Tyas Social Project – Why me ?

English Version

#TyasSocialProject #3

What made Tyas Handayani chosen to the next Pita Kuning Chairman 

So earlier we have discussed on why and how I was approached by Pita Kuning. The process in accepting me as the next Chair also is important to share.  I’d feel, people want to understand the process. Hopefully this learning could open the eyes and mind of some.

To me, it is important to explain how and what was in my planning that i submitted. To understand, to learn and therefore for others who read these journal could also do. What a great concept. Don’t you think ?

What made Tyas Handayani to be the next Pita Kuning Chairman. Well, it is a valid question. And it needs answers.

My background is essentially marketing and digital social media. My experience in social activities are very limited. But my track record however are always given the chance to build new things. This time, I was given the chance to build a foundation, I mean, a base. This foundation is not a new organisation. However this organisation does not have a solid ground work that is strong. And that is why I was chosen to be the on of the candidate.

  1. My experience in building brands and strategic planning started and grew from advertising world for 8 years with Publicis Indonesia dan JWT Indonesia.
  2. I was the person behind the changes Pandji Pragiwaksono on becoming a Personal Brand.
  3. With multiply.com  e-commerce Indonesia creating and educating trial practices for books and music industry including managing two of the biggest merchant categories, Babies and Kids. Read Tyas eCommerce Project.
  4. Lead digital transformation for a business with Putera Sampoerna Foundation. Establishing 10 brands presence, being the internal consultant and project manager for educating the organisation as well as building digital and social media assets, infrastructures and operational support. Read Tyas Digital Project.
  5. A Partner Consultant for Bangwin Consulting, we enable digital transformation and presence for company and personal brands.

With these experience as base I have the experience and that experience made be a better professional.

Each candidate was asked to give a short plan that they envision for Pita Kuning. That’s what I know. I actually don’t know how was the process with the other candidates quite frankly.

So my submission was simple and short but had 3 important aspect that i felt needed for the changes to happen.

  • A description of a management plan
  • A description of a Work Process
  • A description of a Road Map

It was all points of discussions. The discussions was very important that needed to be discussed most fluidly way based on what Pita Kuning has experienced and also that could trigger ideas for much changes ahead.

Management plan was consist of

  • What to prepare
  • Initiative activities
  • Basic values as a temporary on ground rules
  • How to strategise the activities
  • Effort to sustain
  • And 1st year goal

All in one page.

These was all list of discussion to open the eyes of the board of what kind of changes they would choose and how big the commitment we need to take.

The objective of a management plan was to make the board of council of what I will do for the next few months as a start. It is very important to have the same understanding and make them understand what are the priorities and ground rules that I need to go.

Even though … in reality … most of the times, the are a tendencies to forget and avoid the path that we have all committed as most often what is ahead is far to attractive to pass on just like that. 

We need to be at the same page and see eye to eye as we start to set plans and expectations to identify any issues of anything that has happen during Pita Kuning years.

What is also important in this case was that I am new and considered an outsider looking in. The bridge was the leaders of Pita Kuning. The door opener was Lanang, Pandji and Steny.

On several meetings with them, we discussed many conditions within the foundation with many advantages and also unfavorables circumstances they had. The discussions were around what steps to make at the beginning in general plan and therefore what is to be understood on each steps so that we can all have the same vision. Because at this stage, information and suggestions is crucial.

The discussions took place a couple of time. Sometimes I feel the discussions are more to be felt like an interview rather than planning itself. So yes, the process of having me as the new chairman was quite upsy turvy.

8 oktober 2015, sate khas senayan, fX

But consider this situation common in most organisation. Because at this point or any stage where the meaning of “structure” was a crucial to be educated so later could be established.

Work Process are examples I shared on how ideally an organization should be. How the structure division of product and supporting elements put together. Thinking and showing how it should be ideally. Considering this foundation as a start-up since there are so many parts of the ground works needs to be done. It is important to show the ideal situation clearly in a picture where they can see and understand then able to be open to what is lacking inside the organization and what kind of changes is needed due to the existing condition.

Another point of discussion is how we strategise our growth.  Grow as a community.

As an organization Pita kuning was established by a group of young volunteer named themselves, c3 (Community for Children with Cancer). The commitments of these volunteers was so inspiring. Pita Kuning was able to function, activated and progress mainly because of these volunteers.

