Mindshift Podcast – Season 1

Hi teman-teman,

Selamat datang ke Mindshift Podcast bersama Tyas Handayani.

Season perdana Mindshift Podcast dibuat berdasarkan keresahan saya sebagai pribadi dan keinginan saya untuk menjadi profesional yang baik.

Bertujuan untuk membuka pandangan saya, mencoba belajar dari perspective yang berbeda, keinginan yang besar untuk belajar mengerti dan menambah sudut pandang dan mencari jawaban. Jawaban yang dapat memperbaiki diri saya dan naik kelas.

Untuk itu dalam season pertama saya mengajak banyak teman yang memiliki keahlian di bidang masing-masing dalam suatu wawancara tanya jawab.

Klik link episode untuk mendengar melalui anchor.fm

Episode 1 – Introductory Mindshift. Blogpost.

Episode 2 – Wawancara dengan Muhammad Fikri, community management pada e-commerce.  Blogpost.

Episode 3 – Wawancara dengan Ibu Nenny Soemawinata, pengalaman karir dan karya. Bagian 1. Blogpost.

Episode 4 – Wawancara dengan Ibu Nenny Soemawinata, pengalaman karir dan karya. Bagian 2. Blogpost.

Episode 5 – Wawancara dengan Margareta Astaman, milenium Indonesia bersaing secara global. Blogpost.

Episode 6 – Wawancara dengan Rizal Iwan, GenX setelah 20 tahun bekerja, self-employed. Bagian 1. Blogpost.

Episode 7 – Wawancara dengan Rizal Iwan, GenX setelah 20 tahun bekerja, self-employed. Bagian 2.Blogpost.

Episode 8 – Wawancara dengan mba Ita D. Azly, Pengertian Self Care. Blogpost.

Episode 9 – Wawancara dengan Pandji Pragiwaksono, Indonesia naik kelas. Bagian 1. Blogpost.

Episode 10 – Wawancara dengan Pandji Pragiwaksono, Indonesia naik kelas. Bagian 2. Blogpost.

Episode 11 – Wawancara dengan DR Sendy Widjaja, pengertian profesionalisme. Bagian 1. Blogpost.

Episode 12 – Wawancara dengan DR Sendy Widjaja, pengertian profesionalisme. Bagian 2. Blogpost.

Episode 13 – Wawancara dengan Andira Pramanta, Personal Branding bantu arahkan karirmu. Blogpost.

Bagi pendengar spotify silahkan search Mindshift with Tyas.

Setiap episode mindshift memiliki rangkuman blog post yang dapat dibaca dan jadikan referensi. Untuk membaca, silahkan klik blogpost di setiap episode diatas.

Semoga bermanfaat dan selamat mendengar !

Berikutnya season 2 silahkan klik disini.

Tyas is now Partner Consultant and Trainer on Digital and Social Media at Bangwin Consulting, Freelancer, Writer/Blogger, Podcaster. For project enquiries, tyas@bangwinconsulting.com

Bagaimana Personal Branding membantu arahkan karirmu

 

click to listen

Mindshift Podcast Episode 13

Your name is your brand.

Kalimat tersebut diatas sering orang lupa. Bahwa nama diri kita sendiri merupakan nama yang selalu harus kita jaga dengan baik dengan penuh tanggung jawab. Karena sebelum nama-nama  yang kita bangun secara professional, baik berhubungan secara langsung atau tidak dengan karya kita, jangan lupa, nama kita tidak kalah penting.

Andira Pramanta adalah seorang content creator yang berhasil membangun personal branding hingga menjadi Influencer yang cukup dikenal di dunia maya. Juga diantara brand-brand terkemuka seperti Samsung, Telkomsel, Go-Jek, Grab, DBS Bank, Motorola dan masih banyak lagi. Cukup dikenal disini maksudnya adalah, bahwa cukup memberi pengaruh pada karir Andira sebagai seorang professional.

Akibatnya, Andira seringkali diajak ke luar negri untuk meliput dan berkreasi bentuk-bentuk konten menarik bagi brand-brand tersebut.

Passion dalam berkreasi mendorong dirinya untuk terus melahirkan berbagai bentuk karya secara konsisten dan mendalam. The jack of creative trades that is his position atau dalam bahasa yang lebih teknis, his value proposition.

Siapakah Andira Pramanta ?

Bagi anak Jakarta yang suka dengerin radio mungkin kenal suara khas renyah AndirDor di U-FM dan juga Hardrock FM yang pernah menjadi host broadcaster Prime Time, Drive n Jive juga Good Morning Hardrockers.

Andira yang mengawali karirnya di bidang creative, designing cover majalah untuk MTV Trax Magazine karena memiliki latar pendidikan di visual communication.

