang saya ambil. And then saya kembangkan kembali dengan contoh kasus lagi jadi lebih indepth dan saya kembangkan dan lebih dalam lagi. Nah itu yang sebenarnya mereka cari. Karena disesuaikan dengan market mereka, dan aktualisasi kerja di lapangan.

Tyas :       Saya jadi penasaran apa saja yang ditanyakan oleh VP dan CEO nya saat itu ?

Angga :

Untuk VP, saat itu beliau yang menjadi manager saya langsung. Jadi ini interview  langsung dengan user. Dan karena beliau memang the expert dalam bidangnya, beliau paham bagaimana membuat quality content. Jadi yang ditanyakan adalah strategi konten, khususnya how to craft ideas, in details mulai dari headlines, hingga jumlah kata, keywords, headlines yang cocok, ending closing dan lainnya. Dia pun memberi contoh untuk kita bicarakan bersama dan memberi argumen.

Tyas :

Jadi bener-bener executional ya ? Its not just about the strategi but also how you execute those strategy and how you defend that execution. Nah ditanyakan ga sih ke Angga apakah setelah melakukan strategi hasilnya apa, atau what was your achievement misalnya ?

Angga :

Betul. Dan achievement atau results dari past experience ditanyakan, tapi kebetulan yang ditawarkan berbeda dengan pekerjaan sebelumnya. Jadi saya sempat jelaskan juga bagaimana saya bekerja diperusahaan lama, culture-nya, tapi tidak mendalam, lebih indepth soal pekerjaan yang mau saya dapatkan.

Tyas :       How long does it takes, the interview ?

Angga :

Dengan VP 1 jam, dengan CEO, cuman 5-10 menit krn by phone. Lebih ke pertanyaan apa motivasi, atau lebih pengen tau pribadi saya seperti apa.

Tyas :

Pastinya Angga juga banyak pertanyaan. Did they give you a chance to ask? And what was the questions ?

Angga :

The questions. Knowing it’s a tech start-up so anything can happen. Yang saya tanyakan lebih ke security. How secure is the company. How do they see the company in a few years.

Kedua, kualitas interview bagaimana. Apakah puas atau tidak, apakah saya qualified atau tidak ?

Ketiga, 1 semester pertama, apa yang akan dikerjakan, akan menjadi KPI. Task apa saja yang menjadi challenge.

Tyas :

So you want to show them, that you too want to prepare and want to know more what will be your task.

Angga :

Yes, saya ingin terlihat proactive. Nah setelah itu, saat wawancara VP dia memberikan test. Mulai dari test nulis dalam waktu 3 jam, produksi artikel dengan kualitas yang bagus, lengkap dengan kebutuhannya sesuai dengan actual pekerjaan nantinya. Misalnya research keywords, supaya bisa rangking top 5-10 google. Test reviewing article.

Setelah submit, after 1 mingguan, baru ada info lolos go into the next stage. And then ada clarification dokumen, admin dan lainnya. Lalu berikutnya baru negosiasi gaji, benefit dan lainnya dengan HRD.

Tyas :

Apa saja yang menurut Angga penting dalam hal negosiasi ? Yang sering dilupakan orang.

Angga :

Pertama, visa kerja. Bagaimana prosesnya, apa yang perlu disiapkan, dan lainnya.

Kedua, salary termasuk whole package. For example benefits, seperti insurance, bonus, dan mereka memberikan penjelasan secara details, flexiblitas kerja juga benefits. Annual leaves dan lainnya.

Secara terpisah saya menanyakan kembali perihal living cost dan tempat tinggal apakah diberikan tambahan atau tidak. Dalam pengertian bahwa Angga adalah single dan belum berkeluarga. Bagaimana perihal benefit tempat tinggal, biaya tempat tinggal atau cost living di tanggung iPrice. Apakah juga termasuk dalam package ?

Itu nggak ditanggung mbak, jadi memang kita bayar sendiri dari gaji kita. Tapi memang setiap bulan selalu dapet bonus bulanan. Nah bonus bulanannya itu cukup untuk cover biaya sewa apartment sama ongkos pulang pergi kantor, treatment-nya seperti allowance.

Kalau yang aku dapet itu bonus besarnya 20-25% dari jumlah yang kita dpt setiap bulan, nah bonus ini memang cukup banget untuk bayar tempat tinggal dan ongkos transport. Jadi dari gaji itu paling dipake buat makan, belanja sama nabung sih. Tapi memang biaya pengeluaran terbanyak memang di makan sih.

Karena penasaran saya jadi bertanya, apakah ini termasuk kebijakan yang disesuaikan dengan keuntungan / keadaan perusahaan atau tidak, jadi memang sudah part in benefit.

Betul ini bagian dari kebijakan perusahaan. Setiap department berbeda cara penilaiannya, ada yg memang berdasarkan performance ada juga yang memang udah ditulis di kontraknya.

