To me, social media, just like any other media is simply a platform, a medium, a channel like, TV, radio, newspaper conventionally.
Just like that, we have been aware of the evolution of social media evolve . New media has arise with many form and ways of engaging to the users and rapidly grow into a community that we just had to catch up and join in, evenly.
So as GaryVee would’ve put it, there is no way we can be at the mercy on one platform.
- social media can come and go
It’s all business. Whatever the opportunity leads.
Remember yahoo as it was a search engine before google.
Remember when friendster suddenly changed into a game community platform.
Remember when path just like that, sold then change its way.
Things changed. And we are all borrowing their platform. Using it for free. All these time establishing our brand, network, investing content by the mercy of one or some social media platforms. All on borrowed time.
We must however, remember. The active work we have done, developing relatable contents, investing our efforts, time, thinking, energy to create contents for our followers, our community, buyers or supporters, should be the most important value to be protected. These contents should be put together, nurture, planted seed by seed and from time to time be cemented. As it one day should be your media source of whatever you aspire to be. Owned by none other, you. As your own platform. That you of course you managed and control.
2. social media builds cohesive association
On the other hand, we also need to be open toward other media that have a strong community relation with what we are doing. Being relatable with the people who understands and interested to know more. Will have far more attractive result than having to spread any awareness activities to a group of general audience no matter how big they are.
Search for focused group platform, they have the strongest argument will create a much deeper conversation in a regular basis. Search as much channels you can find. Engage as many connection as you can to build your relationship.
So if you want to gain much through social media, you have to build your digital footprints with many channels or social media platforms. And when your in the business to build relation you cannot afford to do it just online.
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