Tapi karena terdorong oleh passion, Andira tidak pernah menutup peluang. Termasuk kesempatan yang berawal dari membantu teman hingga kesempatan yang pada akhirnya menjadi suatu lahan bisnis sendiri. Beberapa jenis usaha yang dia coba bangun dan masih berdiri hingga sekarang antara lain adalah,

  • Digital Print Shop yang dinamakan Hi Res Digital.
  • PIAS Cycles suatu usaha design bicycle frames juga nurturing cycling communities berhasil mendapatkan kolaborasi dengan South Korean lifestyle brands meluncurkan suatu paket spesial bundled edition. Selain itu juga sempat sponsor competitive cyclists in global events, juga memenangkan juara pertama pada akhirnya.
  • Save As Production suatu usaha design buku seperti Rene Suhardono, Ligwina Hananto, Yoris Sebastian, Najwa Shihab, juga Pandji Pragiwaksono untuk salah satu buku juga Album Rapnya.
  • Tigalimamili / studio.mamut disini Andira berkarya sebagai video director.

Passion beats everything else. Berjalan dengan waktu Andira masih tetap mengajar di 1st media design school. Pernah bantu socmed nya penyanyi terkenal Andien Aisyah pula.

Sebagai seorang content creator yang dikenal creative beberapa keberhasilannya antara lain adalah:

  • Produced video content for brands like Samsung, Telkomsel, Go-Jek, Grab, DBS Bank, Motorola, Pondok Indah Mall, etc.
  • Sponsored by Samsung in 2014 to attend IFA in Berlin, Germany, and wrote articles for Kompas Klass.
  • Sponsored by Singapore Tourism Board in 2014 to make an experience video about Singapore.
  • Sponsored by Vivo in 2015 to make video about their campaign to visit Astronaut Training Experience in Florida, USA.
  • Sponsored by Lenovo in 2016 to attend and make video of Consumer Electronic Show 2016 in Las Vegas, USA.
  • Sponsored by Alibaba in 2017 to attend 11.11 Global Shopping Event

Saya jadi ingat, saya pernah ditanya oleh seorang teman yang juga kenal Andira. “Emang kerjaan kayak youtube-youtube-an atau nge blog ada duitnya ya Yas ?” Terus terang menjadi salah satu alasan yang mendorong saya membuat konten edukasi tentang personal branding ini.

Saat ini keberhasilan yang terakhir adalah saat mendapatkan tantangan baru sekaligus kesempatan untuk bekerja disebuah korporasi. Kini Andira menjabat sebagai Country Head Brand Marketing untuk CGV Indonesia.

Bagaimana personal branding Andira dapat membantu karirnya, ada beberapa hal yang dia lakukan saya coba simpulkan disini.

  1. Mulai dari diri sendiri.

Membangun personal branding dimulai dari mengenali diri sendiri dengan baik. Nah, bagaimana kita menemukan cara untuk memahami diri kita sendiri ? Kita dapat mulai dengan mempraktekkan hal hal yang kita suka, belajar mengerti diri dan memahami diri sendiri. Pada akhirnya, hal-hal yang kita tidak suka melakukannya atau menjadikannya, dimana sebelumnya kita pikir kita suka, akan ter-eliminasi dengan sendirinya. Sedangkan hal-hal yang kita suka untuk melakukannya dan terdorong untuk terus melakukannya akan menemukan caranya sendiri untuk mengasah diri kita dan menjadi lebih baik lagi. You will get a sense of “kepengen terus melakukannya”. That’s when you know it becomes your passion. It starts however, from a little bit of interest. That interest will then grew on you. Bigger and better.

  1. Berani mengambil kesempatan.

Peluang terkadang jelas didepan mata tapi kadang kita takut dan tidak percaya diri untuk mengambil atau mulai. Atau, ada kalanya kita tidak cukup rajin atau konsisten untuk terus melahirkan karya. Mulai beranikan diri one step at a time. Jangan kecilkan kesempatan atau pengalaman. Pada akhirnya, semua hasil karya menjadi pilihan untuk berkarya. Banyak pilihan menjadi lahan untuk kesempatan untuk tumbuh. Diri kita sebagai brand, sebagai nama kita sendiri. As I always say, you gotta start from somewhere. So start.

  1. Content, Contextual, Consistency.

The 3 Cs investments that will lead to your personal branding or any type of branding purpose from nothing to something. It is a strategy that we common use when building a brand. Tidak ada sesuatu yang langsung jadi begitu saja. Digital adalah salah satu medium yang lebih mudah, gratis dan cukup accessible bagi siapa saja yang mau menggunakannya sebagai platform membangun personal branding. Mulai dari social media yang jelas banyak bola mata tapi juga bola mata itu memiliki arti saat berlanjut menjadi bahan pembicaraan dan terus meningkat saat pembicaraan tersebut ditangkap oleh beragam komunitas yang sudah terbentuk. Tinggal kita gunakan for our own preference. Semua harus dibangun dengan fondasi yang jelas sehingga menjadi foot prints suatu brand yang kuat secara ingatan. Semua dibangun dengan waktu dan usaha. Rumusannya, content yang berkualitas, dapat berbicara sesuai context atau narasi yang ingn dibangun juga bisa diartikan agar dapat selalu relatable dengan kondisi yang ada. Dan yang terakhir, terus menerus dilakukan secara consistent.

