#TyasDigitalProject #2

Digital Transformation, the starting point.

I remember I was very excited to start my new role. New workplace. New environment. New company culture. And handful load of just pure joy. I was ready to do anything. New job meant new role to fulfil. I had an opportunity and I was determined to make the best out of it. Because I knew someday, this experience would benefit me one day. With everybody going digital that time there is no right or wrong. And I feel that is the greatest advantage ever.

September 2012. Where was digital and social media at this stage ?It was the emerging time for digital and social media in Indonesia. And possibly the world. Everyone was getting on to jump digital. So it was an exciting time for new opportunities because of the possibilities at that time and the belief that everyone was force to be open minded about anything digital.

I look back and dig on what happen on 2012 and this is what I found hereShift on text messaging happening made quite a disruption on Indonesia’s biggest telecommunication company.  The digital media landscape, YAHOO! made some investments globally and locally in Indonesia influence the market place and put a positive credence on everybody for the future of digital.As for new players on Indonesian e-commerce started to bloom through the big guys in Indonesian business from MNC, Djarum and many more.Everybody wanted to go digital. Massive opening for digital resource. Many opportunities including for me. But the question is, does anyone knows how or what does it takes to transform digital on a corporation? Or does the general people understand the role of a digital and social media manager was at that point. Understanding that each job will be determined based on the needs of each organisation, but the general framework on how to do it, what can people expect, at that time no one has has it.

My journey was not easy to say the least. Introducing something new is like changing culture or a new policy for an organisation. But I enjoy every minute of it. Why, because I had the support I needed, and I will tell about this later. There are also some notes on leaderships and professionalism and I am very grateful to be able to look back and say that I am proud for what I have done or how my actions were point delivered. Nevertheless, good or bad, in the end we gotten a framework or a formulation or a blue print for digital transformation for business.

That is why I said that reading Brian Solis article and research really made me really pleased with all that has happened during my years as Digital and Social Media Manager at Putera Sampoerna Foundation.

With the story being shared based on my experience, let’s start from the facts and data.

The findings on key drivers of digital transformation,and the findings on top challenges for digital transformation initiatives.Next, The Support