I want to maintain that. I see this as Pita Kuning strength. Pita Kuning should continue to inspire more individuals, communities and also corporations. How to do that ? This is the initial thought for resourcing plan.

The above conception is an idea based on what I see as an opportunity.

We all can agree that usually people would join into any activities that inspired them or have the same beliefs with them.

People are drawn to attention because of the greater cause, and the want to join because they know people. And people with the same cause and will are called a community.

Now for me the most important on building an organisation is the fundamentals base that should be strong enough and set is a clear cause and the people. The greater cause called vision.

Being a philanthropy non-profit organization where the condition is of course limited resource. First this first was how to strategise and build a new machine that fits with the needs of Pita Kuning Foundation. This new machine that could drive the mission that lead towards the bigger dream for all of us. This new machine could help this foundation be a base line of where we are now and where we are going.

How we can join together a team that consists of hired workers and volunteering hand in hand operating and be a part of this organization. Activating each mission with various programs for the bigger goal, the vision that they all dream of.

Next. Discussion on the Road Map.

Discussion on the road map I was identified from each goal an organization could reach within 5 years ahead. Divided into 3 stages with the hope we could establish when the organization is strong and mature hence the impact that we want to achieve in the end.

The growth of the community is not only from individuals of course but in the end those who are aligned with Pita Kuning missions. Community driven groups to institutions in whatever forms like foundations or hospitals.

Somehow the planning and the discussions I bring mutual agreements by the leaders of Pita Kuning thus I become the new Chairman.  I did not feel the need to asked other candidates as when I was chosen I knew I had so much to do and no time to waste.

Continued, the trial.

Tyas is now Partner Consultant and Trainer on Digital and Social Media at Bangwin Consulting, Freelancer, Writer/Blogger, Podcaster. For project enquiries, tyas@bangwinconsulting.com

Tyas Social Project – The Approach

English Version

#TyasSocialProject #2

How I was approach to be the next candidate of Pita Kuning Chairman.

Let us start my journey at Pita Kuning.

Before Pita Kuning I was working for a social institution that channels CSR program for corporations. This social institution with four pillars missions, education, women empowerment, entrepreneurship and compassionate reliefs. So I was moving from a corporate settings named Putera Sampoerna Foundation to a non profit philanthropy foundation, Yayasan Pita Kuning Anak Indonesia, in short Pita Kuning.

The question that keeps coming to me was, why ? What was the reason I wanted to take this role as Chairman at Pita Kuning ?

It was a question that was often asked and given to me among friends or colleagues every time and every chance I meet with any of them. And so, every chance that I got I always shared the same answer.

“Because I can and I want”.

Meaning, I can do the job. To be honest, I know that there are so many that could do the job better than me, I’m sure. But at that moment, somehow, someway, God, the universe is giving me this job. And Pita Kuning has been searching for a new candidate for the next Chairman for more than 3 years and yet no one seems to either want it or have the right fit in terms of experience and vision.

And secondly, I want to help, and I understood myself that I have the capacity to do the work. At this point, how I see it, there are people that might have way much experience in business management or the best in the field. But the priority is not here. On the other hand there might be candidates who wants the role but does not have the background needed by this foundation during this period in time and with the much objectives needed to established.

So when that question was answered, the next was, what does it takes for me to be the next Chairman for Pita Kuning ? How was I be the next candidate for Pita Kuning next chair-person.

This is how the story goes. It started with an approach.

I was contacted by Pandji Pragiwaksono, Founder and Counsellor of Pita Kuning. He is also one of the member of c3, Community for Children with Cancer. c3 is the creator of Pita Kuning Foundation. Straight forward he asked, do you want to be one of Pita Kuning’s candidate for Chair ?

It took a minute of pause and then I asked, what do i have to do ?

Pandji then explained,

First, “just make a concept that you envision of how you currently see Pita Kuning and make a short plan of what you plan to make the changes needed for Pita Kuning.”

And then he added, “Don’t get me wrong ya mba, we are searching for the right candidate. We’ve been search for the last two years and we can no longer wait anymore now. Since you are with PSF, I figure you have some experience in social activities and then, …. “ he paused, “I know you, I know how you work, so now I’m calling to ask you if you would consider the opportunity.”