  1. Be genuine.

By being yourself you will find who you truly are. Menjadikan jati ciri, signature atau pembeda menumbuhkan your own tribe. Sometimes your uniqueness or your chosen liking of something will be so different it becomes niche. But by being focus , you open to new “others” and that is where lies the opportunity. A niche market.

  1. Nourish your network.

Having the network does not mean anything if you do not do the right thing. Start invest time, space, building friendships not just acquaintance. So then, to let your network serve your purpose. Andira pernah mendapatkan nasihat dari Rene Suhardono, mengambil quote dari Susan RoAne, “Its not about who you know but who knows you” Artinya, if they really know you, they will talk about you, they will become your network of buzzer. Really start to invest in relationships, karena Andira menambahkan, lebih baik dikenal daripada menjadi terkenal. Karena menjadi orang yang terkenal belum tentu dikenal siapa kita sebenarnya.

Personal branding pada akhirnya harus kembali kepada diri kita sendiri tentunya.

Bagi Andira, hasil atau output pertama dari personal branding yang ia bangun adalah adalah kebahagian diri sendiri. Namun yang dia akhirnya rasakan adalah dampak atau impact yang dirasakan yang memberikan kebahagiaan kepada orang lain. Pada akhirnya Andira menemukan kepuasan dalam cultivating happiness to others. Secara keseluruhan, kepuasan tersebut dia sadari sebagai life purpose.

Hope you enjoy the podcast !

Pilihan untuk mendengarkan Mindshift Podcast antara lain :

Untuk lebih mudahnya cari dengan keyword  Mindshift with Tyas.

A special thanks to Andira yang telah berbagi ilmu dan pengalaman bersama Mindshift Podcast. Merasa kenal Andira dari kecil hingga sekarang, saya bisa katakan dengan lantang, I am so proud of you. Keep up building what makes you happy. We are happy for you. We are happy with you. Success !

Bagi yang mau lebih dekat kenal Andira, silahkan melalui

Tyas is now Partner Consultant and Trainer on Digital and Social Media at Bangwin Consulting, Freelancer, Writer/Blogger, Podcaster. For project enquiries, tyas@bangwinconsulting.com

Understanding professionalism with Dr Sendy Widjaja

 

Click to listen

Click to listen

Mindshift Podcast Episode 11 & 12

Kali ini kita akan membahas profesionalisme dua sisi dengan seseorang yang memiliki latar belakang management perilaku manusia Doktor Sendy Widjaja. A certified authority for South East Asia of Emotional Intelligence EQ i2.0 and Pearman Personality Integrator.

Ikut membangun President University selama lebih dari 11 tahun dan saya mulai mengenal beliau saat menjabat sebagai Head of Cultural Development di Putera Sampoerna Foundation. Kini mendirikan Indo Advance provides Leadership Personal Development Assessment and Strategy.

Dalam kesempatan ini saya kepengen mendapat pencerahan dari sisi HRD & Culture. Bagi yang bekerja dalam suatu organisasi pasti sering memiliki pertanyaan tapi kadang tidak mendapatkan jawaban yang lengkap. Dalam setiap permasalahannya untuk dapat menjadi solusi saya merasa perlu dimengerti alasannya, mengerti cara pandangannya atau perspectivenya, mendengar dari sisi HR dan culture akan sangat membuka pengertian baru bagi kami pendengar di sisi yang berbeda.

Dalam beragam keadaan dan situasi kondisi, kami membahas bersama mulai dari perubahan organisasi akibat dampak dari perubahan bisnis, digitalisasi, millenials hingga topik atau issue yang jarang dibicarakan secara terbuka seperti sexual misconduct dan bullying. Bagaimana mengedepankan professionalisme dan mengerti peran masing-masing baik para pekerja apakah itu employee atau self employed juga dari sisi management yang diwakili oleh Human Resource dan Cultural. Hey it’s always a two way communication. If not, it does not make sense my friends.

Pengertian menjadi professional dua sisi ini flexible di adaptasikan dalam bentuk organisasi baik bisnis usaha maupun sosial.  Karena seperti yang dijelaskan Dr Sendy, HR bukan hanya mengelola human resource tapi juga human relations. Apalagi saat ini kita masuk dapat jaman “tidak pasti”, changes are inevitable and constant in evolution. But what does it really means for us worker ? I think, not only the games can change, but also for anyone who wants to play in the game its is open to anyone whichever the generations are. AHA !

Pada akhirnya, definisi professional menurut Dr Sendy Widjaja adalah,

“Professionalism harus dilihat dari hubungan kerja yang mendasar.

Seorang personal yang menjadi profesional adalah seseorang yang dapat memenuhi standard para pelaku yang sama termasuk ethical standard.”

Let’s take a listen.

Pilihan untuk mendengarkan Mindshift Podcast antara lain :

Untuk lebih mudahnya cari dengan keyword  Mindshift with Tyas.

We never loose hope on people, do we Pak Sendy? Thank you so much for this sharing. Can’t wait for the next discussion, about Personal Development – Assessment and Strategy.

