How did we formulate Pita Kuning new product of service cornerstone.
Making changes needed in Pita Kuning, producing a new machine for Pita Kuning, besides the re-organisation needs we need a formula for the new product service. Product hear means Pita Kuning main service activities. The foundation for Pita Kuning ecosystem. The main purpose and why we are here today.
It is important to review the form of what is best suited hence give real benefits for our children with cancer and their parents but also if possible becomes one long lasting productivity align with the type of organisation and also our operating systems.
That is why in terms making the changes needed or building foundation, I made an analogy as we are developing a new machine.
In the early stage we would raise questions like, what is the right way to give support our children. What is not yet available yet very much needed for children with cancer from underprivileged families.
The other question are, how can the right services give benefits to those who needs help ?
In the early assessment and recommendation which was understood both the importance and reason behind the problems including who are the stakeholders and therefore direct the trajectory of this Foundation.
As we enter an early phase we understood that we need to develop many joint cooperation. The process of getting to know and working together either way as temporary or long run has to be accepted and then could avoid an wrong expectations in building ones formula of servicing activities later on.
To me, what was needed,
- A framework of a learning process and early research,
- An activity that could build some sort of prototype or maybe “proof of concept”
- And an activity that could produce a service through a work of process.
I would admit it will take a long journey understanding where we are now and what have Pita Kuning done in the past.
We have done quite a lot. At that time what we have done was a concept by the name of Kliniko-Psycho-Social. A series of servicing activities that supports activities of clinical, medical, psychological and social.
What was lacking here ? Are there any obstacles in operating it? To understand completely meant to review to the core as if we were to opening a new page. Us, the new people were getting an opportunity to learn from the start.
But what about all that has happened and with the servicing activities before ? The fact is, there are no data. No written knowledge as those experience was with those who had the experience. When that person no longer with the organisation, all the effort and all the information vaporised with them. And therefore it takes a lot of effort for the new guys to learn let alone to continue the journey.
Understanding the fundamental of these services are based on those trust given based on the facts what has sustain in the lives of this organisation with its stakeholders.
So where do we start ?
There are a few important aspects in the process of building a service. I divide them into 2 parts of the framework :
First, a base formulation of a framework that we can later on needed to fill according to the learnings and needs we gathered in the field.
Secondly, people who are experts in their fields. A Task Force for Pita Kuning services program.
The Formulation Service Pita Kuning
To me, the understanding for formulation becomes crucial for an organisation driven by a social or humanitarian by volunteers because of the health aspect, meaning what we support is childhood cancer. Therefore the key is knowledge management. The objective are,
- Structured and systematic,
- Follow a purpose as based,
- Form in composition and aspects,
- Able to see the progress and each of the changes.
- Taken from what we learn in the field based on patient habits and their families that also manifest by the learnings as we gathered in the field.
- Based on varied of situation and condition we have at Pita Kuning.
- Regularly monitored and measured each time we progressed.
I would give a parable from point A as the base structure. Describe as a framework, ideas and early assumptions. And point Z is the ideal form. That would give a solution life cycle that supports each other.
As an example, point A can totally be changed into point C but the goal as to be a sustainable media to support Indonesian children with cancer from underprivileged families can never be changed.
The end goal is sustainability of course. Pita Kuning wants to be able to take part on childhood cancer countermeasures in Indonesia, especially for those who really needs help.
How to do all the list above ? The answer was, knowledge management.
As we progress and learn, I become aware that many findings became something that we need to change on our service. I only hoped, who ever is the future leader could follow the discipline in recording methods that we have started here.
Knowledge management is essentially important for an organisation especially when the fast changes happens as the same spirit as the people who wants to support us.
The new Pita Kuning Philosophy
- The Ribbon symbolises our commitment in advocating our thrusts, and in achieving sustainability in our operations.
- The color Yellow represents the positive energy and passion as we demonstrate who we are, what we do, and why we do it as an organisation.
- The name Pita Kuning embodies our pledge to spread awareness on and aid children with cancer, as we wholeheartedly perform our duties to provide sustainable programs with our partners that share the same goal, which is to improve the quality life of children with cancer and their families.
In August , the formulation structure was like this :
In my head, my structure of thinking, I divided into a few stages :
- First stage, a form of assisting method with education as supporting base activities.
- Second stage, a form of assisting method for child with cancer who needs help (underprivileged background)
- Third stage, an activity of giving funding.
All three stages are activities are an entity on its own. However each of them would benefits the formulation lifecycle we are aiming to build.
When developing a product services, in our case for social cause, we need to figure out how or what should become the basic form from an assisting model activities. For me, at that time, I would think it would be best to be
- modular, because of their modular construction these are easily replaced, enabling quick refurbishment and turn round.
- has an educational base activities each modules. Wether be it to educate the medical aspect or any other knowledge supporting the assisting activities for the child and family that supports the child needs.
However, what we found later on was the educational aspects seeks more than that. From the assisting formulation sides, we divided into 2 parts. A division to manage the volunteer and a division to manage the support knowledge needed for this assisting activities. How and what do we need for this ?
- And on the distribution of support fund, the formula needs to have a measurable and clear aspects on its own.
