To the Customer You are the Company

Let’s read the title out loud.

Sadari atau tidak, pernyataan diatas ada benarnya. Tidak jarang saya suka mendengar contoh ucapan-ucapan seperti ini,

  • oh kirain pencitraan
  • maaf, saya tidak share hal yang berhubungan dengan pekerjaan saya di channel pribadi saya
  • saya belum bisa melakukan hal itu, konsisten share ke semua socmed tentang saya.

Sebenarnya begini, pencitraan tidak selalu salah. Karena your name is your brand. Social media adalah suatu jalur untuk dapat memperkenalkan diri kita seutuhnya dengan kontrol ditangan kita sendiri. Citra kita adalah sesuatu yang kita ingin tempatkan secara baik tentunya.

It is your choice, absolutely. Understanding that you are taking your personal platform to your professional needs. But look at it this way. What better way to have something you can use to build you as a personal brand on a daily basis.

However, no matter what level you are in the company, you are the direct representation of the company you work in. Your voice is a powerful tool and then never forget that you will always be linked towards anything related to you, in this case, where you work.

On the other hand, if you have a leadership role in your company, I feel it is important to take ownership, to step up, and share the work that you are proud of. Karena menurut saya it goes with the territory. It is the whole package. If you say the work that you do is important, gives value, will make a difference, wouldn’t you want to share? Don’t you think that people would want to know more ?

Selain dari itu yang terkait dari pencitraan adalah kepercayaan. We are linked to the people who knows us, trust us, and have an interest in what we do. They stayed connected because they want to know you better. So imagine the opportunity for your company just by your influence alone.

However I do agree it will take additional work. But what’s more work when you are drawn towards the things you are passionate about ?

Dari sisi social media, tiap kali saya mendapat kesempatan untuk memberikan pembekalan atau berkesempatan untuk dapat memberikan pendapat, saya selalu katakan bahwa “kedewasaan” adalah kunci utama dalam memandu pagar-pagar penempatan pribadi kita kedunia luar. Leadership skill dan tingkat kedewasaan seseorang tentunya akan compliment each other. Apabila kamu memang seorang leader dalam suatu perusahaan, bisa di akui bahwa keduanya akan tumbuh dan memperbaiki diri berjalan dengan waktu.

Hey, we live, we learn, rite ? Like everybody else, I am also a student in life. Thank you for reading 🙂

Read also, changing culture and leaderships.

Changing culture and leaderships.

Two of the most intricate matter that we most recently meet. Changes of disruptive business model pushes many companies and its people to make change, adjust, evolve or be creative in sustaining their core business that has been working just fine over the years.

We understand, however, changes would never happen without support from the high tower. And having that leadership role always makes people waiting what will be the next action. How will the leaders act upon these changes, what will they do strategising their need to change? But that alone does not make the process smoothly or the implementation would likely become stuck at some point. And in the end could turnout not as planned.

Leadership is an ongoing learning process that I feel never ends.

I am always fascinated by well-known leaders of big companies and people who have influencing power that would share new learnings to us, the students. I agree with Simon Sinek that we who aspire to be a leader would always consider ourselves a student and these examples I will share to you represent my findings for now, the current moment. But let’s start from his video “How to become a leader, act like a student not an expert.”

How to become a leader, act like a student not an expert. By Simon Sinek

To capture the essence on this video, if I may, here’s what I feel is sooooo so true ^_^

  • Leadership is a skill, a learnable practicable skill
  • Leaders should never consider themselves expert but students
  • Leaders should understand the importance of prioritizing the needs of the people before their own needs
  • Leaders are the caregiver of the people
  • Leaders are those who’s willing to run headfirst onto the unknown or to the dangerous
  • Leaders are those who’s willing to sacrifice their own resources to protect and grow their own people
  • Always a student’s regardless status to improve their leaderships skill based on the understanding that leadership is not a rank to achieve

Now the findings I’ve gathered based on what we can see happening in world and Jakarta where I’m based right now. The first example article I want to share is from inc.com . Uber’s CEO Just Posted New Cultural Values, and Taught a Valuable Lesson in Leadership.

Uber’s CEO Just Posted New Cultural Values–and Taught a Valuable Lesson in Leadership

With background problematic happening at UBER, series of mishaps and scandals that included claims of sexual harassment, multiple lawsuits, and serious fights with regulators due to the need of adaptation in countries all over the world. UBER’s CEO, Khosrowshahi has worked tirelessly to rebuild Uber’s reputation and guide the company to the next level, according to Justin Bariso’s article.