Untuk mengenal lebih dekat dengan Pak Sendy silahkan follow di instagram nya di @indo.advance atau email ke info.indoadvance@gmail.com

 

 

 

Tyas is now Partner Consultant and Trainer on Digital and Social Media at Bangwin Consulting, Freelancer, Writer/Blogger, Podcaster. For project enquiries, tyas@bangwinconsulting.com

Pengertian self care bersama mba Ita D. Azly

 

click to listen

Mindshift Podcast Episode 8

Self care the help that matters the most. Adalah topik yang akan kita bahas bersama mba Ita D. Azly, seorang Family Psychologist and Work Life Consultant.

Self-employed sebagai work life consultant dan sebagai psykolog keluarga, mba Ita tergabung dalam klinik SAUH yang memberikan layanan psikologis dan psychotherapy bagi ya teenager, dewasa dan keluarga.

Mba Ita dikenal cukup dikenal banyak menangani kasus-kasus yang sulit pengangannya seperti  dampak-dampak penyakit yang sulit disembuhkan, seperti AIDS dan kanker, alcohol and substance abuse, bullying, domestic violence, mental health services, tapi juga di area professional work related issues.

Saya pun mengenal mba Ita saat pengalamannya dibutuhkan di Pita Kuning, yayasan yang memberikan bantuan bagi anak dengan kanker dari keluarga prasejahtera. Mba Ita memberikan keahliannya dari sisi psiko sosial untuk membangun layanan psiko-sosial guna memenuhi kebutuhan perawatan paliatif bagi anak dengan kanker dan keluarga.

Mba ita juga aktif mengajar di berbagai universitas, memberikan pembekalan juga training. Area keahlian mba ita cukup lengkap mulai dari motivasi training hingga conflict management, stress management, family meditation, parent effectiveness, personal development skills dan self-awareness.

Nah self-awareness dan personal development skills inilah yang membawa kita mendekat ke mba Ita. Berharap, mendapatkan pencerahan dan bimbingan dari mba Ita dalam kegunaannya untuk mengerti kebutuhan dan cara self-care. Contoh-contoh actual yang baik dan buruk untuk membuka persepsi dan membuka mata telinga kita.

Kamipun membahas bahwa kuncinya pada akhirnya adalah kenali diri sendiri. Mba Ita membahas bagaimana Daniel Goleman membagi konsep kecerdasan emotional mulai dari self awareness, self motivation, impulse control, mood management, dan people skills.

Dari pengalaman mba ita menjadi Work Life Consultant, pada saat new hire selalu disarankan ada induksi khusus bagi kebutuhan non teknis untuk melatih dan mempersiapkan masuk ke arena kerja yang baru. Sehingga terhindar dari conflict management.

Selain pentingnya penerapan core values yang telah ditetapkan dari visi perusahaan dalam kehidupan bekerja sehari-hari, mba Ita pun mengetahui bahwa biasanya dalam suatu perusahaan ada komisi ethic untuk penanganan kasus-kasus yang sulit dimana seperti issue yang terkait dengan sexual harassment, intellectual harassment, violence at work place , bullying at work place sehingga dari awal sudah di anitisipasikan dan mempersiapkan code of conduct dalam tempat bekerja.

New hire induction juga mengajarkan sesi code ethic, work life balance juga mental health sehingga membangun self awareness, self acceptance, self understanding, self appreciation and self respect. Diikuti juga dengan pembekalan self competencies, leaderships and communications.

Di akhir perbincangan kami, saya pun minta tips self care yang gampang.

  1. Perhatikan asupan yang masuk dalam tubuh kita baik makanan maupun yang kita minum. You are what you eat adalah benar mengakibatkan sehatnya jasmani dan rohani kita sehat.
  2. Better quality of sleep
  3. Exercise sehari 20 menit minimal 5 hari seminggu.
  4. Investasi waktu 10-15 menit to do or to create something that we like. Karena ternyata akan boost self esteem artinya memberi keyakinan dan positif attitude pada diri kita bahwa kita bisa melakukan apa yang ingin kita lakukan and then makes ourself happy.
  5. Yang terakhir, have a good laugh everyday. LOL , laugh out loud people !

Hidup masih panjang, kita masih memiliki harapan kedepan untuk dapat hidup bahagia dan produktif. Mari kita beri ruang untuk tumbuh dan berubah. Memberi kesempatan bagi kita semua, untuk belajar memahami, memberi jalan untuk memperbaiki, untuk menjadi lebih baik dan naik kelas.

Pilihan untuk mendengarkan Mindshift Podcast antara lain :

Untuk lebih mudahnya cari dengan keyword  Mindshift with Tyas.

 

Terima kasih mba Ita. We love you sooooo much. Kami mendoakan mba Ita selalu sehat, selalu diberikan kelancaran dalam segala aktifitas dan karya juga selalu dalam perlindungan Allah SWT. Terus berkarya mba !