To be frank, I am actually not new to this organisation. I have seen them from the start and continue to watched them grow from a community based, as I remember back in the days when c3 (community with children) was doing fundraising activities at Mall Kelapa Gading with RAN and other artists. Together with ACER Indonesia as main sponsor. I’ve also join in on some occasions at the hospital, Rumah Sakit Kanker Dharmais and some fundraising events at a local restaurant near Kemang area. But it was a very long time ago.

I also knew most of the people. And they know me. There was also a time when I was still with multiply.com, an e-commerce platform had partner with Pita Kuning as their donation channel. Having strategic partnership role at multiply.com i had the opportunity to educate industries that was new to digital platforms and e-commerce.

To me, I always thought, I will someday take my part and have my turn to contribute towards this foundation but I didn’t know how at that time.

Personally, I myself has always loved being an advocate for those who are voiceless. I am very passionate in voicing out what I think was wrong. In any situation to be honest. You can count on me to rally up a protest or some sort. And somehow I have a huge heart for those who need help. I love to listen to people. And at home, I am the caretaker of the family.

It might be, as I am the only female in my family, therefore when my father got sick, I was the one who make sure everything was right for his need at the time. To coordinate with family members, assist his needs. And somehow my parents also was more comfortable being taken care and assisted by me.

Essentially, the main goal that Pita Kuning leaders wanted was a change. Basically, they wanted to the new chairman to make that change. As what they understood at that moment, Pita Kuning Foundation was not going anywhere. Did not move. Don’t know where to go. Their main goal was to have the opportunity to help more children with cancer around Indonesia. And beyond that, they wanted to also have that chance to grow and evolve to a position that fits with the needs and the betterment of Indonesian child with cancer, especially from underprivileged background.

For those who wants to know you are the owner of this foundation. In Indonesian, by law the owner are the Counsel (Pembina Yayasan) that are also the founders of this Foundation. They are Pandji Pragiwaksono and Steny Agustaf.

Pita Kuning was established by a group of young volunteers join together to help children with cancer from underprivileged  families.  Lanang Aribowo was the Community Leader for c3 ( Community for Children with Cancer) that later on was appointed as Chairman for the Foundation as they established in April 2007. They were the ones making sure of the role of Pita Kuning in partaking support for children with cancer from underprivileged  families.

What also matter was for this foundation to grow and evolve in the social initiative society in Indonesia and be a part for the global cause.

Aside from all the above, they wanted to have growth within the organisation. Growth to those who are in the organisation. Growth for the people who participate, give their support, their value, time and work for the organisation, in need progress and evolve to the knowledge and capabilities needed within the community of Pita Kuning. Grow together.

For this particular need the leaders of Pita Kuning keep trying to seek the right candidate who can do it. Someone to do the job. So for a while, they have been searching for someone who could do the job. Or in this condition, could start doing it.

They, the leaders of Pita Kuning have full faith that this Foundation has a huge potential to support many more child in need. Why, it is based on what they have done so far and the reputation experienced work thus far. Beyond that it was a feeling of responsibility from those who have trust and gives support within the years towards Pita Kuning that they can never ever forget.

As time goes by, the founders which are also professionals in their own way also have priorities and tremendous duties that were also growing. They needed someone that can manage all of the needs. Finding someone particular is never easy.

Someone who has the background, experience, a suitable vision and history of an organisation that at that time was almost 10 years old and can work together with them. It is true, that working in the social industry is not for everyone. Need a lot of compassion and liking to help other people in need. Someone who has the heart for tasks like these.

Within a couple of week after the phone call I submitted my plan. A few pages of general ideas that I plan I think I can do.

I didn’t remember after that hearing from them until a couple of months. At that moment I was in the middle of a change management process in the company I am with. So it was quite hectic and super busy. They called in and informed me, “I think you’re it mba, we couldn’t find anyone else that gave the vision for this foundation quite well as you did”. That was September 2015.

What was most importantly that might people have already known was I am the older sister of Pandji Pragiwaksono. In this case, I work for him.

This foundation is not mine. But I was to be hired by the Foundation, by Yayasan Pita Kuning Anak Indonesia. And this was also my first question I had asked when was reached by phone, at that time, a few months back.