As we learn from managing the process, in order to achieve that life cycle aspect that we want.
So since 2017, the development of our servicing product becomes this, a palliative care services focuses on providing pyscho-social benefits.
Ho we proceed,
What happens between August 2016 to the end of 2016 ?
After we have agreed on the formulation structure, we then have to figure out how to fill in with exercising some trial activities. We had 2 months to prepared everything up to a point where we need to choose 5 candidates for us to help.
Why within 2 months, we aim to share what we have learn to external parties by a certain date. Based on the plan, there were some steps to conquer in objective to build a new machine prototype, the 1st draft formulation of our product services.
By October 2016, we started to learn from our assisting activities and distribution support of funds for 3 months til December. Our hope, from all the learnings and findings gave us a much more clearer picture of what does it takes or how to describe “tepat manfaat” or the fight support/benefits, specialising in childhood cancer for underprivileged family.
We then also open ourselves to meet with other foundations and institutions or communities that has some relation with childhood cancer. We tried our best to approach and open ourselves to inputs and also incidents happened in the past, before our time of course. After all, we are all new to this. It doesn’t matter for us because we basically we all have a commonality, a huge desire to learn.
By the end of 2016, the next step after exercising the trial prototype, we presented our ide, this new concept, to the ourside world. Through media media luncheon show casing and sharing our stories. On the same day, we also gathered donors that have work with us also to share what we have done and also to introduce the new team.
In the end, this is an experiment of how media and donors see us with this new concept and how the potentials in the future in humanitarian social driven cause. We also knew it is important to share progress as we are fully aware of the responsibility to the public and those who have supported us.
Who is us ?
As I begin to carry on change management, I have met with a lot of people that has the same pathways with us, with our mission, people who have the same mission with us. We eventually met with people that Pita Kuning needs right now, that fits in with us, people who wants to help also people who wants to join.
Before i share more about these people, how it went from the beginning, I want to share 2 videos of Jack Ma that I felt have the same thinking as I do.
Similar in two ways.
First, search for people who is smarter than you.
A similar understanding with Jack Ma was about the misconception about being a leader that does not mean you have to know everything. I do not have any background in health nor do i have any experience in childhood cancer. I am not an expert in building business and I am aware of that. But I was trusted with this mission based on my experience, my ability, my skill set, to build a fundamental ground works that this organisation needs.
Why ? Because,
In search for the best in the field might be easy. It was necessary meeting the needs of change management at Pita Kuning. If we get it right, it would be an advantage for Pita Kuning. But to search for right people considering our resource and conditions we have, was a challenge on its own. Usually, those who has the both the capacity and the leaderships skills has its own challenge. And that leads to the point no 2.
Hal kedua, search the right people.
Pita Kuning is not for everyone. The key to finding the right candidate has to fit in with the needs with want for Pita Kuning .
- They have to have a capacity in the field, meaning experience, skills, knowledge to build Pita Kuning, and also accustomed to a work in a structured form and manner.
- Have a spirit of start-up, a sense of entrepreneurship. This means we a cannot afford for people who only care for doing their part but also help and support other parts when needed. Everybody needs to be able to do everything at the same time.
- Compassionate is a must. Having the heart who wants to help others. Pita Kuning is sosial philanthropy. What is means is the work is mainly to help other people. This person MUST have a liking to help other people. That person has to have that sense of understanding, what is reality and a great acceptance of certain condition that are very different.
These three aspect are not only for volunteers but also hired worker and anyone who wants to join us. We are on a mission to search the right candidate for the job.
“Pita Kuning embodies our pledge to spread awareness on and aid children with cancer, as we wholeheartedly perform our duties to provide sustainable programs with our partners that share the same goal”
Nevertheless, those who has leaderships quality in them are not only bright but has their own idealism. Has the experience, and not afraid to speak out. Critical and with their own character.
Those who has their own determination, expectations and style of work. Of course there will be some sort of “ego” friction, one common thing that would happened. But one thing that made be so proud was the fact that each and everyone one for those whom I have asked to join, I shared Pita Kuning story, then eventually joined and witness the activities would have a rather difficulty in letting go Pita Kuning. Those who understood what Pita Kuning represent would loved and wanting more to contribute.
I would make an example like playing ball. Just like any other organisation we keep the ball going, together, from one part to another, and so it goes on. Here, at Pita Kuning, everytime I would see that ball being passed, the person who is handling the ball would want to take good care of it. That is how I’d admired Pita Kuning team, again, without any exception. I am at my most admiration and a privilege to be a part of them. Incredible people.
They could of course choose their paths another way, but they chose to stay or help in any way they can. Whatever it takes.
And how about millennials ? Most of the team members of this organisation are a millennial so what do i have to say based on my experience with them, and you may quote me on this,
“give them a great cause and the opportunity to have a huge responsibility. give them the power”
In particular to those who has supported building the new formulation of Pita Kuning, some has great contribution they have given. Who are they ? Go to click The Task Force.
Next, Going Palliative Care.
Tyas is now Partner Consultant and Trainer on Digital and Social Media at Bangwin Consulting, Freelancer, Writer/Blogger, Podcaster. For project enquiries, firstname.lastname@example.org