 

 

 

Untuk mengenal lebih dekat dengan mba ita silahkan follow di instagram nya di @onthecouchwithita atau, bagi yang memerlukan consul hubungi SAUH (Sahabat Satu Hati) Psychological Services, Jl. Jatipadang III No.Kav. 37, RT.7/RW.3, Jati Padang, Jakarta, DKI Jakarta, Daerah Khusus Ibukota Jakarta 12540, Indonesia dan google map. Telp. +62 21 27808558 .

Tyas is now Partner Consultant and Trainer on Digital and Social Media at Bangwin Consulting, Freelancer, Writer/Blogger, Podcaster. For project enquiries, tyas@bangwinconsulting.com

GenX after 20 years, self-employed bersama Rizal Iwan

click to listen

click to listen

Mindshift Podcast Episode 6 & 7 

Dalam dua bagian episode 6 & 7  saya akan ajak teman pendengar untuk ngobrol  dengan sahabat lama saya, Rizal Iwan, seorang penulis, memiliki passion di acting. From my point of view, a true storyteller.

Rizal Iwan adalah seorang penulis lepas. Sempat menghabiskan 12 tahun di dunia iklan sebagai copywriter. Saya saya kenal Rizal sejak jaman advertising dulu. We work together, spend holiday trips together, grew up together and remain friends til now.

Tahun 2014, ia memutuskan untuk resign dan bekerja freelance. Sejak itu ia lebih banyak aktif sebagai penulis lepas dan juga pursue hobinya menjadi aktor, antara lain untuk teater dan web series.

Tahun 2017 ia mendapatkan kesempatan untuk terlibat dalam produksi teater di Washington DC.

Sebagai penulis, ia sempat aktif menulis untuk media antara lain The Jakarta Post dan majalah Now Jakarta, dan juga fiksi, dengan beberapa buku yg telah diterbitkan.

Ia baru saja menerbitkan seri novel anak-anak berjudul Creepy Case Club, dan saat ini sedang fokus menulis buku lanjutannya.

Sebagai freelancer atau dalam gaya bahasa kekinian self-employed, kita dapat memahami bersama adalah suatu keputusan yang tidak mudah dan sangat berani. In this case, I would say, go bravely on to the unknown…

Well, the reality is, not exactly to the unknown. Ada proses dalam perjalanan ini. Rizal berevolusi menjadi dirinya sekarang karena sebuah proses yang datang secara bertahap. Dalam pengalaman Rizal kita dapat belajar bagaimana cara untuk menentukan jalan karir kita yang kita mau. Bagaimana Rizal berani menentukan, dan mengerti jelas kebutuhan yang perlu dilakukan dan dijalankan demi mencapai tujuannya.

Melalui cerita Rizal, kita diajak untuk memahami bahwa dimana aja kita bekerja, kerja adalah kerja. Pemahaman bahwa It’s ok to not have everything figured out. Of course there will be adjustments, different way of working, some good some we have to adapt to fit in. But that’s life. And no difference with passion. Passion is passion. As long as you love what you do, keep on doing. Make time, spend time, invest in yourself. Be brave enough to say no and know exactly when to say yes. Because it will all be worthwhile. Kita akan tetap dapat hidup dan menghasilkan karya. And so the journey continues…

Hope you enjoy, let’s take a listen.

Pilihan untuk mendengarkan Mindshift Podcast antara lain :

Untuk lebih mudahnya cari dengan keyword  Mindshift with Tyas.

Bagi yang tertarik untuk mengenal lebih dekat dengan Rizal silahkan follow di instagram nya di @rizalwrites.

To my dear friend Rizal, thank you, I love you, I wish you success, but most of all I wish you happiness.

 

 

 

Tyas is now Partner Consultant and Trainer on Digital and Social Media at Bangwin Consulting, Freelancer, Writer/Blogger, Podcaster. For project enquiries, tyas@bangwinconsulting.com

Introducing Mindshift Podcast Tyas Handayani

click here to enjoy

MindShift. A journey to improve, to refine, to become better, and to grow.

Introducing my very own, 1st podcast series production. I’m learning as I go but I am very excited.

I started listening to podcast awalnya karena follow orang-orang jagoan seperti GaryVee, lalu Sophia Amorusso nya Girl Boss lalu Bangwin, suami sendiri pun sudah duluan menjadi podcaster. Saya dig in more deeply karena kebutuhan saya untuk mencari pilihan podcast channel yang dapat membuka mata telinga saya dalam kebutuhannya saya naik kelas. Baik secara knowledge dalam bisnis maupun personal growth. Terus terang saya baru melewati 20 tahun bekerja dan dalam proses melanjutkan the next 20 years berkarya.

Dalam masa pencarian itu, saya menemukan WITHOUTFAIL dari Gimlet Media Podcast and I absolutely loved it. Pertama saya mengagumi Gimlet media yang khusus memberikan pilihan podcast channel dalam berbagai konsep dan kebutuhan atau kesukaan pendengar. Dari pilihan talkshow hingga cerita berseri kayak jaman dulu di radio pernah ada ! Gimlet media mengubah pandangan saya, bukan hanya atas isi kisah-kisah inspiratif narasumber WITHOUTFAIL hosted by founder Gimlet Media sendiri yakni, Alex Blumberg, tapi juga bahwa podcast is going to be satu pilihan media untuk masa depan.

