marketing – Page 3 – Tyas Handayani

#TyasDigitalProject #2

Digital Transformation, the starting point.

I remember I was very excited to start my new role. New workplace. New environment. New company culture. And handful load of just pure joy. I was ready to do anything. New job meant new role to fulfil. I had an opportunity and I was determined to make the best out of it. Because I knew someday, this experience would benefit me one day. With everybody going digital that time there is no right or wrong. And I feel that is the greatest advantage ever.

September 2012. Where was digital and social media at this stage ?It was the emerging time for digital and social media in Indonesia. And possibly the world. Everyone was getting on to jump digital. So it was an exciting time for new opportunities because of the possibilities at that time and the belief that everyone was force to be open minded about anything digital.

I look back and dig on what happen on 2012 and this is what I found hereShift on text messaging happening made quite a disruption on Indonesia’s biggest telecommunication company. The digital media landscape, YAHOO! made some investments globally and locally in Indonesia influence the market place and put a positive credence on everybody for the future of digital.As for new players on Indonesian e-commerce started to bloom through the big guys in Indonesian business from MNC, Djarum and many more.Everybody wanted to go digital. Massive opening for digital resource. Many opportunities including for me. But the question is, does anyone knows how or what does it takes to transform digital on a corporation? Or does the general people understand the role of a digital and social media manager was at that point. Understanding that each job will be determined based on the needs of each organisation, but the general framework on how to do it, what can people expect, at that time no one has has it.

My journey was not easy to say the least. Introducing something new is like changing culture or a new policy for an organisation. But I enjoy every minute of it. Why, because I had the support I needed, and I will tell about this later. There are also some notes on leaderships and professionalism and I am very grateful to be able to look back and say that I am proud for what I have done or how my actions were point delivered. Nevertheless, good or bad, in the end we gotten a framework or a formulation or a blue print for digital transformation for business.

That is why I said that reading Brian Solis article and research really made me really pleased with all that has happened during my years as Digital and Social Media Manager at Putera Sampoerna Foundation.

With the story being shared based on my experience, let’s start from the facts and data.

The findings on key drivers of digital transformation,and the findings on top challenges for digital transformation initiatives.Next, The Support

#TyasDigitalProject #1

Tyas Digital Project is my digital transformation story at Putera Sampoerna Foundation.

It is not about Putera Sampoerna Foundation the company, but it is about my journey, my version, my story implementing a digital transformation for a corporation named Putera Sampoerna Foundation (PSF). PSF, is a social business institution that channels CSR programs for other corporations. Now, PSF has change its business strategy from CSR channel into the Sampoerna School System.

Why is it important for me to share this story ?

As a professional, I feel it is important to always document what you have learned. To be able to share my story implementing digital transformation. A chance to share what I have picked up along the journey. A way to understand how I structure my planning, my way of thinking, my personal insights, all through this simple narration. Hoping could contribute some knowledge for the digital industry.

It all start from an opportunity came one day, to be the digital and social media manager for PSF. At that moment I was still working for multiply.com Indonesia, one of the e-commerce pioneer in Indonesia as Senior Marketing Manager with mixed roles but mainly strategic partnership. It was quite different from my previous experience however I understand that an opportunity like this just don’t come often. And then I guess it was a good decision for 6 months later, multiply.com got cut. Closed down. And everybody was laid off. So, Phew.

Now, what is the definition of digital transformation ?

As I begin to write my story, I found this article from cmo.com that I thought it really capture the essence of what we need to understand on digital transformation. Title article, Digital Transformation Involves More Than Technology.

On the article, based on The 2017 State of Digital Transformation dari Brian Solis dengan Aubrey Littleton, the definition of Digital Transformation is “The investment in and development of new technologies, mindsets, and business and operational models to improve work and competitiveness and deliver new and relevant value for customers and employees in an ever-evolving digital economy.”

The realignment of investment in new technology, business models and processes to drive value for customers and employees and more effectively compete in an ever-changing digital economy.

The report can be downloaded for further learnings. But what I will do is to take those facts and data, and share together my stories based on my experience. So facts versus implementation. Let’s see how it goes, ok.

The timing couldn’t be more perfect as it became a base and a framework to develop my story. And essentially the research shows that we were on the right track.

Through these serial of posts, I plan to share each milestones of our journey. How we, the digital and social media team, could encounter the challenges, the misconceptions, and how we took every opportunity that happen along the way. On each postings, I will start by sharing some facts or data from Brian Solis’ Altimeter Report. Each topic represents an important part of my digital transformation journey.

So enjoy the ride. Discussion are welcome.

Next, The Starting Point

Tyas Handayani

I only talk about what I believe in

Tag: marketing