For those who have known me, might know I have worked for Pandji in the early days building Pandji Pragiwaksono from someone who work for entertainment industry to someone building and crafting his brand. I am someone who help and support in building his personal brand Pandji Pragiwaksono. At that time, evenly, not many realised that I had a family relationship with hi,. Not until someone knows, and then asked, and then I replied. It is probably because we are not that similar in a glimpse and I do not feel it is necessary for me to share.  My experience working for management Pandji Pragiwaksono will also be quite the story that later one day I will share. One story at a time ya ^_^

Continue to, why me ?

Tyas is now Partner Consultant and Trainer on Digital and Social Media at Bangwin Consulting, Freelancer, Writer/Blogger, Podcaster. For project enquiries, tyas@bangwinconsulting.com

Tyas Social Project – English Version

English Version

#TyasSocialProject #1

Why it is important for me to share my story, Tyas Social Project

First and foremost, working for a foundation with sole purpose is to help those in need is a noble cause. In honour of the trust given to me, I feel it is necessary to share this journey throughout my time serving at Pita Kuning.

To be a professional I would also do not want what we have build together be forgotten or misunderstood.

And most importantly, what we build was unique and new. I believe in sharing knowledge and so through series of management journal could help be a reference.

#TyasSocialProject is essentially a strategic management documentation of my journey as Chairman for Pita Kuning Foundation named, Yayasan Pita Kuning Anak Indonesia. A narration I hope could give a new perspective for those who reads it.

I have written each step or each stages in the process of my journey.

  1. Tyas social project
  2. The Approach
  3. Why me
  4. The Trial
  5. The beginning of change
  6. The formulation
  7. The Task Force
  8. Going palliative care
  9. Time to let go

Each blog post is a continuance of each story. As you click the link provided by the end of each story.

I really hope this story would give a clear understanding of the process, my methods in strategic management and what we had to do in order to rebuild for the betterment of Pita Kuning Foundation.

Discussions are welcome !

Let’s start, The Approach.

Tyas is now Partner Consultant and Trainer on Digital and Social Media at Bangwin Consulting, Freelancer, Writer/Blogger, Podcaster. For project enquiries, tyas@bangwinconsulting.com

Indonesia naik kelas bersama Pandji Pragiwaksono


click to listen

click to listen

MIndshift Podcast Episode 9 & 10 

Kali ini saya mengajak ngobrol bersama Pandji Pragiwaksono. Sebagai orang yang memilih untuk self-employed atau indie-preneur, kesuksesan Pandji Pragiwaksono yang kita kenal dan lihat sehari-hari tidak lepas dari suatu cerita yang panjang. Proses perjalanan naik kelas itulah yang ingin kita pelajari. Dalam episode kali ini teman pendengar akan mendapatkan semacam crash course level up dari sejatinya Pandji Pragiwaksono.

Kita mengenalnya sebagai seorang all rounders entertainer, yang karya dan prestasinya meliputi banyak medium dan bentuk. Mulai dari radio broadcaster di Hardrock FM, Hip Hop Rapper, Standup Comedy , penulis buku dan kini mulai berkarya di dunia perfilman sebagai penulis script, director dan actor.

Lucunya, diakui oleh Pandji bahwa setiap mulai karya baru selalu ada pelajaran yang menyulitkan yang mendorong motivasi dan commitment seorang Pandji untuk melangkah maju dan lebih baik. Tanpa terkecuali semua bentuk kerja dan karya prosesnya selalu sama.

Pandji berpesan kita tidak tahu kapan peluang dan kesempatan baru diberikan kepada kita mengakibatkan kita selalu harus memberikan yang terbaik karena menurut pengalamannya selalu ada yang memperhatikan, menyimak dan mencatat.  Dan pada akhirnya, your own personal branding, will eventually payoff. Personal branding disini artinya konsistensi melahirkan kualitas kerja, pengalaman kerja dan pencitraan yang baik dalam bentuk media apapun. Dan itu tidak berarti hanya social media. Mungkin juga pemahaman itu belum dimengerti secara jelas kekuatannya  oleh kebanyakan orang. Tapi menurut saya, Pandji pun pintar melihat peluang dimana sangat berguna pada saat kondisi lagi tidak favorable keadaannya.

Selanjutnya, having that champion mentality didapat dari latar belakang pengalaman sejak kecil juga perjalanan pertumbuhnya seorang manusia merupakan diantara cerita yang kita bahas bersama dalam rekaman Mindshift Podcast kali ini. Bagaimana untuk memiliki kebiasaan untuk dapat memulai sesuatu tanpa perlu disuruh tidak pernah didapat di bangku sekolahan.

