Selamat datang ke Mindshift Podcast bersama Tyas Handayani.
Season perdana Mindshift Podcast dibuat berdasarkan keresahan saya sebagai pribadi dan keinginan saya untuk menjadi profesional yang baik.
Bertujuan untuk membuka pandangan saya, mencoba belajar dari perspective yang berbeda, keinginan yang besar untuk belajar mengerti dan menambah sudut pandang dan mencari jawaban. Jawaban yang dapat memperbaiki diri saya dan naik kelas.
Untuk itu dalam season pertama saya mengajak banyak teman yang memiliki keahlian di bidang masing-masing dalam suatu wawancara tanya jawab.
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Setiap episode mindshift memiliki rangkuman blog post yang dapat dibaca dan jadikan referensi. Untuk membaca, silahkan klik blogpost di setiap episode diatas.
To put into context on the above quote from Henry Ford, to me, the step of getting from vision into executions will of course need process.
And when it is a process we will need to organise how we think, systematically in structure.
Those who do not agree with me might possibly do not agree how important to think in structure.
That is the technique.
I believe, structure thinking is by far the most important skill on any occasion weather the objective is to execute a business idea or startup or to begin an activity.
Especially nowadays when everything business disruptive caused by digitalisation.
It makes us able to request a buy from point A to point Z.
However point A is in a city in Kalimantan dan point Z is in Jakarta.
To get it done, as part of the execution, we will need to identify the journey systematically. Otherwise structured our thinking.
It’s crazy to not want to understand any planning with structure as guidance. Results and progress are based on those structures.
When we talk about digital transformation it’s always ongoing with new information, knowledge and experience from all over world and in so many different areas.
And because of that, it is so easy to be confused and get lost. Where to go, what to do, where to start.
According to Brian Solis Altimeter Research, Digital Transformation is a process of many things. Among others, we can start by a process changing mindsets, the understanding on doing new way of business. For starter, how to adapt and give way for a new lifestyle and buying methods. As results, the impact and changes in business processes. The need push forward new technologies and therefore a new investment to improve relevancies for customers and employees to seek the new digital economy that everyone wants.
A good learning, given by Bapak Sakto Wibisono, the former IT Director of Putera Sampoerna Foundation, on one occasion when we were discussing a project . A video of Jeanne W. Ross, Principal Research Scientist, MIT Sloan Center for Information Systems Research (@jrossCISR) on how to articulate your company’s digital vision.
This is so interesting that I just had to share my point of view.
Articulate your digital vision. What does that mean ?
With digital come into place, there are so many changes happening towards the process of what makes a business. We can no longer fit in with business as usual or how we see business the old way.
The understanding of the statement above is that we need to review and redefine the big WHY in doing business with digital comes in the process. To do that there are a few steps we must do.
This to me is also a learning. So sharing how I see it, these are the main highlights.
Understand how technology can change our business opportunities
With so many disruptions of new technology from social to block chain, from analytic to bio metric, then are also cloud and internet of things and so on, we tend to get distracted.
It use to believed that unless you are a well round company with complete functions for each work process, you cannot take advantage with these technology. Not all are important for you and could benefits with the condition of how you process your business now.
We need to understand how these technology can make a change in the business opportunities. How the conversion take place in this moment because by using these technologies.
The key is having not enabling business strategy but identify new way of business through sources of inspiration. Data, access and process are the key inspirations that we can learn to learn how to qualify what becomes the changes of way of business that we can learn.
For example Taxi business vs Uber
Taxi : gives rides
Uber : give rides, who your driver while driving, how much when you arrives and take out all hassles on payment method.
Uber take digital economy because they understood the possibility on digital technology.
Changing the opportunities from our customer value propositions from enabling to inspiring values of propositions. In Uber case, Uber inspire the customer to new value propositions that commonly was customer problems into their solutions. New value propositions become new sources of revenues.
How to learn technology to go beyond who we were.
Digitised is NOT digital.
Digitised makes operational excellence. The transformation was started in the 90s involves instilling integration of system and much more discipline around core transaction and back offices processes. Making more efficient and effective improving the customer experience. The integration are in place.
Are your company digitised yet ? If yes, then your company is ready to go digital. When you are ready then you can then go to the next step, building business innovation by empowering people through projects experiments and execute digital offerings to the customer. Through these projects we can offer to our customer new value propositions and then we learn how to make new revenues streams through new products and services offerings.
Example Amazon,
social technology inspire customer to do books reviews
analytic technology inspires customer to do share testimonials on books
mobile technology inspires customers to do easier buy using shopping cart
AI technology inspires customer to make their lives easier and more accessible
So the steps in articulating your digital vision,
first, learn the technology that can serve your business,
second, digitised your company so that you are wholesome in effective and efficient as an organisation. This means being resourceful in both technology and people. And then,
third, start doing experiments that can deliver new product and services offerings from the new and improved value propositions that manifest opportunities as source of revenues.