Saya pun mulai bikin plan, bikin concept, mulai mencari narasumber dan recording sendiri. Not knowing exactly how I am going to pull this off but in the process i become very passionate in doing it everyday. The truth is, I’ve been searching to produce something that can represent me and elevate me as Tyas Handayani in continuance of the “who am I stories” or as I call it The Tyas Branding Project. Its a one level up and I’m loving the process.

Sambil jalan, saya mendapatkan artikel bahwa Gimlet Media dibeli oleh Spotify dan ini membuat saya bener-bener yakin, saya semakin yakin keinginan saya untuk menjadi bagian dari movement ini. Apalagi setelah ternyata spotify beli Anchor juga. Hahahaha walaupun iya ya, bikin deg-deg-an. Masa gratisan akan mungkin cepat berubah.

MINDSHIFT Podcast is hosted and produced by yours truly,  dan serial percakapan terbuka dengan berbagai individual dengan keragaman latar belakang dan bidang karya masing-masing. Bertujuan untuk memberi pandangan atau perspective baru, perspective yang siap untuk naik kelas.

Sebuah personal journey bagi saya, tapi saya pikir kenapa tidak ajak teman dalam perjalanan ini, siapa tau, seperti saya, ada yang butuh dibuka pandangannya, punya rasa penasaran seperti saya, kepengen belajar untuk naik kelas.

I always see myself as a work in progress. As student of life, I believe there’s always room to grow.

Pilihan untuk mendengarkan Mindshift Podcast antara lain :

Untuk lebih mudahnya cari dengan keyword  Mindshift with Tyas.

Silahkan mendengar ya teman. Masukan akan sangat berharga bagi saya yang ingin terus memperbaiki diri. Mudah-mudah pencerahan didapat dan terinspirasi untuk naik kelas. Enjoy !

Untuk mulai season pertama silahkan click disini.

Tyas is now Partner Consultant and Trainer on Digital and Social Media at Bangwin Consulting, Freelancer, Writer/Blogger, Podcaster. For project enquiries, tyas@bangwinconsulting.com

Community Management on e-commerce with Muhammad Fikri

#TyasEcommerceProject #4

Interview with Muhammad Fikri, Head of Community Management Bukalapak

Let us open this post with one question. Why is Community Management essential for eCommerce ?

If you had the chance to read my story #TyasDigitalProject and listen to my interview with Bangwin about basic internet communication then the understanding might have been established. Why I really put forward digital community management as an important influence on any digital and social media activities. The concept of social media will always be my fundamental reason why we need to understand digital community.

Quoting Bangwin “Social media is a user based tool. When user become many it grows into a community. That is why, managing the many users on social media is similar like managing a community or through community management approach.” Abang Edwin is a online business consultant also an expert on digital community.

 

As a translation to the above quote, I would put take any digital business model to synergies face to face with the people who is using those products, those people on social media who has the same liking and are making conversation about the product are the representative digital community of the product.

Any similarity with multiply.com ? Well according to Fikri, Bukalapak is a market place. Social Market Place. Bukalapak does not sell things and our performance will be determined by the good experience between buyers and sellers. Our business model is to bridge between buyers and sellers at Bukalapak.

What a pleasure and lucky for me, one of my former staff members from PSF’s digital and social media team, Muhammad Fikri is now the Head of Community at Bukalapak. Bukalapak is one of the biggest market place that are influence by social commerce similar like multiply.com in those time.

To learn more about Fikri, open his blog https://defickry.com/about-fikri/

That is why I approach him to share his point of view and story on implementing Community Management at Bukalapak.

Let me share you on this short interview here.

Question :

Hallo Fikri, how are you ? Thank you having an interview with me. First things first, can you share a little bit of your community experience background please?

Fikri :

My experience on community was built from early on in life. From elementary I had boy scounts and on that early years being a scout my spirit in being a part of that community was awake and build upon. Because as part of the scout community we are taught to on how to be a leader and be led by a leader. Both important skill set to take part in any community activities. Sometimes, we see there are so many activists that were reluctant to be call upon as leader. However there has to be a leader no matter what right ? So the understanding and the exercise was fundamentally necessary.

My participation on scouting organization continues till I was in college. I was the chairman for UGM Scouting Committee 2006-2007. And another important thing being a part of a community was “contributions”. So my contributions were community service. Helping out a village outside Yogyakarta, its sorta like KKN mini or a community service program, we start with problem assessment, that review what do we have, what can we do, learn how we can contribute and measure the impact of what we have done. And that is what I mean on the important of skill set to be used till now.

Question :

Your experience on Community Management is quite a lot. Could you share your participation, in what industry and also your contribution on each of your experience ?

Fikri :

Since I am passionate in writing I’ve also established network with the blogger community. In Yogya I was a part of Cah Andong community of Yogya-nese bloggers with names like Ndorokakung, tikabanget and many more has been good friends ever since.