Menurut saya, Pandji Pragiwaksono memberikan contoh bagus bagaimana seorang yang dapat mendorong dirinya sendiri untuk naik kelas dan terus naik kelas. Sesuai tujuan dari Podcast Mindshift untuk belajar memahami, memperbaiki, menjadi lebih baik dan naik kelas.

Bagaimana menurut seorang Pandji Pragiwaksono cara untuk Indonesia naik kelas ? Silahkan simak dalam kedua episode bersambung. Enjoy!

Pilihan untuk mendengarkan Mindshift Podcast antara lain :

Untuk lebih mudahnya cari dengan keyword  Mindshift with Tyas.

Doa saya untuk adik saya, jadilah Pandji Pragiwaksono yang didoakan Ayah dan Ibu.

Pandji Kebijaksanaan, lambang kebijaksanaan bagi Indonesia Raya. Merdesa.



Tyas is now Partner Consultant and Trainer on Digital and Social Media at Bangwin Consulting, Freelancer, Writer/Blogger, Podcaster. For project enquiries, tyas@bangwinconsulting.com

Pengalaman 40 tahun karir dan karya bersama Ibu Nenny Soemawinata

click to listen part 1

click to listen part 2

Mindshift Podcast – Episode 3 & 4  

Terbagi atas 2 episode Mindshift kita ikuti wawancara terbuka dengan Ibu Nenny Soemawinata. Melalui 40 tahun pengalaman meniti karir hingga kini masih terus berkarya. Dalam episode ini kita simak bersama bagaimana sifat terbuka Ibu Nenny terhadap hal baru dan keinginan kuat untuk terus belajar menjadi pedoman karir yang panjang.

Pengalaman bekerja bermula dari dunia advertising selama 16 tahun sebelum pindah ke TV dimana pernah menjabat sebagai CEO ANTEVE juga Direktur Operasional RCTI. Sayapun bertemu pertama kali dengan beliau saat masih menjabat sebagai Managing Director Putera Sampoerna Foundation. Dan kini karena rasa tanggung jawabnya terhadap generasi masa depan beliau mendirikan The Transformation Institute, a customised services focuses on leadership and organization development.

Melalui pengalaman Ibu Nenny, kita diajak mengerti bahwa perkembangan dan evolusi karir tidak dapat lepas dari keberhasilan menghadapi tantangan dengan perjuangan yang keras.

Fondasi struktur dan core values yang ditanamkan orangtua sejak dini menjadi sebab akibat disiplin diri dan self awareness yang kuat.

Skill set yang dibangun mulai dari pertama kali bekerja dan terus dilatih sepanjang masa karirnya membuat beliau memiliki sikap dan mannerism yang selalu positive.

Any downfall atau perubahan dimasa karir hingga perbedaan kultur tempat bekerja menjadi learning curve yang baik sehingga mengasah kemampuan untuk beradatasi dan menjadi pemimpin yang terbuka terhadap hal baru.

Rekaman ini cukup panjang dan cukup dalam pembahasannya, jadi silahkan siapkan diri dan waktu. Mau sambil jalan pagi atau sambil bekerja, I hope teman pendengar enjoy and dapat dipetik pelajarannya.

Topik pembahasan sesuai rekaman obrolan saya dengan Ibu Nenny dapat saya urutkan seperti ini.

  1. Key of being relevant
  2. Always anticipate
  3. Bantu Kemenristek
  4. I believe in people
  5. Motivation
  6. Parent is your 1st mentor
  7. Survival
  8. Remain positive
  9. What is professionalism
  10. Strong women tips
  11. Ego
  12. The best investment on self-growth

Sebuah kesimpulan dari Ibu Nenny, main aspect of a long lasting career life is passion. Ibu Nenny mengatakan, “We’re gonna go through a lot of challenges, jatuh dan bangun, so the only thing that gets us through all of this is, if we are passionate on what we do. Because you’re gonna make a lot of sacrifices and if you’re not passionate, how will you survive?

Pilihan untuk mendengarkan Mindshift Podcast antara lain :

Untuk lebih mudahnya cari dengan keyword  Mindshift with Tyas.

We are so grateful Ibu Nenny, for your guidance and wisdom. Thank you so much Ibu.