What did he do and how did he do it ?

I would start from Simon Sinek’s points above. As the new caregiver of UBER, Khosrowshahi is willing to go below and beyond to learn from the people. Hence understand the importance of prioritizing the needs. Which is preserving the people. The ones who actually made Uber success.

What he did was, initiate his people to write Uber’s new cultural norms. How did he do it mainly to reach common interest that fits with the company’s needs at this point. And not only on head quarters but through representatives all around the world. Together they managed submissions, work together a voting systems and supporting focus group representatives.

Another learning captured is by giving trust and flexibility to be a part of the change. It’s a project for all. No matter who you are in the company, what role or level. As Justin Bariso shared on his article, it allows people to express themselves. Get to know themselves. Learn more about their challenges, their way of working, their strengths and weaknesses. The results and learning of the new Uber’s cultural norms can be reviewed here.

Another learning is closer to me since I lived in Jakarta, Indonesia. Still on transportation sector but from the old ways which is taxi service.

Bluebird is Indonesia’s largest taxi, containers and logistics company previously had many never ending issues and ongoing crisis again, due to the disruptive new way of business. With the new way of transportation options with GO-JEK, Grab and Uber the drivers of Bluebird felt a great impact on the competition. It blew up so fast and become hard to handle since it impacted bluebird drivers labor union from around Indonesia. Chaos in majors cities of Indonesia and one of the biggest incidents was BlueBird Jakarta’s own drivers demonstration held on 22 march 2016 when the anger erupted by the 10.000 drivers.

It’s a good thing that now Bluebird had reach to a point of understanding with the drivers and developed a partnership program with another disruptive company, Go-Jek. So it is all good now. I am not leading this story to the way Bluebird is managing its business strategy. And I applaud Bluebird on moving forward with their new inventions.

This is only an example how leaderships really makes a difference no matter what form of actions are. I was moved by this TVC from bluebird, after quite amount of turmoil they released this. Of course there are so many ways to see this ad but I would take this opportunity to show an example of leadership from the CEO of Bluebird Holding.  I wanted to share how their recent ads captured the heart of Bluebird long time devoted passengers. One of them is me. This leads the example, in this case, how to represent a family member of 45.000. Or with Simon Sinek theory, that as the the leader, willing to run headfirst onto the unknown or to the dangerous.

The ad title is, Berbenah untuk berubah or in English would say, Clean up to change. The ad was taken with voice over of the CEO of Bluebird’s Holding, Ibu Noni Purnomo. I feel it is crucial to have the ad spoken by the leader of Bluebird. To regain trust is the main factor in this narration and what better way to show leaderships up front. This is also a lesson of humility. It doesn’t makes you small but precisely showing how big you are as a person, as Company or as a Brand.

It goes like this,

Changes is not easy.

Maybe for those who are new and agile, changes are easy.

But for us, as a huge family with 45.000 family members, changes are not easy.

They say for one who needs to go the distance, a small boat would be easier to change directions. However, when a steering wheel of a huge ship, the winding turn of sails will feel further when it has reached quite much further along the distant.

We fully realized there are some times we are perceived as blind and deaf by others upon changes of time. And being so slow and late overlooking the window of world that moves so rapidly.

But actually, we are learning to ….listen.

And learning to …..change.

We are the same friend that you used to rely. When you would want to be taken home safely.

But we do realize now that a friend cannot hold on to the old memories.

And yet a friend is when we walk together, strive among the hustle and bustle of the world.

Give us a chance.

We want to be a part of this race.

We are cleaning up.

Because we want to change.

Thank you for reading. See you on the next post.

Read also, Empathy is the key to relevancy .

your value your worth

 

Just because they do not understand you, does not mean you are valued less than you actually are. Communication. Experience. Might be the key factor of one’s ability to understand. If you have tried your best to explain and correlate to the one’s standard than that is enough.

Your value does not decrease based on someone’s inability to see your worth.
Move on.

the test of life

Life has many ways of testing a person’s will, either by having nothing happen at all or by having everything happen all at once. Paul Coelho.

So what do you do ?

I remember what Octavia Spencer said on one of her speeches. Don’t let your disappointments and achievements shaped who  you are. If you can meet with disaster and triumph and treat those two imposter just the same. Embrace the mess.

I can see the truth in what she is saying. How we must stay consistent with whatever situation we have. One must stay focus and keep in the rhythm. Keep our eyes above the water and our feet pushing towards the end. Its an everyday life. Its just a phase. Its one game after another. Pushing your limitation as a professional.