Originally I am from Palembang, therefore I am also a part of the Wong Palembang blogger community and in Jakarta with the Jakarta Blogger Community.

With this I gain nationwide network. It really paid off as I moved to Jakarta. My network was already established and become easier for me to get work opportunities, freelancing and side jobs all from the blogger community. Including a part of the Social Media 10 years from that that time I become a part of the pioneers of digital networks.

Me being me, always single and passionate to know more, learn more, I also took part on Rotaract building common interest in helping youth through education.

On June 2013, I was invited by US Embassy to participated in Global Service Leaders’ Inspiring a Culture of Service program in the US for two weeks. Given the opportunity I met with people in volunteerism and service-work in Indianapolis and Chicago as well as joined in an international conference on Volunteering and Service in Washington D.C. That experience led me to believe that the community building we progress here are more advance because of the nature of the people of Indonesia. And I had the chance to share.Having those experience and because I like to take part of some community movement, I believe I am a community person. You could say I am self-proclaim as a community person but I am. I associate with so many people, I this case a social butterfly hahahahahha. People would say, oh Fikri, he’s all over the place. On every event. Essentially that sense of community building DNA is inside me. And I see everything from a community sense of perspective.

As a community person I know the nature, I understand the people, understand why and what’s in it for me that makes people active, the objective and how people come together.

Question :

Okay, please share us your personal understanding about Community Management. The fundamentals.

Fikri :

To me, community management is a way or an influencing way like as part of marketing. If we are to reach a certain objective one of the way to strategise from marketing is through community approach.

As it is an approach, we must approach through listening, sometimes to be humble means being at the same level of understanding like being a friend, humanise a brand or a company.

When we are a part of a company we would understand there are stakeholders that we need to accommodate for example users, buyers, sellers and so on and there are also some functions within the organisation such as marketing, customer service with their own roles and responsibilities. Through community approach, we can share suggestions and inputs towards both sides. As friends we can share attention to the users and feedbacks to the company. As long as there are no transactional trade involve in the process and just influencing for the betterment of process and in then we could divert the solution to Customer Service for instance.

The success factor determine on Community Management would be in overcoming problems and challenges of the company’s face. A militant means “die hard” supporter for the company that open heartedly, without any hesitation or pay and any condition willing to help for the needs of the company. Evangelists. That could be one level indicator success rate on community management.

To grow and make evangelist is certainly not easy. Needs process and will be tricky since it cannot have any transactional factors. Sometimes there will come perception on free vouchers or get opportunities on discounts services but of course that cannot be.

Question :

So would you say it is important or vital for any business to get in digital use influence community management ?

Fikri :

It is very important. Because we manage people. People who uses our platform. And it will be a long term investment. The result might happen after 3 years. However, progress each year can be reviewed. Bukalapak is a data driven company we have our measurements metrics between the community management programs and the results benefited for all pelapak (sellers) at Bukalapak.

How to measure will be determine of course based on the business model and the industry. In terms of bukalapak automatically numbers of transaction is the main goal. Secondly how active we have been will also be an element of factor.

For us how we measure effectivity on each city is also very important uniquely for Indonesian nature we always need to meet up. However, we are active engagement online, if we do not meet the “sense of belonging” will never not happen.

How many attendees, equals how many new store.

How many complain, how many traffic, numbers of comments, and so on.

Those numbers of people on each occasion will be manage by each functions of the community team. So yes, there are divisions of functions, all established by needs and findings along the way. In this case, those new people entering bukapalak needs to be coached and who’s going to do it, in Bukalapak we have our engagement team with sets of responsibilities one of them is to make sure whatever effort we have done will leads to the goal of the company.

The key is to find a common interest between the member of the community and the company’s goal. And the most important is to know why people would be loyal or what we call the “sticky-ness effect”.

But also, community management can also minimize that sense of corporate point of view for Bukalapak. We don’t necessarily gives solution. But we build that bridge to those who might have that ability in the company.

Question :

For Indonesia, might have something to do with our culture difference and how we communicate ya Fikri ?

Fikri :

You are right. Different city, different ways. Bali and Manado will have a total different approach. In Bali meetups in consider rare since they have so many custom tradition activities all around the clock. What become accustom or habitual living should be consider in measuring the quality and quantity success rate.

Question :

What are the challenges met on a daily basis. Can you give examples and how to overcome those challenges ?

Fikri :

Challenges in terms of managing a community are mostly finding leaders. The community leader or the evangelists. As you know the character of each province is very different from on to the other.

And of course there are some rules of the games that one leaders and their members have to commit. Anybody can of course enter another same community like Bukalapak but not the leader. Remember, no transactional activities. Nobody gets paid.

So just like any other community development we empower each community city or region to develop themselves. We assist and support knowledge every step of the way, but the executions is in their hands. They have the power. Bukalapak can only contribute. Empowerment, encouragement and contribution. That’s the essence !