Bagi yang tertarik untuk mengenal lebih dekat Ibu Nenny Soemawinata silahkan follow di instagram beliau @nennysoemawinata.

Ibu Nenny’s favorite quote on career life

Tyas is now Partner Consultant and Trainer on Digital and Social Media at Bangwin Consulting, Freelancer, Writer/Blogger, Podcaster. For project enquiries, tyas@bangwinconsulting.com

Introducing Mindshift Podcast Tyas Handayani

click here to enjoy

MindShift. A journey to improve, to refine, to become better, and to grow.

Introducing my very own, 1st podcast series production. I’m learning as I go but I am very excited.

I started listening to podcast awalnya karena follow orang-orang jagoan seperti GaryVee, lalu Sophia Amorusso nya Girl Boss lalu Bangwin, suami sendiri pun sudah duluan menjadi podcaster. Saya dig in more deeply karena kebutuhan saya untuk mencari pilihan podcast channel yang dapat membuka mata telinga saya dalam kebutuhannya saya naik kelas. Baik secara knowledge dalam bisnis maupun personal growth. Terus terang saya baru melewati 20 tahun bekerja dan dalam proses melanjutkan the next 20 years berkarya.

Dalam masa pencarian itu, saya menemukan WITHOUTFAIL dari Gimlet Media Podcast and I absolutely loved it. Pertama saya mengagumi Gimlet media yang khusus memberikan pilihan podcast channel dalam berbagai konsep dan kebutuhan atau kesukaan pendengar. Dari pilihan talkshow hingga cerita berseri kayak jaman dulu di radio pernah ada ! Gimlet media mengubah pandangan saya, bukan hanya atas isi kisah-kisah inspiratif narasumber WITHOUTFAIL hosted by founder Gimlet Media sendiri yakni, Alex Blumberg, tapi juga bahwa podcast is going to be satu pilihan media untuk masa depan.

Saya pun mulai bikin plan, bikin concept, mulai mencari narasumber dan recording sendiri. Not knowing exactly how I am going to pull this off but in the process i become very passionate in doing it everyday. The truth is, I’ve been searching to produce something that can represent me and elevate me as Tyas Handayani in continuance of the “who am I stories” or as I call it The Tyas Branding Project. Its a one level up and I’m loving the process.

Sambil jalan, saya mendapatkan artikel bahwa Gimlet Media dibeli oleh Spotify dan ini membuat saya bener-bener yakin, saya semakin yakin keinginan saya untuk menjadi bagian dari movement ini. Apalagi setelah ternyata spotify beli Anchor juga. Hahahaha walaupun iya ya, bikin deg-deg-an. Masa gratisan akan mungkin cepat berubah.

MINDSHIFT Podcast is hosted and produced by yours truly,  dan serial percakapan terbuka dengan berbagai individual dengan keragaman latar belakang dan bidang karya masing-masing. Bertujuan untuk memberi pandangan atau perspective baru, perspective yang siap untuk naik kelas.

Sebuah personal journey bagi saya, tapi saya pikir kenapa tidak ajak teman dalam perjalanan ini, siapa tau, seperti saya, ada yang butuh dibuka pandangannya, punya rasa penasaran seperti saya, kepengen belajar untuk naik kelas.

I always see myself as a work in progress. As student of life, I believe there’s always room to grow.

Pilihan untuk mendengarkan Mindshift Podcast antara lain :

Untuk lebih mudahnya cari dengan keyword  Mindshift with Tyas.

Silahkan mendengar ya teman. Masukan akan sangat berharga bagi saya yang ingin terus memperbaiki diri. Mudah-mudah pencerahan didapat dan terinspirasi untuk naik kelas. Enjoy !

Untuk mulai season pertama silahkan click disini.

Tyas is now Partner Consultant and Trainer on Digital and Social Media at Bangwin Consulting, Freelancer, Writer/Blogger, Podcaster. For project enquiries, tyas@bangwinconsulting.com

leaders who fail and start late

Have you ever feel it is too late to start over, to build your own dream or … have you ever feel like you’re having a crisis, or any kind of life crisis on that matter?

There is no perfect life manual if that is what you are looking for. The reason there are so many books of biography is that those who have written shared the common problems like anybody else. What they’ve done to overcome their problems might be enlightening for others. And what makes it even more interesting is those people whose written those books are famous, amazingly accomplished and inspiring people.