Tyas :       Bagaimana apabila dibandingkan dengan pengalaman Angga di Jakarta ?

Angga :

In general sama. Beda adalah, mereka berani bayar tinggi karena expektasi ilmu dan knowledge yang saya bawa ke perusahaan. Saya sempat ada beberapa penawaran di Jakarta yang akhirnya saya tinggalkan, karna batasan nilai yang ditawarkan kepada saya atas ilmu yang sama, karena mereka melihat level posisi tanpa melihat skill yang saya tawarkan.

Beda dengan yang sekarang, terlihat semakin skill yang saya tawarkan terlihat bagus dan bermanfaat, semakin flexible. Jadi tidak terpatok akan limit gaji atau posisi.

Tyas :

Kalau kita kacamatanya kita balik ya. Kalo kita lagi di Jakarta, orang dari diluar (maksud saya expat) yang ditawarkan pekerjaan, kan sama persis seperti Angga kan ya. Yang dicari adalah skill. Jadi seharusnya, pertanyaan seharusnya sama. Dan kalo diberikan pertanyaan-pertanyaan yang tepat, mungkin ada orang Indonesia dengan skill tersebut. Cuman tidak ditanyakan atau tidak dipercaya, misalnya.

Angga :     Betul.

Tyas :

Living abroad. Pastinya Angga punya adjustments. Bulan pertama atau tahun pertama. Boleh di ceritakan proses adjustments di bulan pertama, tahun pertama hingga sekarang. Sekarang Angga udah berapa lama ?

Angga :

Sekarang udah 2 tahun 3 bulan. Sebenarnya perubahan dimanapun selalu ada ya. Perubahan pertama adalah makanan. Beda banget di Indonesia, makanan yang tersedia hambar tidak sekuat rasa makanan yang ada di kita. Jadi saya sulit banget mencari makan diawal saya disana.

Kedua, culture. Indonesia kita mengenal orang Indonesia yang ramah, murah senyum. Sedangkan di KL, adalah tabu senyum dengan orang luar atau tidak dikenal. Dikira kita flirting atau suka dengan yang kita ajak senyum. Pengalaman awal di bulan-bulan pertama saya membuat saya perlu menjaga perilaku saya.

Ketiga, kecepatan dalam bekerja. Sering saya dibilang lambat. Padahal maksud saya sopan. Tapi disana tidak dibutuhkan.

Tyas :        Di kantor skrg ada orang Indonesia ?

Angga :

Kurang lebih 15-20 orang. Di semua department. Kecuali HR dan office management. Yang banyak marketing, categorisation, coupon, design, IT. Ada yang berkeluarga, ada single fighter. Ada berkeluarga bolak balik Jakarta. Yang berkeluarga belum tentu dengan jabatan tinggi, karena istrinya juga bekerja di Malaysia. Anaknya di berikan sponsor oleh kantor kebetulan Ayahnya di iPrice.

Tyas :

Dari pengalaman Angga, boleh ceritakan hal yang baru yang dirasakan saat awal-awal masuk start up seperti perusahaan yang Angga saat ini bekerja ?

Angga :

Perbedaan kultur, cara bekerja mungkin itu perlu suatu proses pembelajaran sendiri. Saya terbiasa bekerja dengan proses, dimana biasanya belajar kan bisa nanya, berkali-kali. Sedangkan disini saya harus bisa segala sesuatu dengan cepat. Dikasi materi cepet, know what to do and how to do dengan cepat. Sekali beres. What you expect. Proses belajar harus lebih cepat. Itu yang harus saya adaptasi. Jadi self training saya diluar jam kantor. Karena mau nanya kesiapa, teman saya juga ga ngerti. Jadi saya harus self learning.

Tyas :

Bayangan aku, Angga lebih focus ya. Kamu alone disana. What more do you have to do. To whom do I ask. Dulu tinggal nengok kiri kanan, telfon, tinggal nanya. Nah klo kamu bener-bener ga paham, and you cannot ask your friends, who do you ask ?

Angga :

I escalate to my boss. My supervisor.  Dengan kondisi saya sudah explore dan mencoba tapi masih tidak bisa, apa yang harus saya lakukan.

Tyas :

Saya kepengen angkat dari iPrice adalah culture dalam bekerja. What do you like about the culture working at iPrice ? Any uniqueness di iPrice yang dapat di bagi untuk dipelajari.

Angga :

Selain flexible. Flexible in work 8-9 hours. As long as you meet the target. Flexible ide dan tidak berpatok pada birokrasi atau SOP. Flexible to explore seluas-luasnya. Asal dapat dipertanggung jawabkan dan ada laporannya. Work at Home sebulan sekali sehari. Work based urgency and importance.

Management terbuka dan open minded in iPrice. No personal judgement. It’s all about your performance.