Pertanyaan yang sering ditanyakan dalam penggunaan social media kepada saya atau kami berdua di Bangwin Consulting adalah,
“apa panduan yang paling penting dalam ber-social media ?
dan jawaban kami selalu adalah “maturity” atau kedewasaan.
Tidak ada bahasa atau penjelasan yang lebih nyata dan tepat selain kata tersebut.
“Tapi mba, aku kan pengen menjadi diri sendiri”
atau,
“masak aku ga bisa jadi diri aku sendiri seperti halnya kenyataannya di dunia nyata?”
Pada akhirnya, kita memang tidak pernah bisa menyuruh atau membuat orang untuk melakukan sesuatu. Karena seringkali diperlukan sebuah contoh dengan dampak balik atau consequences yang jelas dan nyata di depan mata. Dan juga pada akhirnya pengertian seseorang pada umumnya bertindak sesuai dengan pengalaman dan kematangan seseorang.
Saya baru menemukan video lama yang tayang 1 tahun yang lalu dari Today News berjudul, “Harvard revokes at least 10 acceptance over offensive postings”. Tentang bagaimana sekolah prestigious seperti Harvard mengelola digital community mereka sendiri untuk menjaga values dan kepercayaan yang telah dibangun sejak lama bagi sebuah insitusi edukasi memberi kesempatan untuk membentuk individu-individu yang luar biasa.
Pelajaran yang dapat dipetik dan pemahaman mengenai pengelolaan digital community. Bagaimana manfaat yang dapat diambil melalui pengelolaan digital community pada suatu insitusi terpercaya seperti Harvard.
Untuk mendapatkan mahasiswa terbaik tentunya ada spesifikasi dan standard tertentu yang perlu dimiliki oleh calon mahasiswa. Untuk menjaga image nama besar dan baik Sekolah Besar Harvard, sejak awal proses pendaftaran, para petugas pendaftaran Harvard melakukan pemeriksaan gaya hidup para pendaftar mahasiswa baru melalui jalur social media sebesar 35%. Sebanyak 42% diantaranya ditemukan mencelakakan para calon mahasiswa tersebut.
Pada kenyataannya, generasi jaman sekarang adalah generasi yang telah hidup dengan social media selama hidupnya. Celakanya, seringkali kegiatan posting meme atau image foto dan video yang offensive atau penyataan yang awalnya untuk bersenang-senang dimana berlomba-lomba untuk menunjukkan ketajaman dan paling lucu sering kali menunjukkan tidak dewasa dan kurang memilki penilaian yang baik.
Hasilnya, kegiatan tersebut secara langsung dapat berakibat secara langsung bahkan mendiskreditkan sekolah atau organisasi tersebut. Pengertiannya, universitas representasikan suatu bentuk image dan para mahasiswa yang mewakili insitusi tersebut harus dapat refleksikan image tersebut.
Akibatnya, mahasiswa sewaktu-waktu dapat dicabut kesempatannya untuk menjadi mahasiswa Harvard dimana keputusan tersebut tidak dapat dinegossiasikan dan merupakan keputusan yang final.
English Version
One of the most often question being asked over and over again to me or to us Bangwin Consulting is,
“what is the most important guidelines when doing social media ?
and our questions are always the same, “maturity”.
There are no language or explanation more realistic or right way to put it other that that word.
“But, I want to be myself”
or,
“why can’t I be my own self like when I am in real life?”
In the end, we can never make someone do as they are told or make someone do something. What we can do is advise and make the best sample to back up that advise. As most of the times we need samples that has impact or consequences that are clear and real and sometimes what we can witness in front of our eyes. Dan sometimes the understanding of oneself usually would act upon the level of experience and maturity.
I founded an old video that was shared a year ago from Today’s News titled, “Harvard revokes at least 10 acceptance over offensive postings”. About how the most prestigious school like Harvard manage their digital community on their own to preserve their values and trust that was built so many years ago. An establishment that gives opportunities for exceptional individuals.
A lesson to learn and an understanding of digital community management.
How this can give benefits through a sample of digital community implementation study case by a trustworthy institution like Harvard.
To get the best candidate of students of course there are many list of specification and standard requirements. To preserve the good name and image of Harvard, from the start of submitting an application. It was warned before, that in general 35% of applicants are surveyed across the country to check each of their social media by college administration officer’s. 42% of what they found had hurt the applicants, facts given.
The reality is, these generation are those who live with social media their whole life.
Unfortunately, most recent findings they often post are offensive images and statements. Having fun with memes, demonstrating lack of maturity and clear judgement. As it started as a fun experience, trying hard to prove themselves as the sharpest and most wittiest often shows immaturity and lack of good judgement.
As a direct result bring discredited towards the school or the organisation. The understanding is, the university represents a certain image and those who wants to be a part should embodied and reflect that image as well.
An applicant could be revoked at any time for any chance to join Harvard whereas these decisions are often final and cannot be negotiated at any cost.