How we must stay alive regardless any limitations. Or how we maintain our professionalism no matter the circumstances. How to clear out the clutter and gracefully balance it all.

What i learn that it is all in the mind set. There’s no way than to survive. And a simple sense of appreciation towards life.

The journey you take now will be lead by you alone. No body else has the power to do so. How would you want your story to end ? God believes in you, so why you can’t believe in yourself ?

If you say this is not the end of me, then…

Embrace the mess.  Embrace the test of life.

 

Perception is key

Perception is key.

Pelajaran menarik di pagi hari nan cerah ini.

Sebuah situs digital agency di hack dengan 2 bahasa menceritakan kekesalan seseorang terhadap pemimpinnya dibanding dengan keseharian kesibukan anak buahnya.

Pada akhirnya memang buah persepsi tidak bisa hilang dari siapa diri kita sebenarnya.

Nama kita, social media kita bercerita tentang diri kita.

Mungkin ada kalanya dengan berbagai peran yang kita miliki sering dilupakan.
Bahwa sebagai individual saya represent istri atau suami saya.

Saya mewakili nama baik keluarga saya.

Saya mewakili kantor saya.

Saya adalah hasil dari passion saya.

Social media adalah alat paling mudah dan murah untuk berbagi info tentang apa yang kita lakukan dalam sehariannya.

Memilih bahan untuk dicerita tentunya hak dan kesukaan milik yang punya kanal.

Tapi bagaimana orang melihat dan memandang kita tentunya kita tidak punya kuasa.

Sayangnya, persepsi orang sering terbangun hanya karena satu sisi potret yang kita bagi dalam kehidupan yang ramai ini.

Setuju atau tidak, bagi saya offline dan online harusnya sama.

Karena menurut saya, hanya konsistensi apa yang kita lakukan baik di offline dan online yang akan membangun persepsi orang tentang kita.

Our name, our brand.

#SayaPitaKuning

#sayaPitaKuning

Hi guys

just a girl who decided to go for it

Yup. I begin my new adventure with pita kuning, sebagai Ketua Yayasan Pita Kuning Anak Indonesia (YPKAI).

Tahun ini Pita Kuning telah berdiri 10 tahun, didirikan oleh sekumpulan anak muda yang memiliki persamaan tujuan.

Kepercayaan demi kepercayaan. Pelajaran demi pelajaran. Organisasi ini tentunya sering mengalami perubahan. Semua itu tidak membuat mereka berhenti. Tapi justru berkeinginan untuk lebih baik lagi, memperbaiki diri, membuka diri untuk maju yang pada akhirnya bertujuan untuk sebanyak-banyaknya memberikan bantuan manfaat kepada yang membutuhkan.

They never falter, just make them even stronger.

Sangat inspiratif bagi saya.

Who would’ve even thought I could be the next chairperson of a social organization for children with cancer.

Sebagai seorang Ibu saya terpanggil untuk membantu. Karena seperti Ibu lainnya, kebahagiaan adalah mendengar anak tertawa. Sebagai orangtua, doa paling penting untuk anak, adalah untuk selalu sehat.

Sebagai seorang professional saya memiliki pengalaman. Saat mendapatkan tawaran ini banyak sekali yang masuk dalam pikiran saya. Salah satunya saya berpikir mungkin ini waktu saya. Waktu untuk mengembalikan semua yang telah saya pelajari kepada yang benar-benar membutuhkan.

Yayasan ini membutuhkan orang operasional yang berpengalaman professional. Selain saya dirasakan memiliki hasil track record yang baik juga terlihat flexible mau mencoba banyak arena. Yes, I’m just a girl who just decided to go for it.

Salah satu calon candidate tim operasional Pita Kuning baru-baru ini bertanya kepada saya saat interview. Mba tyas kira2 Menurut mba tyas bakal kejadian ga sik semua ini ?

Yang saya katakan adalah. Apabila saya dapat membayangkan dengan jelas, bahkan seperti dapat memegang hasilnya, artinya saya akan dapat meraihnya.

Dalam perencanaan selalu ada bayangan exekusi didalamnya. Planning yang baik selalu melihat segala aspek hingga implementasi. Karena at the end of the day, execution matters.

Apa yang saya bawa dalam perubahan ini? Structure and clarity. Itu harapan saya.

To me a job isn’t just a job but who you are.

Mohon doa restu ya teman-teman 🙂

Bagi yang belum melihat video interview #sayaPitaKuning silahkan klik ini Tyas Interview