Your name is your brand. And what is more important than that. After 20 years building brands for companies and organisations, I felt the responsibility to take care of my own brand. My very own important asset, my name.
Who is Tyas Handayani ? She is a marketer, professional experienced in branding, communications, digital social media, e-commerce and social foundation.
Agree with David Aaker on one of his article at LinkedIn, every professional should look to his or her past career as future direction and identify some influential signature stories which he called, the “Who am I stories”. I do care about my journey as a professional. With many roles I’ve done in the past, my defining moments like choosing career paths, success or failures, and very importantly my contributions not to be vaporised, misunderstood, or worst case be forgotten.
Introducing, Tyas Handayani and her signature stories, an actual strategic management journal using my own methodical or conceptual models.
The role was Strategic Partnership. The goal was conversion to e-commerce system for existing and new sellers. Through these stories you will see process in creating and educating trial practices for books and music industry including managing two of the biggest merchant categories, Babies and Kids. Also, as Project Manager for the Counterfeit Project.
To lead digital transformation for a corporation. Managed to spearhead with all functions on the organisation, how to educate the organisation from Top Management to the individuals.
Established the digital centralised services that includes centralised content management, digital community management, digital payment gateway, digital partners, digital asset management and digital campaigns.
The need to make a change and build a solid ground work for the foundation’s sustainability was the main reason I was appointed as Chairman for Pita Kuning, a foundation for Indonesian children with cancer from underprivileged families.
Lead the restructure for the new service positioning and brand platform that involves a process of product management, change management, community management, knowledge management and communication strategy.
(to know more about each story, please click project name or picture)
As a professional and now a partner consultant, I love to share, give advise, sometimes have the opportunity to teach on branding and social media. Consequently, it is crucial for me, to be consistent about what I say and what I do.
In a world full of noise I found a way to share my story without any interruption, being my own narrator, editor and moderator on my own platform, my blog and social media. It is who I am, or you can call it my product. In the future, as brand transcends into many possible directions who knows what it might become.
It is never about how many likes or quantity followers I get. But the type of content I put on my channels or the quality of content that represent me as a personality. How I interact to those who wants to engage with me and vice versa. As I believe those channels could lead to networks or opportunities but most importantly, trust and credibility.
So I am going to continue sharing my point of views and experiences. My aim for higher purpose is searching new opportunities and projects as it becomes my platform and a doorway to grow. Ambitious in doing good, addicted in bettering myself and be more knowledgable.
Through this combination of story and missions, creating projects that build me as a whole hence reflecting my future-self. By doing that, I call it the Tyas Branding Project. Stay tune.
Read also , to the customer you are the company