Note. The basic understanding on community is that those who come together are those who has the same the same liking, has join similarity and understanding, but the most strongest bond of community are the ones who has the same circumstances or fate.

Question :

Okay let’s get to the understanding between Digital Community and Community Management do you think there are any difference ?

Fikri :

No difference. We manage people like we manage a village. If we look from Bukalapak perspective, what is the actual reason that someone wants to be a part of Bukalapak community ? Because fundamentally they are a group of traders or merchants. They have the same interest.

“Bukalapak has always been committed to support MSMEs. And want to always be a part of the growing support in Indonesia. To be a part of their growth, to give a platform, a medium to learn and improve their knowledge, their ability not for Bukalapak but for their own prosperity. Bukalapak wants to be a part of them as they are a part of Bukalapak.”

We want to be able to give knowledge that benefits on their performance online selling at Bukalapak. If their performance increase, it will of course impact their welfare. When “what’s in it for me” are answered, it becomes easier for us to take that relationship wherever we want.

So when it comes to business we use community approach in order to maximize their attempt in doing better and gain profit. But do not use the marketing strategies on approaching them. If it was marketing there are always transaction that leads to how many do we need to budget and how do we calculate into awareness or reach or perception or leads. But in community results are more long term for any quality or quantity measurements. For short term is by using community approach, we reduced problems, gain understanding, productivity, feedbacks for our products and of course loyalty.

Question :

How about joint collaboration between Community Management and Marketing. What kind of teamwork would you do ?

Fikri :

The Community management division is under merchants’ departments. Therefore, we are marketing department’s stakeholders. So we collaborate based on brief to marketing on our agenda activities. However, there are times when marketing has their own agenda or activities and they would ask support and collaboration is usually done as a team.

Community has so many branches and can be an influence in so many ways so sometimes our BOD would seem confused.  Hahahahahhaha. Questions would raise like why are you all over the place, what’s your North Star Metric ? For example, we can be the bridge between the sellers and our product team that could help develop new features or get instant feedbacks. That is one KPI. KPI on optimising a product development. Another example is complaint to Customer Service for our priority seller from the Bukalapak Community.

Question :

May I understand how many are the registered online sellers are your member of the community ?

Fikri :

We have around 2,2 million registered online sellers on Bukalapak. The member of Bukalapak online sellers’ community has not reach 5% yet. We give priorities to those are members, yet there are layers of benefits based on how active the members are. Those who are not active will not get the list of privileges. However,  they are influencing other members. (smile). We manage people.

If it was a machine there are automation, there are AI and other learnings.

But in community management, is about relationships.

My division, the community management division including me is 19 staff.

With 4 function, Program, Partnerships, Content and Engagement.

Program ; are to develop the curriculum, standard, gamification system, developing the bible of community management, making blue prints or we call it the center of learning.

Partnerships ; as a bridge to our stakeholders and also support.

Content ; for any needs and necessities content and postings that has access to our sellers.

Engagement ; build relationships, coaching, follow up to other functions and so on. We divide the team based on regional and our interaction could go deeper like coming to weddings, birthdays, so it is not online online relationships.

Essentially through time the functions were identified based on what we see on the field. All the needs were answered based on what we mapped out each year through performance review.

Question :

We talked about sellers community at bukalapak. How about the buyers ? Have you manage their relationships yet ?

Fikri :

Yes, this year (2018) we start doing engagement activities. But that’s on the Marketing Team main responsibilities now.

Question :

I think our readers would be thankful if you could share what are the list of competencies must haves as a Community Manager. What makes them the capacity to be a good Community Manager ?

Fikri :

For me communication is the most important element of all. That is why so many PR people would fit in quite well. But what does it take is mostly to be a social person, outgoing, have an open mind, have compassion and flexible to fit in everywhere since there are basically no standard people you will need to establish relationship with. You will meet with all kind of people. You will need to always find yourself as the middle man between the community and the company. Be the glue of any crisis management, marketing activities, you would also need to understanding branding and much of writing.

Question :

For those who wants to start learning digital community through community management what can we do ?

Fikri :

Well, here at Bukalapak we are always open for internships. But usually it is based on needs.

To me the best learning is to be a part of a community. Join in whatever community based activity you want, it is up to you. It doesn’t matter. The importance is to understand how it feels to be a part of the community and how you can contribute. That way you will understand exactly what it means to manage a community.

Question :

Lastly, give us a quote that you use to reflect Community Management.

Fikri :

“ Learning community management you have to be part of the community itself. “ my own quote. 

My point of view, Bukalapak quite eminently want to make sure the experience of the users is progressively getting better. I believe through this interview it shows that community management gives a valuable contribution as part of the sustainable growth of Bukalapak.

Thank you so much Fikri and Bukalapak. Really appreciate the sharing. Wishing huge success. I look forward to see more in the future. Always do good ya !

Fikri has moved on as Lead Social Media for Grab Indonesia and currently just started as Community Partnership at Facebook APAC, by November 2019.

So, what do you think readers ?

Lastly, eCommerce Facts.

Back to Tyas eCommerce Project post #1

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