Rewards. Selain promotion dan kenaikan gaji. Di iPrice ada “Lion and Rooster”. Tiap minggu saat town hall meeting diberi kesempatan bagi para Lions and Rooster untuk berbagi atau sharing baik buruknya dalam minggu ini.

Bagi para Lions, bilamana terdapat keberhasilan atau success atau prestasi dalam bentuk apapun selama seminggu. Tidak selalu management atau team lead saja yang dapat memberikan apreasiasi tapi siapapun dapat memberikan nominasi Lions Reward untuk siapapun yang berpretasi atau melakukan hal yang dianggap luar biasa di satu minggu itu.

Sedangkan rooster, bagi mereka yang membuat kesalahan, tapi bukan berarti tidak dimaafkan. Bedanya, tidak datang dari management atau HR atau supervisor tapi diberikan kesempatan bagi individu yang ingin yang maju kedepan and admit their mistake, share their problems and move on. Showing that mistakes are there for learning. It is okay to do mistake as long as you learn from it. And gives also a lesson to the whole company. Sends a positive message to the whole team.

Tyas :

Menurut saya, untuk Lions Reward is about Value of Appreciation. Dengan harapan mungkin dapat memberikan inspirasi dan semangat bagi semua. Penghargaan tersebut tidak perlu dirasakan atau tunggu 6 bulan saat jadwal assessment atau akhir tahun untuk melihat keberhasilan setiap individu. Dan memberikan atau menularkan semangat positif. Acknowledgement, praises seen by all.

Untuk Roosters, menurut saya, its about fairness. By sharing in front of people mendorong kedewasaan tiap individu terhadap staff. It’s very good ya. Gives a messages to all.

Angga :

Di iPrice juga ada system confession. Mirip system pengakuan. Sebuah platform sharing tentang bagi yang membutuhkan tanpa memberikan data dari siapa yang memberikan informasi tersebut. Anonymous. However, saat team meeting akan di tampilkan di layar. Any dislike, bottleneck problems, individuality problems. Memberi tempat untuk dapat memberi pengakuan atas suatu permasalahan yang dia hadapi atau mendorong orang untuk introspeksi tanpa feeling any pressure and without any details. Moderated by HR. Jadi any pelecehan atau yang diluar sopan santun akan pasti di delete. Ada sortir tiap minggu tiap kali sebelum di share dan dibicarakan.

Oh iya, team bonding budget juga ada. Apakah itu buat nonton bareng, makan bareng atau jalan-jalan diberikan budget. Pada dasarnya yang saya rasakan, iPrice is about the people first. I think when people are empowered then they do good work. Motifasi dijaga.

Tyas :        Now last are the tips. Bagi tips dong Angga.

Angga :

Research selalu menjadi hal yang paling penting. Dalam hal mencari pekerjaan ada 2 cara sebenarnya untuk mendapatkan sesuai dengan yang kita mau.

Pertama mungkin network. Apabila pertemanan dan kenalan kita bagus, kita bisa mendapat kesempatan dari situ.

Kedua, apabila kita harus self search beberapa langkah yang dapat dilakukan adalah,

Pertama, melalui search pada situs-situs tempat mencari pekerjaan. LInkedin, jobsdb, dan lainnya. Lalu, search keywords yang berhubungan dengan yang kita mau. Misalnya “Indonesian Speaking” bukan berarti pekerjaan tentang content writer berbahasa Indonesia atau translator atau customer service, tapi bisa juga consulting, atau IT juga ada pilihan project berbahasa Indonesia. Atau tambah keywords berdasarkan pekerjaan yang yang specific yang kita saja yang bisa, memberikan kesempatan yang lebih tinggi.

Kedua, sort by location. Jadi kita mulai dengan “Indonesian Speaking” lalu “Kuala Lumpur” nanti akan menunjukkan pilihan perusahaan sesuai dengan yang kita tertarik.

Tyas :

Tambahan pertanyaan setelah wawancara adalah, karena penasaran, berhubung Angga tergolong millienials. How long would you stay in one company ?

Angga :

Sebenarnya saya akan stay apabila saya bisa meniti karir dengan baik di satu tempat. Tapi memang saya punya mimpi besar atau plan besar. Melalui plan besar itu saya memiliki beberapa target seperti ambil Masters dan melanjutkan karier saya pada tempat yang dapat memberikan pelajaran yang berarti bagi mimpi besar saya kedepannya.

Pada akhirnya saya pun ingin kembali ke Indonesia memberikan semua yang saya pelajari. Membangun Indonesia.


Thank you Angga for your sharing. It was such a fruitful discussion and I am very sure there’s a lot of people out there that would appreciate what you shared. Wish you success in whatever you do in the future. For sure, I will be watching 🙂


Interview ini cukup panjang, tapi saya coba buatkan kesimpulan dalam blog post berikutnya, tips jadi expat di luar negri. Mudah-mudah dapat memberi manfaat ya.

See you guys on my next post !