People are people. What I learn from them. Is that the only real exception in their struggles are hard work and never giving up. Hey, best things in life aren’t free, rite ?

In the need for growth and evolution, I too seek help. In my search I have found this. A compilation of famous people, who start late, feeling lost before success, how they finally succeed and how to never give up.

Hope you feel better.

Tyas is now Partner Consultant and Trainer on Digital and Social Media at Bangwin Consulting, Freelancer, Writer/Blogger, Podcaster. For project enquiries, tyas@bangwinconsulting.com

Re-invent yourself anytime

Read this. Remember this. Recite this. And make this as the perfect example for those who thinks it’s too late to change or make something new.

When harry met Sally, Sleepless in Seattle, You’ve got mail and lastly, Julie and Julia are Nora Ephron’s movies.

Nancy Meyers’ movies are Parent Trap, Something’s Gotta Give, It’s complicated, and The Intern.

As for Aline Brosh McKenna is known for writing The Devil Wears Prada, 27 Dresses, and for co-creating The CW’s Crazy Ex-Girlfriend TV Show.

These are all hits! All movies remain classics and are loved til now.

They all were in their late 40ies and early fifties and had passed over 20 years building their career before changing paths and succeeding.

Grace Coddington after 30 years’ fashion career in vogue, as she claims that she is a shy person who really doesn’t like to talk in public embark on a new career at the age of 77.  Grace now is the lead host of Face to Grace, a video show series that interviews artists and professionals in fashion.

As far as we can see from these experiences there are no limits. You need to keep moving and stick to what you love. You have some choices. Either you learn and adapt your output to the new medium that you are most comfortable with or embrace what lies ahead.

Here’s a video of Jennifer Lopez’s guide to reinventing yourself.

Her everyday mantra is, “I’m youthful and timeless at every age. I am ever-evolving and life is full of joy and adventure.”

I think we all should start making our own mantra. Don’t you think?

Tyas Branding Project

Your name is your brand. And what is more important than that. After  20 years building brands for companies and organisations,  I felt the responsibility to take care of my own brand.  My very own important asset, my name.

Who is Tyas Handayani ? She is a marketer, experienced in building brands, creating forms of communications, transform digital social media, e-commerce and developing changes in social foundation.

Agree with David Aaker on one of his article at LinkedIn, every professional should look to his or her past career as future direction and identify some influential signature stories which he called, the “Who am I stories”. I do care about my journey as a professional. With many roles I’ve done in the past, my defining moments like choosing career paths, success or failures, and very importantly my contributions not to be vaporised, misunderstood, or worst case be forgotten.

Introducing, Tyas Handayani and her signature stories, an actual strategic management journal using my own methodical or conceptual models from her latest projects.

Tyas eCommerce Project

The role was Strategic Partnership. The goal was  conversion to e-commerce system for existing and new sellers. Through these stories you will see process in creating and educating trial practices for books and music industry including managing two of the biggest merchant categories, Babies and Kids. Also, as Project Manager for the Counterfeit Project.


Tyas Digital Project

To lead digital transformation for a corporation. Managed to spearhead with all functions on the organisation, how to educate the organisation from Top Management to the individuals.

Established the digital centralised services that includes centralised content management, digital community management, digital payment gateway, digital partners, digital asset management and digital campaigns.

Tyas Social Project

The need to make a change and build a solid ground work for the foundation’s sustainability was the main reason I was appointed as Chairman for Pita Kuning, a foundation for Indonesian children with cancer from underprivileged families.

Lead the restructure for the new service positioning and brand platform that involves a process of product management, change management, community management, knowledge management and communication strategy.

(to know more about each story, please click project name or picture)

As a partner consultant, I love to share, give advise, sometimes have the opportunity to teach on branding and social media. Consequently, it is crucial for me, to be consistent about what I say and what I do.

In a world full of noise I found a way to share my story without any interruption, being my own narrator, editor and moderator on my own platform, my blog and social media. It is who I am, or you can call it my product. In the future, as brand transcends into many possible directions who knows what it might become.

It is never about how many likes or quantity followers I get. But the type of content I put on my channels or the quality of content that represent me as a personality. How I interact to those who wants to engage with me and vice versa. As I believe those channels could lead to networks or opportunities but most importantly, trust and credibility.

So I am going to continue sharing my point of views and experiences in all my projects. My aim for higher purpose is searching new opportunities and projects as it becomes my platform and a doorway to grow. Ambitious in doing good, addicted in bettering myself and be more knowledgable. I consider myself a work in progress in search of meaningful work, work that matters and work that allows me to make an impact. To be a service to the world. To express in a form of compassion.

Through this combination of story and missions, creating projects that build me as a whole hence reflecting my future-self. By doing that, I call it the Tyas Branding Project. Stay tune.

Read also , to the customer you are the company

Tyas is now Partner Consultant and Trainer on Digital and Social Media at Bangwin Consulting, Freelancer, Writer/Blogger, Podcaster. For project enquiries, tyas@bangwinconsulting.com

Update 31 May 2019 : from Seth Godin mini book on instagram, titled “your job vs your project”. Go swipe to understand.

Get it ? Now go find your projects. Welcome to project world.

eCommerce Facts

#TyasEcommerceProject #5 

Facts on eCommerce.

The evolution of business on the internet has grown so much including e-commerce.  Each country in South East Asia also has its own way entering the market based on different needs and focus.

Not long ago I met with Angga, another of my former member Digital and Social Media Team when at PSF. Angga is now the Editorial Content Team Lead for iPrice Indonesian market. iPrice is an Online Shopping Search Engine that is the affiliate platform of choice for more than 1000 eCommerce merchants across South East Asia. It is based in Kuala Lumpur, Malaysia and currently serving in 7 market languages. Isn’t that just grand !

Through Angga, some insights shared of different strategies not only for business model but also characters and behaviors in each country are also different. For example, online users in Singapore and Malaysia does not engage through social media the same level like Indonesian people do. And how they strategies on counterfeits products is quite interesting.

iPrice as a technology based company also provide real data insights which I would say quite refreshing.

iprice insights state of ecommerce 2017

You can also get the iPrice’s State of e-Commerce in South East Asia 2017 here. Data from traffic, conversion rate, basket size for each country, COD payments, Mobile Revolution, Time of Purchase and map of e-Commerce on each country based on business models, store types and state of origin are available on their site. For example, Indonesia map on e-Commerce you can review here.

I think eCommerce will continue to excites the business ventures as stated through an article by  DailySocial that huge investments divided between TenCent and Alibaba will make quite an impact on SEA eCommerce Landscape in 2018.

  1. Each local companies on each country will choose a side
  2. Amazon will try to do acquisition for faster penetration in this market
  3. Offline becomes a new online: pure ecommerce players will launch physical stores to offset high online consumer acquisition costs, improve last-mile fulfillment, and accelerate growth
  4. E-Commerce start-ups will start ICO to fight for its existence
  5. 2018 will be the latest wave of ecommerce consolidation as local players adjust to the New World Rules
  6. Go-Pay will venture out of Indonesia via Sea, Traveloka, and JD to become the WeChat Pay version of Southeast Asia
  7. A new mobile-based fashion and beauty marketplace will fill the void left by Zalora
  8. Marketplace will “mature” and rid itself of “grey market” to serve luxury brands and blue chips
  9. Marketplace and e-tailers will introduce private labels and alienate brands
  10. B2B e-commerce will disrupt offline distributors, blurring the line between online and offline distribution

But that is all business.

All in all, what we need to understand is how to get the best online shopping experience.

The main traits on behavior and characteristic of Indonesian users on social media or the internet is how we like to come together. As a family or grow like a family we always find ourselves on regularly meet ups, liking to be a part of a family that has a purpose, and never liked being alone as an individual. Indonesian people will always put forward togetherness beyond anything else.

So I would like to close this story and simplify the facts.

Fact 1. Basic understanding of internet. Connecting through communication.

Fact 2. Basic management on the internet is using communication with influence. The way to influence better communication is similar like how we manage a community. Community management first, before anything else.

Fact 3. Experience is everything.

Thank you for reading.

See you on my next story.

To learn more about Customer Journey, read Brian Solis’ on Experience Design

Back to Tyas eCommerce Project post #1

Read also Tyas Digital Project and Tyas Social Project

Tyas is now Partner at Bangwin Consulting, Freelancer, Writer and Trainer on Digital and Social Media. For project enquiries : tyas@bangwinconsulting.com